{"id":9617,"date":"2023-01-02T14:48:00","date_gmt":"2023-01-02T17:48:00","guid":{"rendered":"https:\/\/sincomavi.org.br\/?p=9617"},"modified":"2023-04-17T14:48:24","modified_gmt":"2023-04-17T17:48:24","slug":"omnipdx-a-loja-fisica-como-integracao-de-multiplos-canais","status":"publish","type":"post","link":"https:\/\/sincomavi.org.br\/?p=9617","title":{"rendered":"&#8220;OmniPDX &#8211; A loja f\u00edsica como integra\u00e7\u00e3o de m\u00faltiplos canais&#8221;"},"content":{"rendered":"<style>.wp-block-kadence-spacer.kt-block-spacer-_53a060-f7 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_53a060-f7 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_53a060-f7\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-white-color has-luminous-vivid-orange-background-color has-text-color has-background wp-block-heading\">INSCRI\u00c7\u00d5ES ABERTAS<\/h2>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns_25c729-4d{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns_25c729-4d .kt-button{font-weight:normal;font-style:normal;}.kt-btns_25c729-4d .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns_25c729-4d .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns_25c729-4d .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_25c729-4d .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns_25c729-4d .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns_25c729-4d .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_25c729-4d .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kt-btn-align-center kt-btn-tablet-align-inherit kt-btn-mobile-align-inherit kt-btns-wrap kt-btns_25c729-4d\"><div class=\"kt-btn-wrap kt-btn-wrap-0\"><a class=\"kt-button button kt-btn-0-action kt-btn-size-standard kt-btn-style-basic kt-btn-svg-show-always kt-btn-has-text-true kt-btn-has-svg-false\" href=\"https:\/\/www.sympla.com.br\/17-simposio-sincomavi__1876869\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"kt-btn-inner-text\">CLIQUE AQUI<\/span><\/a><\/div><\/div>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-text-align-center\"><strong>13 de abril de 2023 \u2022 das 8h30 \u00e0s 12h30 \u2022 Gratuito \u2022 Sala 211 \u2013 Mezanino<\/strong>&nbsp;\u2013&nbsp;<strong>S\u00e3o Paulo Expo<\/strong><\/p>\n\n\n\n<p class=\"has-text-align-center\">Um novo contexto das opera\u00e7\u00f5es de varejo (f\u00edsico e digital) sob a \u00f3tica de um consumidor multiconectado.<\/p>\n\n\n\n<h2 class=\"has-text-align-center has-vivid-cyan-blue-color has-text-color wp-block-heading\"><strong>PROGRAMA\u00c7\u00c3O<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Abertura<\/strong><\/li><\/ul>\n\n\n\n<p>Reinaldo Pedro Correa, presidente do Sincomavi<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>F\u00edsico e Digital: o 2 em 1 do varejo de sucesso!<\/strong><\/li><\/ul>\n\n\n\n<p>Adriano S\u00e1, professor da Funda\u00e7\u00e3o Dom Cabral, Esalq\/USP, FIA e Saint Paul&nbsp;<em>Business<\/em>&nbsp;<em>School<\/em>.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Tend\u00eancias | consumidor do amanh\u00e3 e o futuro do varejo<\/strong><\/li><\/ul>\n\n\n\n<p>Ricardo Contrera, S\u00f3cio-fundador da Mosaiclab Intelig\u00eancia de marketing<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>OminiPDX | Framework para repensar o varejo f\u00edsico e digital<\/strong><\/li><\/ul>\n\n\n\n<p>Eduardo Yamashita, diretor de Opera\u00e7\u00f5es (COO) do Ecossistema Gouv\u00eaa<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Case: Varejo de Material de Constru\u00e7\u00e3o | Uma vis\u00e3o estrat\u00e9gica e transformadora<\/strong><\/li><\/ul>\n\n\n\n<p>Jorge Gon\u00e7alves, diretor da Telhanorte Tumelero e presidente do Instituto para Desenvolvimento do Varejo (IDV) <\/p>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_10c2f5-8e .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_10c2f5-8e .