{"id":7780,"date":"2022-02-01T16:10:00","date_gmt":"2022-02-01T19:10:00","guid":{"rendered":"https:\/\/sincomavi.org.br\/?p=7780"},"modified":"2022-04-06T17:35:06","modified_gmt":"2022-04-06T20:35:06","slug":"nucleo-de-conteudo-feicon-2022-29-e-31-03-22","status":"publish","type":"post","link":"https:\/\/sincomavi.org.br\/?p=7780","title":{"rendered":"N\u00facleo de Conte\u00fado &#8211; Feicon 2022 | 29 e 31\/03\/22"},"content":{"rendered":"<style>.wp-block-kadence-spacer.kt-block-spacer-_1e2d30-56 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_1e2d30-56 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_1e2d30-56\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<p><strong>Curadoria: Sincomavi<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Local:<\/strong> Estande E011 &#8211; \u00c1rea de Exposi\u00e7\u00f5es da Feicon 2022 &#8211; S\u00e3o Paulo Expo<\/li><li><strong>Datas:<\/strong> 29 e 31 de Mar\u00e7o<\/li><li><strong>Investimento:<\/strong> gratuito<\/li><\/ul>\n\n\n\n<p class=\"has-text-align-center has-white-color has-vivid-red-background-color has-text-color has-background\"><strong>V\u00e1rias palestras est\u00e3o programadas para a \u00e1rea de exposi\u00e7\u00e3o da Feicon (Rua E011), nos dias 29 e 31, dentro do N\u00facleo de Conte\u00fado. N\u00e3o \u00e9 necess\u00e1rio inscri\u00e7\u00e3o pr\u00e9via para participar, o visitante dever\u00e1 apenas se apresentar cerca de 10 minutos antes do in\u00edcio de cada palestra para reservar a sua vaga.<\/strong><br><br><strong>N\u00e3o se esque\u00e7a de fazer sua credencial da Feicon antecipadamente<\/strong><\/p>\n\n\n\n<h2 class=\"has-luminous-vivid-orange-color has-text-color wp-block-heading\">Programa\u00e7\u00e3o: 29\/03\/22<\/h2>\n\n\n<style>.kt-tabs-id_fd123c-a8 > .kt-tabs-content-wrap > .wp-block-kadence-tab{border-top-width:4px;border-right-width:4px;border-bottom-width:4px;border-left-width:4px;border-color:#eeeeee;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);min-height:400px;background:#ffffff;}.wp-block-kadence-tabs .kt-tabs-id_fd123c-a8 > .kt-tabs-title-list li{margin-top:0px;margin-right:-4px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-tabs .kt-tabs-id_fd123c-a8 > .kt-tabs-title-list li .kt-tab-title, .wp-block-kadence-tabs .kt-tabs-id_fd123c-a8 > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title{line-height:1.4em;font-weight:regular;font-style:normal;border-top-width:4px;border-right-width:0px;border-bottom-width:4px;border-left-width:4px;border-top-left-radius:10px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:10px;padding-top:12px;padding-right:8px;padding-bottom:12px;padding-left:20px;border-color:#eeeeee;color:#ff6900;background:#eeeeee;}.wp-block-kadence-tabs .kt-tabs-id_fd123c-a8 > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title{margin-top:0px;margin-right:-4px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-tabs .kt-tabs-id_fd123c-a8 > .kt-tabs-title-list li .kt-tab-title:hover, .wp-block-kadence-tabs .kt-tabs-id_fd123c-a8 > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title:hover{border-color:#e9e9e9;color:#444444;background:#e9e9e9;}.wp-block-kadence-tabs .kt-tabs-id_fd123c-a8 > .kt-tabs-title-list li.kt-tab-title-active .kt-tab-title, .wp-block-kadence-tabs .kt-tabs-id_fd123c-a8 > .kt-tabs-content-wrap > .kt-tabs-accordion-title.kt-tab-title-active .kt-tab-title{border-color:#eeeeee;color:#444444;background:#ffffff;}@media all and (min-width: 1025px){.wp-block-kadence-tabs .kt-tabs-id_fd123c-a8{display:flex;}.wp-block-kadence-tabs .kt-tabs-id_fd123c-a8 > .kt-tabs-title-list{float:none;width:30%;}.wp-block-kadence-tabs .kt-tabs-id_fd123c-a8 > .kt-tabs-content-wrap{float:none;width:auto;-webkit-flex:1;flex:1;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-tabs .kt-tabs-id_fd123c-a8{display:flex;}.wp-block-kadence-tabs .kt-tabs-id_fd123c-a8 > .kt-tabs-title-list{float:none;width:30%;}.wp-block-kadence-tabs .kt-tabs-id_fd123c-a8 > .kt-tabs-content-wrap{float:none;width:auto;-webkit-flex:1;flex:1;}}<\/style>\n<div class=\"wp-block-kadence-tabs alignnone\"><div