{"id":9516,"date":"2023-02-27T14:32:55","date_gmt":"2023-02-27T17:32:55","guid":{"rendered":"https:\/\/sincomavi.org.br\/?p=9516"},"modified":"2023-02-27T14:33:22","modified_gmt":"2023-02-27T17:33:22","slug":"relatorio-da-elo-dimensiona-reducao-de-consumo-no-varejo-de-matcons-em-2022","status":"publish","type":"post","link":"https:\/\/sincomavi.org.br\/?p=9516","title":{"rendered":"Relat\u00f3rio dimensiona redu\u00e7\u00e3o de consumo no varejo de matcons em 2022"},"content":{"rendered":"<style>.wp-block-kadence-spacer.kt-block-spacer-_1e16ed-46 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_1e16ed-46 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_1e16ed-46\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p>Dados transacionais da Bandeira Elo, que possui mais de 43 milh\u00f5es de cart\u00f5es ativos no pa\u00eds, revela a evolu\u00e7\u00e3o das vendas do com\u00e9rcio e as altera\u00e7\u00f5es nos h\u00e1bitos de consumo no mercado nacional. O relat\u00f3rio mostra que a maior varia\u00e7\u00e3o de desempenho, principalmente em fun\u00e7\u00e3o das medidas implementadas para o enfrentamento da pandemia, ocorreu no varejo de material de constru\u00e7\u00e3o. Segundo o estudo, esse foi um dos setores beneficiados com o isolamento social e hoje, ap\u00f3s forte expans\u00e3o, passa por um per\u00edodo de acomoda\u00e7\u00e3o.<\/p>\n\n\n\n<p>Os resultados do com\u00e9rcio de material de constru\u00e7\u00e3o de 2022 tiveram uma retra\u00e7\u00e3o de -7% no n\u00famero de transa\u00e7\u00f5es em rela\u00e7\u00e3o ao ano anterior. Ocorreu tamb\u00e9m uma invers\u00e3o no perfil do consumidor. Enquanto em 2020 os pedidos eram liderados por consumidores de menor poder aquisitivo, a partir de 2021 passou a ter crescimento maior na alta renda, grupo que conta tamb\u00e9m com um valor m\u00e9dio mais elevado de compras.<\/p>\n\n\n\n<p>Outro ponto importante levantado pelo relat\u00f3rio em rela\u00e7\u00e3o ao varejo de material de crescimento \u00e9 o crescimento de 45% nas transa\u00e7\u00f5es por meio digital e o valor m\u00e9dio relativamente maior nesses canais: R$ 682,00.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"751\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/02\/elo-1024x751.jpg\" alt=\"\" class=\"wp-image-9519\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/02\/elo-1024x751.jpg 1024w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/02\/elo-300x220.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/02\/elo-768x563.jpg 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/02\/elo-573x420.jpg 573w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/02\/elo-80x60.jpg 80w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/02\/elo-640x469.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/02\/elo-681x500.jpg 681w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/02\/elo.jpg 1400w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption>Fonte: ELO<\/figcaption><\/figure>\n\n\n\n<p>Confira<a href=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/02\/Elo_Habitos_de_Consumo_2022_4_T_a873637ad0.pdf\"> <\/a><strong><a href=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2023\/02\/Elo_Habitos_de_Consumo_2022_4_T_a873637ad0.pdf\">aqui<\/a> <\/strong>o conte\u00fado completo do Relat\u00f3rio Elo H\u00e1bitos de Consumo<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_ffda46-9b .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_ffda46-9b .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_ffda46-9b\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dados transacionais da Bandeira Elo, que possui mais de 43 milh\u00f5es de cart\u00f5es ativos no pa\u00eds, revela a evolu\u00e7\u00e3o das vendas do com\u00e9rcio e as altera\u00e7\u00f5es nos h\u00e1bitos de consumo no mercado nacional. O relat\u00f3rio mostra que a maior varia\u00e7\u00e3o de desempenho, principalmente em fun\u00e7\u00e3o das medidas implementadas para o enfrentamento da pandemia, ocorreu no [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9518,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[153],"tags":[199,156,1147,158,1118,75],"class_list":["post-9516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-comercio","tag-economia","tag-habitos-de-consumo","tag-material-de-construcao","tag-relatorio","tag-vendas"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/9516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=9516"}],"version-history":[{"count":2,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/9516\/revisions"}],"predecessor-version":[{"id":9521,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/9516\/revisions\/9521"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/media\/9518"}],"wp:attachment":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=9516"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=9516"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=9516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}