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_10c2f5-8e\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-vivid-cyan-blue-color has-text-color wp-block-heading\"><strong>CONTE\u00daDO<\/strong><\/h2>\n\n\n\n<h2 class=\"has-text-align-center has-luminous-vivid-orange-color has-text-color wp-block-heading\">&#8220;<strong>F\u00edsico e Digital: o 2 em 1 do varejo de sucesso!<\/strong>&#8220;<\/h2>\n\n\n<style>.kt-tabs-id_9c8415-4f > .kt-tabs-content-wrap > .wp-block-kadence-tab{border-top-width:1px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;border-color:#eeeeee;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background:#ffffff;}.wp-block-kadence-tabs .kt-tabs-id_9c8415-4f > .kt-tabs-title-list li{margin-top:0px;margin-right:8px;margin-bottom:0px;margin-left:0px;}.wp-block-kadence-tabs .kt-tabs-id_9c8415-4f > .kt-tabs-title-list li:last-child{margin-right:0px;}.wp-block-kadence-tabs .kt-tabs-id_9c8415-4f > .kt-tabs-title-list li .kt-tab-title, .wp-block-kadence-tabs .kt-tabs-id_9c8415-4f > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title{line-height:1.4em;font-weight:regular;font-style:normal;border-top-width:0px;border-right-width:0px;border-bottom-width:4px;border-left-width:0px;border-top-left-radius:4px;border-top-right-radius:4px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;padding-top:8px;padding-right:20px;padding-bottom:8px;padding-left:20px;border-color:#ffffff;color:#ffffff;background:#0693e3;}.wp-block-kadence-tabs .kt-tabs-id_9c8415-4f > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title{margin-top:0px;margin-right:8px;margin-bottom:0px;margin-left:0px;}.wp-block-kadence-tabs .kt-tabs-id_9c8415-4f > .kt-tabs-title-list li .kt-tab-title:hover, .wp-block-kadence-tabs .kt-tabs-id_9c8415-4f > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title:hover{border-color:#eeeeee;color:#555555;background:#ffffff;}.wp-block-kadence-tabs .kt-tabs-id_9c8415-4f > .kt-tabs-title-list li.kt-tab-title-active .kt-tab-title, .wp-block-kadence-tabs .kt-tabs-id_9c8415-4f > .kt-tabs-content-wrap > .kt-tabs-accordion-title.kt-tab-title-active .kt-tab-title{border-color:#0a6689;color:#0a6689;background:#ffffff;}<\/style>\n<div class=\"wp-block-kadence-tabs alignnone\"><div class=\"kt-tabs-wrap kt-tabs-id_9c8415-4f kt-tabs-has-2-tabs kt-active-tab-2 kt-tabs-layout-tabs kt-tabs-tablet-layout-inherit kt-tabs-mobile-layout-inherit kt-tab-alignment-center \" style=\"max-width:none\"><ul class=\"kt-tabs-title-list\"><li id=\"tab-tpicos\" class=\"kt-title-item kt-title-item-1 kt-tabs-svg-show-always kt-tabs-icon-side-right kt-tab-title-inactive\"><a href=\"#tab-tpicos\" data-tab=\"1\" class=\"kt-tab-title kt-tab-title-1 \"><span class=\"kt-title-text\">T\u00f3picos<\/span><\/a><\/li><li id=\"tab-palestrante\" class=\"kt-title-item kt-title-item-2 kt-tabs-svg-show-always kt-tabs-icon-side-right kt-tab-title-active\"><a href=\"#tab-palestrante\" data-tab=\"2\" class=\"kt-tab-title kt-tab-title-2 \"><span class=\"kt-title-text\">Palestrante<\/span><\/a><\/li><\/ul><div class=\"kt-tabs-content-wrap\">\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-1 kt-inner-tab_34ddd0-95\"><div class=\"kt-tab-inner-content-inner\">\n<ul class=\"wp-block-list\"><li>O que \u00e9 o varejo phygital e como se diferencia do varejo tradicional e do com\u00e9rcio eletr\u00f4nico.<\/li><li>Experi\u00eancia do cliente no varejo phygital: melhoria da experi\u00eancia do cliente na loja f\u00edsica, personaliza\u00e7\u00e3o da experi\u00eancia, intera\u00e7\u00e3o com a tecnologia e informa\u00e7\u00f5es adicionais sobre os produtos e servi\u00e7os.<\/li><li>Encorajar a reflex\u00e3o sobre como as empresas podem aplicar o phygital e permanecerem competitivas no mercado.