class=\"kt-tabs-wrap kt-tabs-id_fd123c-a8 kt-tabs-has-6-tabs kt-active-tab-1 kt-tabs-layout-vtabs kt-tabs-tablet-layout-inherit kt-tabs-mobile-layout-accordion kt-tab-alignment-left kt-create-accordion\" style=\"max-width:none\"><ul class=\"kt-tabs-title-list\"><li id=\"tab-13h\" class=\"kt-title-item kt-title-item-1 kt-tabs-svg-show-always kt-tabs-icon-side-right kt-tab-title-active\"><a href=\"#tab-13h\" data-tab=\"1\" class=\"kt-tab-title kt-tab-title-1 \"><span class=\"kt-title-text\">13h<\/span><\/a><\/li><li id=\"tab-14h\" class=\"kt-title-item kt-title-item-2 kt-tabs-svg-show-always kt-tabs-icon-side-right kt-tab-title-inactive\"><a href=\"#tab-14h\" data-tab=\"2\" class=\"kt-tab-title kt-tab-title-2 \"><span class=\"kt-title-text\">14h<\/span><\/a><\/li><li id=\"tab-15h\" class=\"kt-title-item kt-title-item-3 kt-tabs-svg-show-always kt-tabs-icon-side-right kt-tab-title-inactive\"><a href=\"#tab-15h\" data-tab=\"3\" class=\"kt-tab-title kt-tab-title-3 \"><span class=\"kt-title-text\">15h<\/span><\/a><\/li><li id=\"tab-16h\" class=\"kt-title-item kt-title-item-4 kt-tabs-svg-show-always kt-tabs-icon-side-right kt-tab-title-inactive\"><a href=\"#tab-16h\" data-tab=\"4\" class=\"kt-tab-title kt-tab-title-4 \"><span class=\"kt-title-text\">16h<\/span><\/a><\/li><li id=\"tab-17h\" class=\"kt-title-item kt-title-item-5 kt-tabs-svg-show-always kt-tabs-icon-side-right kt-tab-title-inactive\"><a href=\"#tab-17h\" data-tab=\"5\" class=\"kt-tab-title kt-tab-title-5 \"><span class=\"kt-title-text\">17h<\/span><\/a><\/li><li id=\"tab-18h\" class=\"kt-title-item kt-title-item-6 kt-tabs-svg-show-always kt-tabs-icon-side-right kt-tab-title-inactive\"><a href=\"#tab-18h\" data-tab=\"6\" class=\"kt-tab-title kt-tab-title-6 \"><span class=\"kt-title-text\">18h<\/span><\/a><\/li><\/ul><div class=\"kt-tabs-content-wrap\">\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-1 kt-inner-tab_73fa4e-e1\"><div class=\"kt-tab-inner-content-inner\">\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>Como vender mais na loja usando canais digitais<br><\/strong>Uma oportunidade de aumentar as vendas!<\/h2>\n\n\n\n<p><strong>T\u00d3PICOS<\/strong><\/p>\n\n\n\n<ul class=\"has-white-color has-cyan-bluish-gray-background-color has-text-color has-background wp-block-list\"><li>Quais s\u00e3o os melhores Canais Digitais para venda<\/li><li>O consumidor \u201cCONSCIENTE\u201d e a compra com EXPERI\u00caNCIA!<\/li><li>Como usar os Canais Digitais no Varejo<\/li><li>Venda Hibrida<\/li><li>E-comerce x Market Place<\/li><li>WHATSapp: Mocinho ou Vil\u00e3o?<\/li><li>INFLUENCERS: Quem s\u00e3o? Onde vivem? Como podem ajudar?<\/li><\/ul>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"482\" height=\"474\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/FOTO_MAXIMILIANO.jpg\" alt=\"\" class=\"wp-image-7782 size-full\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/FOTO_MAXIMILIANO.jpg 482w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/FOTO_MAXIMILIANO-300x295.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/FOTO_MAXIMILIANO-427x420.jpg 427w\" sizes=\"auto, (max-width: 482px) 100vw, 482px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-regular-font-size\"><strong>Maximiliano Freire &#8211; <\/strong>Especialista em Expans\u00e3o Empresarial; ESG Gest\u00e3o de Processos e Governan\u00e7a Corporativa. Graduado em Processos Gerenciais (UNOPAR), MBA\u2019s em Canais Digitais (ESPM), Gest\u00e3o de Pessoas &amp; Coach (IBC) e Varejo (FAAP). Diretor Geral, Qualiidade &amp; Expans\u00e3o nas empresas: Sorriden, Total S\/A, Bostik S\/A na B.U, Usina Fortaleza, Tyco Co. Divis\u00e3o ADT e Motorola S\/A \u2013 Divis\u00e3o Dealers.<\/p>\n\n\n\n<p><strong>APOIO<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"527\" height=\"306\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/LOGO_SPEED360.png\" alt=\"\" class=\"wp-image-7817\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/LOGO_SPEED360.png 527w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/LOGO_SPEED360-300x174.png 300w\" sizes=\"auto, (max-width: 527px) 100vw, 527px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-2 kt-inner-tab_676f69-a6\"><div class=\"kt-tab-inner-content-inner\">\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>Log\u00edstica Reversa<br>O papel da ind\u00fastria, com\u00e9rcio e seus clientes<\/strong><\/h2>\n\n\n\n<p><strong>T\u00d3PICOS<\/strong><\/p>\n\n\n\n<ul class=\"has-white-color has-vivid-red-background-color has-text-color has-background wp-block-list\"><li>O que \u00e9 log\u00edstica reversa;<\/li><li>Pol\u00edtica Nacional de Res\u00edduos S\u00f3lidos: obriga\u00e7\u00f5es, responsabilidades, san\u00e7\u00f5es;<\/li><li>Produtos p\u00f3s-consumo sujeitos \u00e0 log\u00edstica reversa: L\u00e2mpadas, pilhas, eletroeletr\u00f4nicos (sistemas existentes e como participar);<\/li><li>Solu\u00e7\u00f5es para lojistas \u2013 Prolata (como dar o destino certo aos materiais).<\/li><\/ul>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:29% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"364\" height=\"364\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/CRIS.jpg\" alt=\"\" class=\"wp-image-7783 size-full\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/CRIS.jpg 364w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/CRIS-300x300.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/CRIS-150x150.jpg 150w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-regular-font-size\"><strong>Cristiane Lima Cortez <\/strong>&#8211; Engenheira Qu\u00edmica pela Funda\u00e7\u00e3o Armando Alvares Penteado. Mestre em Engenharia Qu\u00edmica pela POLI &#8211; USP. Doutora em Energia pela USP. Assessora t\u00e9cnica do Conselho de Sustentabilidade e dos Comit\u00eas Energia, ESG e Log\u00edstica Reversa da FECOMERCIO SP. Professora do Centro Universit\u00e1rio FAAP. Consultora em ESG, gest\u00e3o de res\u00edduos s\u00f3lidos, log\u00edstica reversa, efici\u00eancia h\u00eddrica, efici\u00eancia energ\u00e9tica.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:32% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"364\" height=\"481\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/THAIS.jpg\" alt=\"\" class=\"wp-image-7784 size-full\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/THAIS.jpg 364w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/THAIS-227x300.jpg 227w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/THAIS-318x420.jpg 318w\" sizes=\"auto, (max-width: 364px) 100vw, 364px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-regular-font-size\"><strong>Thais Fagury &#8211;<\/strong> Engenheira de alimentos \u2013 Escola de Engenharia Mau\u00e1. MBA em Gest\u00e3o Empresarial \u2013 USP e P\u00f3s-Graduada em Marketing pela ESPM. Coordenou projetos de embalagem e meio ambiente CSN (Cia Sider\u00fargica Nacional). Presidente executiva da ABEA\u00c7O e Diretora executiva da Prolata Reciclagem, atualmente coordenando projetos relacionados a ESG, comunica\u00e7\u00e3o, estrat\u00e9gia de mercado e marketing.<\/p>\n\n\n\n<p><strong>APOIO<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"410\" height=\"131\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/FECOMERCIOSP.png\" alt=\"\" class=\"wp-image-7820\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/FECOMERCIOSP.png 410w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/FECOMERCIOSP-300x96.png 300w\" sizes=\"auto, (max-width: 410px) 100vw, 410px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"379\" height=\"379\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/PROLATA.png\" alt=\"\" class=\"wp-image-7821\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/PROLATA.png 379w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/PROLATA-300x300.png 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/PROLATA-150x150.png 150w\" sizes=\"auto, (max-width: 379px) 100vw, 379px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-3 kt-inner-tab_3dd1e2-85\"><div class=\"kt-tab-inner-content-inner\">\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>A Confian\u00e7a como elemento-chave na transforma\u00e7\u00e3o digital<\/strong><\/h2>\n\n\n\n<p>Toda transforma\u00e7\u00e3o inclui uma dose grande de incertezas. Toda novidade traz consigo uma certa desconfian\u00e7a&#8230; Elementos sociais influenciam esse comportamento de nossa sociedade&#8230;. Nas ind\u00fastrias e no varejo de Matcon isso n\u00e3o \u00e9 diferente&#8230;.