<\/li><\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-2 kt-inner-tab_dbb6ea-f6\"><div class=\"kt-tab-inner-content-inner\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:41% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"688\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/01\/Adriano-1024x688.jpg\" alt=\"\" class=\"wp-image-7550 size-full\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/01\/Adriano-1024x688.jpg 1024w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/01\/Adriano-300x202.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/01\/Adriano-768x516.jpg 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/01\/Adriano-625x420.jpg 625w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/01\/Adriano-537x360.jpg 537w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/01\/Adriano-640x430.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/01\/Adriano-681x458.jpg 681w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/01\/Adriano.jpg 1097w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Adriano Costa S\u00e1<\/strong>&nbsp;&#8211;&nbsp;Publicit\u00e1rio, cursa doutorado em&nbsp;<em>Marketing<\/em>&nbsp;na ESPM\/SP, onde fez mestrado em Inova\u00e7\u00e3o e&nbsp;<em>Marketing.&nbsp;<\/em>\u00c9 p\u00f3s-graduado com MBA em Administra\u00e7\u00e3o pelo Insper\/SP; especialista em Gest\u00e3o Estrat\u00e9gica de Marcas pela FIA \u2013 Funda\u00e7\u00e3o Instituto de Administra\u00e7\u00e3o\/SP; e certificado em&nbsp;<em>Marketing<\/em>&nbsp;pela University of Pennsylvania &#8211; The Wharton School. Autor de diversos artigos e co-autor do livro Manual de Varejo no Brasil, Editora Saint Paul. Atua como professor e palestrante sobre marcas,&nbsp;<em>marketing<\/em>&nbsp;e comportamento do consumo e varejo, gest\u00e3o, estrat\u00e9gia, inova\u00e7\u00e3o, digital, tend\u00eancias e desafios em cursos de MBA, p\u00f3s-gradua\u00e7\u00e3o e&nbsp;<em>in company<\/em>&nbsp;na FDC \u2013 Funda\u00e7\u00e3o Dom Cabral, Esalq\/USP, FIA, Saint Paul&nbsp;<em>Business<\/em>&nbsp;<em>School<\/em>, HSM, Universidade Cat\u00f3lica de Petr\u00f3polis e outras institui\u00e7\u00f5es de ensino. S\u00f3cio-diretor na consultoria A\/S Conectando Resultados.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-luminous-vivid-orange-color has-text-color wp-block-heading\">&#8220;<strong>Tend\u00eancias | consumidor do amanh\u00e3 e o futuro do varejo<\/strong>&#8220;<\/h2>\n\n\n<style>.kt-tabs-id_63ddfb-70 > .kt-tabs-content-wrap > .wp-block-kadence-tab{border-top-width:1px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;border-color:#eeeeee;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background:#ffffff;}.wp-block-kadence-tabs .kt-tabs-id_63ddfb-70 > .kt-tabs-title-list li{margin-top:0px;margin-right:8px;margin-bottom:0px;margin-left:0px;}.wp-block-kadence-tabs .kt-tabs-id_63ddfb-70 > .kt-tabs-title-list li:last-child{margin-right:0px;}.wp-block-kadence-tabs .kt-tabs-id_63ddfb-70 > .kt-tabs-title-list li .kt-tab-title, .wp-block-kadence-tabs .kt-tabs-id_63ddfb-70 > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title{line-height:1.4em;font-weight:regular;font-style:normal;border-top-width:0px;border-right-width:0px;border-bottom-width:4px;border-left-width:0px;border-top-left-radius:4px;border-top-right-radius:4px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;padding-top:8px;padding-right:20px;padding-bottom:8px;padding-left:20px;border-color:#ffffff;color:#ffffff;background:#0693e3;}.wp-block-kadence-tabs .kt-tabs-id_63ddfb-70 > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title{margin-top:0px;margin-right:8px;margin-bottom:0px;margin-left:0px;}.wp-block-kadence-tabs .kt-tabs-id_63ddfb-70 > .kt-tabs-title-list li .kt-tab-title:hover, .wp-block-kadence-tabs .kt-tabs-id_63ddfb-70 > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title:hover{border-color:#eeeeee;color:#555555;background:#ffffff;}.wp-block-kadence-tabs .kt-tabs-id_63ddfb-70 > .kt-tabs-title-list li.kt-tab-title-active .kt-tab-title, .wp-block-kadence-tabs .kt-tabs-id_63ddfb-70 > .kt-tabs-content-wrap > .kt-tabs-accordion-title.kt-tab-title-active .kt-tab-title{border-color:#0a6689;color:#0a6689;background:#ffffff;}<\/style>\n<div class=\"wp-block-kadence-tabs alignnone\"><div class=\"kt-tabs-wrap kt-tabs-id_63ddfb-70 kt-tabs-has-2-tabs kt-active-tab-2 kt-tabs-layout-tabs kt-tabs-tablet-layout-inherit kt-tabs-mobile-layout-inherit kt-tab-alignment-center \" style=\"max-width:none\"><ul class=\"kt-tabs-title-list\"><li id=\"tab-tpicos\" class=\"kt-title-item kt-title-item-1 kt-tabs-svg-show-always kt-tabs-icon-side-right kt-tab-title-inactive\"><a href=\"#tab-tpicos\" data-tab=\"1\" class=\"kt-tab-title kt-tab-title-1 \"><span class=\"kt-title-text\">T\u00f3picos<\/span><\/a><\/li><li id=\"tab-palestrante\" class=\"kt-title-item kt-title-item-2 kt-tabs-svg-show-always kt-tabs-icon-side-right kt-tab-title-active\"><a href=\"#tab-palestrante\" data-tab=\"2\" class=\"kt-tab-title kt-tab-title-2 \"><span class=\"kt-title-text\">Palestrante<\/span><\/a><\/li><\/ul><div class=\"kt-tabs-content-wrap\">\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-1 kt-inner-tab_a0a496-8f\"><div class=\"kt-tab-inner-content-inner\">\n<ul class=\"wp-block-list\"><li>Perspectivas de cen\u00e1rios de mudan\u00e7as para antecipar, planejar e realizar a\u00e7\u00f5es futuras com vis\u00e3o transformadora;<\/li><li>Mapeamento d os novos comportamentos de consumo;<\/li><li>Tend\u00eancias do varejo e das marcas nos pr\u00f3ximos anos.<\/li><\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-2 kt-inner-tab_daab93-6b\"><div class=\"kt-tab-inner-content-inner\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:41% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"605\" height=\"681\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/03\/RICARDO-CONTRERA.jpg\" alt=\"\" class=\"wp-image-9624 size-full\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/03\/RICARDO-CONTRERA.jpg 605w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/03\/RICARDO-CONTRERA-267x300.jpg 267w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/03\/RICARDO-CONTRERA-373x420.jpg 373w\" sizes=\"auto, (max-width: 605px) 100vw, 605px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong><strong>Ricardo Contrera &#8211; <\/strong><\/strong>S\u00f3cio-fundador da Mosaiclab, empresa de intelig\u00eancia de marketing da Gouv\u00eaa Ecosystem, com carreira constru\u00edda nas \u00e1reas de Marketing e pesquisa de empresas como Batavo, Clorox, Diageo, Nielsen e Ipsos. Possui vasta experi\u00eancia como diretor de atendimento de pesquisas de mercado para empresas B2C e B2B nas mais diferentes \u00e1reas e setores. Graduado em administra\u00e7\u00e3o de empresas pela PUC S\u00e3o Paulo e com MBA em gest\u00e3o deneg\u00f3cios pela FIA.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-luminous-vivid-orange-color has-text-color wp-block-heading\">&#8220;<strong>OmniPDX | Framework para repensar o varejo f\u00edsico e digital<\/strong>&#8220;<\/h2>\n\n\n<style>.kt-tabs-id_ea295c-28 > .kt-tabs-content-wrap > .wp-block-kadence-tab{border-top-width:1px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;border-color:#eeeeee;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background:#ffffff;}.wp-block-kadence-tabs .kt-tabs-id_ea295c-28 > .kt-tabs-title-list li{margin-top:0px;margin-right:8px;margin-bottom:0px;margin-left:0px;}.wp-block-kadence-tabs .kt-tabs-id_ea295c-28 > .kt-tabs-title-list li:last-child{margin-right:0px;}.wp-block-kadence-tabs .kt-tabs-id_ea295c-28 > .kt-tabs-title-list li .kt-tab-title, .wp-block-kadence-tabs .kt-tabs-id_ea295c-28 > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title{line-height:1.4em;font-weight:regular;font-style:normal;border-top-width:0px;border-right-width:0px;border-bottom-width:4px;border-left-width:0px;border-top-left-radius:4px;border-top-right-radius:4px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;padding-top:8px;padding-right:20px;padding-bottom:8px;padding-left:20px;border-color:#ffffff;color:#ffffff;background:#0693e3;}.wp-block-kadence-tabs .kt-tabs-id_ea295c-28 > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title{margin-top:0px;margin-right:8px;margin-bottom:0px;margin-left:0px;}.wp-block-kadence-tabs .kt-tabs-id_ea295c-28 > .kt-tabs-title-list li .kt-tab-title:hover, .wp-block-kadence-tabs .kt-tabs-id_ea295c-28 > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title:hover{border-color:#eeeeee;color:#555555;background:#ffffff;}.wp-block-kadence-tabs .kt-tabs-id_ea295c-28 > .kt-tabs-title-list li.kt-tab-title-active .kt-tab-title, .wp-block-kadence-tabs .kt-tabs-id_ea295c-28 > .kt-tabs-content-wrap > .kt-tabs-accordion-title.kt-tab-title-active .kt-tab-title{border-color:#0a6689;color:#0a6689;background:#ffffff;}<\/style>\n<div class=\"wp-block-kadence-tabs alignnone\"><div class=\"kt-tabs-wrap kt-tabs-id_ea295c-28 kt-tabs-has-2-tabs kt-active-tab-2 kt-tabs-layout-tabs kt-tabs-tablet-layout-inherit kt-tabs-mobile-layout-inherit kt-tab-alignment-center \" style=\"max-width:none\"><ul class=\"kt-tabs-title-list\"><li id=\"tab-tpicos\" class=\"kt-title-item kt-title-item-1 kt-tabs-svg-show-always kt-tabs-icon-side-right kt-tab-title-inactive\"><a href=\"#tab-tpicos\" data-tab=\"1\" class=\"kt-tab-title kt-tab-title-1 \"><span class=\"kt-title-text\">T\u00f3picos<\/span><\/a><\/li><li id=\"tab-palestrante\" class=\"kt-title-item kt-title-item-2 kt-tabs-svg-show-always kt-tabs-icon-side-right kt-tab-title-active\"><a href=\"#tab-palestrante\" data-tab=\"2\" class=\"kt-tab-title kt-tab-title-2 \"><span class=\"kt-title-text\">Palestrante<\/span><\/a><\/li><\/ul><div class=\"kt-tabs-content-wrap\">\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-1 kt-inner-tab_59bf82-ad\"><div class=\"kt-tab-inner-content-inner\">\n<p>Vencer nunca foi t\u00e3o complexo. Em um cen\u00e1rio t\u00e3o desafiador como o atual \u00e9 fundamental ter um modelo que permita a organiza\u00e7\u00e3o ter uma vis\u00e3o estrat\u00e9gica.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>OmniPDX um robusto modelo de an\u00e1lise de opera\u00e7\u00f5es de consumo e de varejo.<\/li><li>Diagn\u00f3stico da proposta de valor, posicionamento, pontos fortes e oportunidades.<\/li><li>Casos de consumo e de varejo no mundo em cada pilar do OmniPDX.<\/li><\/ul>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-2 kt-inner-tab_a3f236-7d\"><div class=\"kt-tab-inner-content-inner\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:41% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"741\" height=\"606\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/03\/EDUARDO-YAMASHITA.jpg\" alt=\"\" class=\"wp-image-9625 size-full\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/03\/EDUARDO-YAMASHITA.jpg 741w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/03\/EDUARDO-YAMASHITA-300x245.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/03\/EDUARDO-YAMASHITA-514x420.jpg 514w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/03\/EDUARDO-YAMASHITA-640x523.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/03\/EDUARDO-YAMASHITA-681x557.jpg 681w\" sizes=\"auto, (max-width: 741px) 100vw, 741px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Eduardo Yamashita<\/strong> &#8211; diretor de Opera\u00e7\u00f5es (COO) da Gouv\u00eaa Ecosystem, plataforma completa de consultoria e servi\u00e7os para o varejo de consumo. Experi\u00eancia profissional em multinacionais e consultorias com projetos nas \u00e1reas de pesquisa de mercado, estudos econ\u00f4micos, planejamento estrat\u00e9gico, log\u00edstica, comercial e outras. Palestrante no grupo GS&amp;, realizando palestras e eventos nacionais e internacionais, como: NRF Big Show, LATAM Retail Show, etc. Coautor dos livros: \u201cEcossistemas de Neg\u00f3cios Made in Brasil\u201d, \u201cA Transforma\u00e7\u00e3o dos Neg\u00f3cios na Omniera\u201d e \u201cData e Varejo\u201d, al\u00e9m de ser articulista do portal Mercado&amp;Consumo.