<\/p>\n\n\n\n<p><strong>T\u00d3PICOS<\/strong><\/p>\n\n\n\n<ul class=\"has-white-color has-luminous-vivid-orange-background-color has-text-color has-background wp-block-list\"><li>Hist\u00f3rico da desconfian\u00e7a<\/li><li>Novos modelos de relacionamento entre ind\u00fastria e varejo<\/li><li>Novas tecnologias para melhorar n\u00edveis de gest\u00e3o, abastecimento e promo\u00e7\u00e3o<\/li><li>Projetos e modelos de compartilhamento de dados em Materiais para Constru\u00e7\u00e3o<\/li><\/ul>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"223\" height=\"241\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/MAURICIO.jpg\" alt=\"\" class=\"wp-image-7785 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-regular-font-size\"><strong>Mauricio Gasperini &#8211;<\/strong> diretor na yHub, respons\u00e1vel pela \u00e1rea de materiais para constru\u00e7\u00e3o desde julho de 2021. Tamb\u00e9m atuou durante 3 anos na Yandeh, do ecossistema Hindiana. Atuou por mais de 15 anos na ind\u00fastria de materiais para constru\u00e7\u00e3o, sendo respons\u00e1vel por planejamento estrat\u00e9gico, inova\u00e7\u00e3o e marketing\/comunica\u00e7\u00e3o, al\u00e9m de projetos de CRM e go-to-market, em empresas como BASF, The Sherwin-Williams Company, Areva Group, Vedacit, Akzonobel na Am\u00e9rica do Sul, em B2B e B2C. Formado em Rela\u00e7\u00f5es P\u00fablicas pela Metodista, MBA em Administra\u00e7\u00e3o pela FGV, P\u00f3s Graduado em Marketing Digital pela FIA-USP com especializa\u00e7\u00f5es em Branding.<\/p>\n\n\n\n<p><strong>APOIO<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"327\" height=\"251\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/YHUB.png\" alt=\"\" class=\"wp-image-7824\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/YHUB.png 327w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/YHUB-300x230.png 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/YHUB-80x60.png 80w\" sizes=\"auto, (max-width: 327px) 100vw, 327px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-4 kt-inner-tab_2cf1ee-29\"><div class=\"kt-tab-inner-content-inner\">\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>Venda mais conhecendo seu cliente<\/strong><br>Dicas pr\u00e1ticas para vender mais<\/h2>\n\n\n\n<p><strong>T\u00d3PICOS<\/strong><\/p>\n\n\n\n<ul class=\"has-white-color has-vivid-cyan-blue-background-color has-text-color has-background wp-block-list\"><li>Crie relacionamento com seu cliente<\/li><li>Engaje mais com seu cliente<\/li><li>Invista no que d\u00e1 certo<\/li><li>Intera\u00e7\u00f5es at\u00e9 a decis\u00e3o de compra<\/li><li>Crie o perfil do seu cliente<\/li><li>Venda mais do que produtos<\/li><\/ul>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:26% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"657\" height=\"665\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/ANDRE.jpg\" alt=\"\" class=\"wp-image-7786 size-full\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/ANDRE.jpg 657w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/ANDRE-296x300.jpg 296w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/ANDRE-415x420.jpg 415w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/ANDRE-640x648.jpg 640w\" sizes=\"auto, (max-width: 657px) 100vw, 657px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-regular-font-size\"><strong>Andr\u00e9 Garcia &#8211;<\/strong> Engenheiro Civil formado pela UFSCar, possui M.B.A. em Gest\u00e3o Empresarial pela F.G.V. e especializa\u00e7\u00e3o em Modelagem de Neg\u00f3cios Inovadores pela Unicamp. Atuando no mercado de materiais de constru\u00e7\u00e3o civil h\u00e1 mais de 20 anos \u00e9 cofundador da Estoque da Constru\u00e7\u00e3o e Kitbaco duas Startups com forte atua\u00e7\u00e3o no mercado on-line e mais de 260 mil seguidores nas redes sociais.<\/p>\n\n\n\n<p><strong>APOIO<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"657\" height=\"260\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/LOGO_ESTOQUE.png\" alt=\"\" class=\"wp-image-7825\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/LOGO_ESTOQUE.png 657w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/LOGO_ESTOQUE-300x119.png 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/LOGO_ESTOQUE-640x253.png 640w\" sizes=\"auto, (max-width: 657px) 100vw, 657px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-5 kt-inner-tab_b20aba-7b\"><div class=\"kt-tab-inner-content-inner\">\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>Planejando estrategicamente o futuro do seu neg\u00f3cio<\/strong><\/h2>\n\n\n\n<p><strong>T\u00d3PICOS<\/strong><\/p>\n\n\n\n<ul class=\"has-white-color has-vivid-green-cyan-background-color has-text-color has-background wp-block-list\"><li>&nbsp;Motivos para planejar estrategicamente;<\/li><li>O que levar em considera\u00e7\u00e3o para planejar o futuro com sucesso;<\/li><li>Como transformar o planejado em a\u00e7\u00e3o.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"405\" height=\"493\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/NINA.jpg\" alt=\"\" class=\"wp-image-7788 size-full\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/NINA.jpg 405w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/NINA-246x300.jpg 246w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/NINA-345x420.jpg 345w\" sizes=\"auto, (max-width: 405px) 100vw, 405px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-regular-font-size\"><strong>Nina de Oliveira &#8211;<\/strong> Psic\u00f3loga pela Unesp, especialista na gest\u00e3o de pessoas e treinamento (metodista e Senac), com \u00eanfase na utiliza\u00e7\u00e3o de jogos (ABPS) e demais programas interativos, com mais de 25 anos de viv\u00eancia em empresas e grande e m\u00e9dio porte, Coaching com certifica\u00e7\u00e3o internacional, consultora, s\u00f3cia diretora da Dna Ideias e Solu\u00e7\u00f5es, atua apoiando pessoas para desenvolver-se e transformar o planejado em a\u00e7\u00e3o, no portf\u00f3lio empresas de varejo, servi\u00e7os, telecomunica\u00e7\u00f5es, ind\u00fastrias de bens e consumo etc.<\/p>\n\n\n\n<p><strong>APOIO<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"377\" height=\"383\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/LOGO_DNA.png\" alt=\"\" class=\"wp-image-7829\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/LOGO_DNA.png 377w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/LOGO_DNA-295x300.png 295w\" sizes=\"auto, (max-width: 377px) 100vw, 377px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-6 kt-inner-tab_6b5c3f-e9\"><div class=\"kt-tab-inner-content-inner\">\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>Humanizar as conex\u00f5es como estrat\u00e9gia do neg\u00f3cio<\/strong><\/h2>\n\n\n\n<p><strong>T\u00d3PICOS<\/strong><\/p>\n\n\n\n<ul class=\"has-white-color has-luminous-vivid-amber-background-color has-text-color has-background wp-block-list\"><li>Cultura de atendimento para fortalecer a marca;<\/li><li>Entender o cliente para personalizar os relacionamentos;<\/li><li>Papel essencial do PDV na experi\u00eancia de compra;<\/li><li>Inova\u00e7\u00e3o e experimenta\u00e7\u00e3o nos multicanais.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:18% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"304\" height=\"487\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/CRISTIANE.jpg\" alt=\"\" class=\"wp-image-7789 size-full\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/CRISTIANE.jpg 304w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/CRISTIANE-187x300.jpg 187w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/CRISTIANE-262x420.jpg 262w\" sizes=\"auto, (max-width: 304px) 100vw, 304px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-regular-font-size\"><strong>Cristiane Andrade &#8211;<\/strong> Fundadora da E-criarh solu\u00e7\u00f5es em gest\u00e3o de pessoas, coordenadora do Grupo Constrhuir e parceira do Sincomavi. Carreira desenvolvida em gest\u00e3o da \u00e1rea de RH em empresas nacionais e multinacionais no segmento de varejo. Pedagoga, p\u00f3s graduada em gest\u00e3o de RH pela Universidade S\u00e3o Judas Tadeu e MBA em gest\u00e3o empresarial pela FGV.