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-luminous-vivid-orange-color has-text-color wp-block-heading\"><strong>Case<\/strong>: Varejo de Material de Constru\u00e7\u00e3o | Uma vis\u00e3o estrat\u00e9gica e transformadora<\/h2>\n\n\n<style>.kt-tabs-id_d17fa5-b4 > .kt-tabs-content-wrap > .wp-block-kadence-tab{border-top-width:1px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;border-color:#eeeeee;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);background:#ffffff;}.wp-block-kadence-tabs .kt-tabs-id_d17fa5-b4 > .kt-tabs-title-list li{margin-top:0px;margin-right:8px;margin-bottom:0px;margin-left:0px;}.wp-block-kadence-tabs .kt-tabs-id_d17fa5-b4 > .kt-tabs-title-list li:last-child{margin-right:0px;}.wp-block-kadence-tabs .kt-tabs-id_d17fa5-b4 > .kt-tabs-title-list li .kt-tab-title, .wp-block-kadence-tabs .kt-tabs-id_d17fa5-b4 > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title{line-height:1.4em;font-weight:regular;font-style:normal;border-top-width:0px;border-right-width:0px;border-bottom-width:4px;border-left-width:0px;border-top-left-radius:4px;border-top-right-radius:4px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;padding-top:8px;padding-right:20px;padding-bottom:8px;padding-left:20px;border-color:#ffffff;color:#ffffff;background:#0693e3;}.wp-block-kadence-tabs .kt-tabs-id_d17fa5-b4 > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title{margin-top:0px;margin-right:8px;margin-bottom:0px;margin-left:0px;}.wp-block-kadence-tabs .kt-tabs-id_d17fa5-b4 > .kt-tabs-title-list li .kt-tab-title:hover, .wp-block-kadence-tabs .kt-tabs-id_d17fa5-b4 > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title:hover{border-color:#eeeeee;color:#555555;background:#ffffff;}.wp-block-kadence-tabs .kt-tabs-id_d17fa5-b4 > .kt-tabs-title-list li.kt-tab-title-active .kt-tab-title, .wp-block-kadence-tabs .kt-tabs-id_d17fa5-b4 > .kt-tabs-content-wrap > .kt-tabs-accordion-title.kt-tab-title-active .kt-tab-title{border-color:#0a6689;color:#0a6689;background:#ffffff;}<\/style>\n<div class=\"wp-block-kadence-tabs alignnone\"><div class=\"kt-tabs-wrap kt-tabs-id_d17fa5-b4 kt-tabs-has-2-tabs kt-active-tab-2 kt-tabs-layout-tabs kt-tabs-tablet-layout-inherit kt-tabs-mobile-layout-inherit kt-tab-alignment-center \" style=\"max-width:none\"><ul class=\"kt-tabs-title-list\"><li id=\"tab-tpicos\" class=\"kt-title-item kt-title-item-1 kt-tabs-svg-show-always kt-tabs-icon-side-right kt-tab-title-inactive\"><a href=\"#tab-tpicos\" data-tab=\"1\" class=\"kt-tab-title kt-tab-title-1 \"><span class=\"kt-title-text\">T\u00f3picos<\/span><\/a><\/li><li id=\"tab-palestrante\" class=\"kt-title-item kt-title-item-2 kt-tabs-svg-show-always kt-tabs-icon-side-right kt-tab-title-active\"><a href=\"#tab-palestrante\" data-tab=\"2\" class=\"kt-tab-title kt-tab-title-2 \"><span class=\"kt-title-text\">Palestrante<\/span><\/a><\/li><\/ul><div class=\"kt-tabs-content-wrap\">\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-1 kt-inner-tab_753ee3-47\"><div class=\"kt-tab-inner-content-inner\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-2 kt-inner-tab_4fa3fb-36\"><div class=\"kt-tab-inner-content-inner\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:41% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"513\" height=\"513\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/03\/JORGE-GONCALVES.jpg\" alt=\"\" class=\"wp-image-9629 size-full\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/03\/JORGE-GONCALVES.jpg 513w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/03\/JORGE-GONCALVES-300x300.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/03\/JORGE-GONCALVES-150x150.jpg 150w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/03\/JORGE-GONCALVES-420x420.jpg 420w\" sizes=\"auto, (max-width: 513px) 100vw, 513px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Jorge Gon\u00e7alves Filho<\/strong> &#8211; diretor da Telhanorte Tumelero e presidente do Instituto para Desenvolvimento do Varejo (IDV)<br><strong>Ricardo Salim Hamad<\/strong> &#8211; gerente de Projetos Digitais e Omnicanalidade da Telhanorte Tumelero.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_13fd21-c7 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_13fd21-c7 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_13fd21-c7\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-vivid-cyan-blue-color has-text-color wp-block-heading\"><strong>REALIZA\u00c7\u00c3O<\/strong><\/h2>\n\n\n<style>.kb-image_ed6a72-92.kb-image-is-ratio-size, .kb-image_ed6a72-92 .kb-image-is-ratio-size{max-width:342px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image_ed6a72-92.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image_ed6a72-92 .kb-image-is-ratio-size{align-self:unset;}.kb-image_ed6a72-92 figure{max-width:342px;}.kb-image_ed6a72-92 .image-is-svg, .kb-image_ed6a72-92 .image-is-svg img{width:100%;}.kb-image_ed6a72-92 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image_ed6a72-92\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"347\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/05\/LOGO-SINCOMAVI-1024x347.png\" alt=\"\" class=\"kb-img wp-image-8219\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/05\/LOGO-SINCOMAVI-1024x347.png 1024w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/05\/LOGO-SINCOMAVI-300x102.png 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/05\/LOGO-SINCOMAVI-768x260.png 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/05\/LOGO-SINCOMAVI-1536x520.png 1536w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/05\/LOGO-SINCOMAVI-2048x694.png 2048w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/05\/LOGO-SINCOMAVI-1240x420.png 1240w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/05\/LOGO-SINCOMAVI-640x217.png 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/05\/LOGO-SINCOMAVI-681x231.png 681w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-vivid-cyan-blue-color has-text-color wp-block-heading\"><strong>EVENTO OFICIAL<\/strong><\/h2>\n\n\n<style>.kb-image_3ed8f0-4c.kb-image-is-ratio-size, .kb-image_3ed8f0-4c .kb-image-is-ratio-size{max-width:187px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image_3ed8f0-4c.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image_3ed8f0-4c .kb-image-is-ratio-size{align-self:unset;}.kb-image_3ed8f0-4c figure{max-width:187px;}.kb-image_3ed8f0-4c .image-is-svg, .kb-image_3ed8f0-4c .image-is-svg img{width:100%;}.kb-image_3ed8f0-4c .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image_3ed8f0-4c\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"313\" height=\"142\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/03\/logo-FEICON_01-positivo-transparente.png\" alt=\"\" class=\"kb-img wp-image-9639\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/03\/logo-FEICON_01-positivo-transparente.png 313w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/03\/logo-FEICON_01-positivo-transparente-300x136.png 300w\" sizes=\"auto, (max-width: 313px) 100vw, 313px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-vivid-cyan-blue-color has-text-color wp-block-heading\"><strong>APOIO<\/strong><\/h2>\n\n\n<style>.kb-image_63ba61-58 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image_63ba61-58\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"738\" height=\"162\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/03\/APOIADORES-SIMPOSIO2023xx.png\" alt=\"\" class=\"kb-img wp-image-9705\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/03\/APOIADORES-SIMPOSIO2023xx.png 