<\/p>\n\n\n\n<p><strong>APOIO<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"339\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/Logo-alta-resolucao-1024x339.jpeg\" alt=\"\" class=\"wp-image-7830\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/Logo-alta-resolucao-1024x339.jpeg 1024w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/Logo-alta-resolucao-300x99.jpeg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/Logo-alta-resolucao-768x254.jpeg 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/Logo-alta-resolucao-1268x420.jpeg 1268w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/Logo-alta-resolucao-640x212.jpeg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/Logo-alta-resolucao-681x226.jpeg 681w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/Logo-alta-resolucao.jpeg 1280w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<h2 class=\"has-luminous-vivid-orange-color has-text-color wp-block-heading\">Programa\u00e7\u00e3o: 31\/03\/22<\/h2>\n\n\n<style>.kt-tabs-id_4eca5a-a7 > .kt-tabs-content-wrap > .wp-block-kadence-tab{border-top-width:4px;border-right-width:4px;border-bottom-width:4px;border-left-width:4px;border-color:#eeeeee;border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);min-height:400px;background:#ffffff;}.wp-block-kadence-tabs .kt-tabs-id_4eca5a-a7 > .kt-tabs-title-list li{margin-top:0px;margin-right:-4px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-tabs .kt-tabs-id_4eca5a-a7 > .kt-tabs-title-list li .kt-tab-title, .wp-block-kadence-tabs .kt-tabs-id_4eca5a-a7 > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title{line-height:1.4em;font-weight:regular;font-style:normal;border-top-width:4px;border-right-width:0px;border-bottom-width:4px;border-left-width:4px;border-top-left-radius:10px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:10px;padding-top:12px;padding-right:8px;padding-bottom:12px;padding-left:20px;border-color:#eeeeee;color:#ff6900;background:#eeeeee;}.wp-block-kadence-tabs .kt-tabs-id_4eca5a-a7 > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title{margin-top:0px;margin-right:-4px;margin-bottom:10px;margin-left:0px;}.wp-block-kadence-tabs .kt-tabs-id_4eca5a-a7 > .kt-tabs-title-list li .kt-tab-title:hover, .wp-block-kadence-tabs .kt-tabs-id_4eca5a-a7 > .kt-tabs-content-wrap > .kt-tabs-accordion-title .kt-tab-title:hover{border-color:#e9e9e9;color:#444444;background:#e9e9e9;}.wp-block-kadence-tabs .kt-tabs-id_4eca5a-a7 > .kt-tabs-title-list li.kt-tab-title-active .kt-tab-title, .wp-block-kadence-tabs .kt-tabs-id_4eca5a-a7 > .kt-tabs-content-wrap > .kt-tabs-accordion-title.kt-tab-title-active .kt-tab-title{border-color:#eeeeee;color:#444444;background:#ffffff;}@media all and (min-width: 1025px){.wp-block-kadence-tabs .kt-tabs-id_4eca5a-a7{display:flex;}.wp-block-kadence-tabs .kt-tabs-id_4eca5a-a7 > .kt-tabs-title-list{float:none;width:30%;}.wp-block-kadence-tabs .kt-tabs-id_4eca5a-a7 > .kt-tabs-content-wrap{float:none;width:auto;-webkit-flex:1;flex:1;}}@media all and (min-width: 768px) and (max-width: 1024px){.wp-block-kadence-tabs .kt-tabs-id_4eca5a-a7{display:flex;}.wp-block-kadence-tabs .kt-tabs-id_4eca5a-a7 > .kt-tabs-title-list{float:none;width:30%;}.wp-block-kadence-tabs .kt-tabs-id_4eca5a-a7 > .kt-tabs-content-wrap{float:none;width:auto;-webkit-flex:1;flex:1;}}<\/style>\n<div class=\"wp-block-kadence-tabs alignnone\"><div class=\"kt-tabs-wrap kt-tabs-id_4eca5a-a7 kt-tabs-has-5-tabs kt-active-tab-1 kt-tabs-layout-vtabs kt-tabs-tablet-layout-inherit kt-tabs-mobile-layout-accordion kt-tab-alignment-left kt-create-accordion\" style=\"max-width:none\"><ul class=\"kt-tabs-title-list\"><li id=\"tab-14h\" class=\"kt-title-item kt-title-item-1 kt-tabs-svg-show-always kt-tabs-icon-side-right kt-tab-title-active\"><a href=\"#tab-14h\" data-tab=\"1\" class=\"kt-tab-title kt-tab-title-1 \"><span class=\"kt-title-text\">14h<\/span><\/a><\/li><li id=\"tab-15h\" class=\"kt-title-item kt-title-item-2 kt-tabs-svg-show-always kt-tabs-icon-side-right kt-tab-title-inactive\"><a href=\"#tab-15h\" data-tab=\"2\" class=\"kt-tab-title kt-tab-title-2 \"><span class=\"kt-title-text\">15h<\/span><\/a><\/li><li id=\"tab-16h\" class=\"kt-title-item kt-title-item-3 kt-tabs-svg-show-always kt-tabs-icon-side-right kt-tab-title-inactive\"><a href=\"#tab-16h\" data-tab=\"3\" class=\"kt-tab-title kt-tab-title-3 \"><span class=\"kt-title-text\">16h<\/span><\/a><\/li><li id=\"tab-17h\" class=\"kt-title-item kt-title-item-4 kt-tabs-svg-show-always kt-tabs-icon-side-right kt-tab-title-inactive\"><a href=\"#tab-17h\" data-tab=\"4\" class=\"kt-tab-title kt-tab-title-4 \"><span class=\"kt-title-text\">17h<\/span><\/a><\/li><li id=\"tab-18h\" class=\"kt-title-item kt-title-item-5 kt-tabs-svg-show-always kt-tabs-icon-side-right kt-tab-title-inactive\"><a href=\"#tab-18h\" data-tab=\"5\" class=\"kt-tab-title kt-tab-title-5 \"><span class=\"kt-title-text\">18h<\/span><\/a><\/li><\/ul><div class=\"kt-tabs-content-wrap\">\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-1 kt-inner-tab_e955a8-7a\"><div class=\"kt-tab-inner-content-inner\">\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>Lideran\u00e7a: o futuro chegou e agora?<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">Ser\u00e1 que estamos preparados para enfrentar as mudan\u00e7as que ocorreram no mundo nos \u00faltimos 2 anos?<\/p>\n\n\n\n<p><strong>T\u00d3PICOS<\/strong><\/p>\n\n\n\n<ul class=\"has-white-color has-vivid-purple-background-color has-text-color has-background wp-block-list\"><li>Em que mudo estamos vivendo<\/li><li>Conecte-se com seu prop\u00f3sito<\/li><li>Compreendendo a equipe<\/li><li>Como a tecnologia e a velocidade das mudan\u00e7as impactaram o papel do l\u00edder<\/li><li>Como me tornar um l\u00edder \u00e1gil e inovador?<\/li><\/ul>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:29% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"372\" height=\"328\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/ANA.jpg\" alt=\"\" class=\"wp-image-7794 size-full\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/ANA.jpg 372w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/ANA-300x265.jpg 300w\" sizes=\"auto, (max-width: 372px) 100vw, 372px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-regular-font-size\"><strong>Ana Penarotti \u2013 <\/strong>pedagoga com Especializa\u00e7\u00e3o em Did\u00e1tica do Ensino Superior. P\u00f3s-graduada em Administra\u00e7\u00e3o de RH e Transdisciplinaridade em Educa\u00e7\u00e3o, Sa\u00fade, Lideran\u00e7a e Cultura de Paz pela Unipaz. Cursando mestrado na UNIFESP em Humanidades e Sa\u00fade. S\u00f3cia Diretora da Ciclo85 Treinamento &amp; Desenvolvimento, palestrante, coach e consultora de RH com mais de 25 anos de experi\u00eancia. Co-autora do livro PNL e Coaching.<\/p>\n\n\n\n<p><strong>APOIO<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"591\" height=\"257\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/CICLO85.png\" alt=\"\" class=\"wp-image-7833\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/CICLO85.png 591w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/CICLO85-300x130.png 300w\" sizes=\"auto, (max-width: 591px) 100vw, 591px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-2 kt-inner-tab_2b9d29-09\"><div class=\"kt-tab-inner-content-inner\">\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>Employer Branding + Pandemia + Digitaliza\u00e7\u00e3o<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\">Venha discutir como ficam as rela\u00e7\u00f5es das organiza\u00e7\u00f5es e seus colaboradores num mundo digital e p\u00f3s-pand\u00eamico.<\/p>\n\n\n\n<p><strong>T\u00d3PICOS<\/strong><\/p>\n\n\n\n<ul class=\"has-white-color has-cyan-bluish-gray-background-color has-text-color has-background wp-block-list\"><li>O que \u00e9 marca empregadora e quais as suas vantagens para as organiza\u00e7\u00f5es?;<\/li><li>EVP &#8211; Employer Value Proposition e o porqu\u00ea o candidato vai preferir pertencer \u00e0 sua organiza\u00e7\u00e3o;<\/li><li>Debate com cases e a\u00e7\u00f5es que refor\u00e7am o Employer Branding nos neg\u00f3cios;<\/li><li>Atra\u00e7\u00e3o e engajamento de colaboradores num ambiente digital e p\u00f3s-pand\u00eamico;<\/li><li>A ponte entre engajar colaboradores e aumentar a performance do time.