738w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/03\/APOIADORES-SIMPOSIO2023xx-300x66.png 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/03\/APOIADORES-SIMPOSIO2023xx-640x140.png 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/03\/APOIADORES-SIMPOSIO2023xx-681x149.png 681w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-vivid-cyan-blue-color has-text-color wp-block-heading\"><strong>APOIO<\/strong> <strong>INSTITUCIONAL<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"100\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/03\/INSTITUCIONAL-APOIO-SIMPOSIO.png\" alt=\"\" class=\"wp-image-9752\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/03\/INSTITUCIONAL-APOIO-SIMPOSIO.png 600w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/03\/INSTITUCIONAL-APOIO-SIMPOSIO-300x50.png 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\"><strong>Garanta a sua vaga na 17\u00aa edi\u00e7\u00e3o do Simp\u00f3sio Sincomavi<\/strong><\/h3>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns_b6eadd-aa{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns_b6eadd-aa .kt-button{font-weight:normal;font-style:normal;}.kt-btns_b6eadd-aa .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns_b6eadd-aa .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns_b6eadd-aa .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_b6eadd-aa .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns_b6eadd-aa .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns_b6eadd-aa .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_b6eadd-aa .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kt-btn-align-center kt-btn-tablet-align-inherit kt-btn-mobile-align-inherit kt-btns-wrap kt-btns_b6eadd-aa\"><div class=\"kt-btn-wrap kt-btn-wrap-0\"><a class=\"kt-button button kt-btn-0-action kt-btn-size-standard kt-btn-style-basic kt-btn-svg-show-always kt-btn-has-text-true kt-btn-has-svg-false\" href=\"https:\/\/www.sympla.com.br\/17-simposio-sincomavi__1876869\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"kt-btn-inner-text\">CLIQUE AQUI<\/span><\/a><\/div><\/div>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-left wp-block-heading\"><strong>MAIS INFORMA\u00c7\u00d5ES:<\/strong><br>(11) 3488-8200 ou eventos@sincomavi.org.br<\/h2>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_30ba78-9b .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_30ba78-9b .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_30ba78-9b\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>INSCRI\u00c7\u00d5ES ABERTAS 13 de abril de 2023 \u2022 das 8h30 \u00e0s 12h30 \u2022 Gratuito \u2022 Sala 211 \u2013 Mezanino&nbsp;\u2013&nbsp;S\u00e3o Paulo Expo Um novo contexto das opera\u00e7\u00f5es de varejo (f\u00edsico e digital) sob a \u00f3tica de um consumidor multiconectado. PROGRAMA\u00c7\u00c3O Abertura Reinaldo Pedro Correa, presidente do Sincomavi F\u00edsico e Digital: o 2 em 1 do varejo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9653,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[175],"tags":[181,684,259],"class_list":["post-9617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agenda","tag-evento","tag-feicon","tag-simposio-sincomavi"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/9617","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9617"}],"version-history":[{"count":28,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/9617\/revisions"}],"predecessor-version":[{"id":9754,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/9617\/revisions\/9754"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/media\/9653"}],"wp:attachment":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9617"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9617"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9617"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}