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:27% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"782\" height=\"563\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/ADRIANO.jpg\" alt=\"\" class=\"wp-image-7795 size-full\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/ADRIANO.jpg 782w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/ADRIANO-300x216.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/ADRIANO-768x553.jpg 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/ADRIANO-583x420.jpg 583w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/ADRIANO-640x461.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/ADRIANO-681x490.jpg 681w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-regular-font-size\"><strong>Adriano Costa S\u00e1 &#8211;<\/strong> Publicit\u00e1rio, cursa doutorado em Marketing na ESPM\/SP, onde fez mestrado em Inova\u00e7\u00e3o e Marketing. \u00c9 p\u00f3s-graduado com MBA em Administra\u00e7\u00e3o pelo Insper\/SP; especialista em Gest\u00e3o Estrat\u00e9gica de Marcas pela FIA\/SP; e certificado em Marketing pela University of Pennsylvania &#8211; The Wharton School. Coautor do livro Manual de Varejo no Brasil, Editora Saint Paul. Atua como professor e palestrante sobre marcas, marketing e comportamento do consumo e varejo, gest\u00e3o, estrat\u00e9gia, inova\u00e7\u00e3o, digital e tend\u00eancias em cursos de MBA, p\u00f3s-gradua\u00e7\u00e3o e in company na FDC \u2013 Funda\u00e7\u00e3o Dom Cabral, Esalq\/USP, FIA, Saint Paul Business School, HSM e Universidade Cat\u00f3lica de Petr\u00f3polis. S\u00f3cio-diretor na consultoria A\/S Conectando Resultados.<\/p>\n\n\n\n<p><strong>APOIO<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"175\" height=\"75\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/LOGO_AS.png\" alt=\"\" class=\"wp-image-7834\"\/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-3 kt-inner-tab_1b650f-10\"><div class=\"kt-tab-inner-content-inner\">\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>O triunfo da loja f\u00edsica<\/strong><\/h2>\n\n\n\n<p><strong>T\u00d3PICOS<\/strong><\/p>\n\n\n\n<ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li>Transforma\u00e7\u00f5es nos h\u00e1bitos de consumo e seu impacto no varejo de materiais de constru\u00e7\u00e3o;<\/li><li>O triunfo da loja f\u00edsica no mundo de rela\u00e7\u00f5es virtuais;<\/li><li>O novo ambiente de neg\u00f3cios do varejo: coopera\u00e7\u00e3o x competi\u00e7\u00e3o;<\/li><li>A nova Store-in-Store e seu papel no ecossistema do varejo;<\/li><li>Os sete grandes desafios do varejo para os pr\u00f3ximos anos:<\/li><\/ul>\n\n\n\n<ol class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li>Abastecimento<\/li><li>Conveni\u00eancia<\/li><li>Atendimento<\/li><li>Atrair, capacitar e reter pessoal<\/li><li>Reduzir perdas<\/li><li>Usar intelig\u00eancia de dados (Bigdata)<\/li><li>Praticar equidade.<\/li><\/ol>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:27% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"354\" height=\"519\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/GUSTAVO.jpg\" alt=\"\" class=\"wp-image-7796 size-full\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/GUSTAVO.jpg 354w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/GUSTAVO-205x300.jpg 205w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/GUSTAVO-286x420.jpg 286w\" sizes=\"auto, (max-width: 354px) 100vw, 354px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-regular-font-size\"><strong>Gustavo Carrer &#8211;<\/strong> Head de vendas e desenvolvimento de neg\u00f3cios em grandes empresas, como: Ambev, Coca-Cola, Gunnebo e Inwave. Consultor especialista em varejo e inova\u00e7\u00e3o, editor do portal varejoemdia.com, editor e co-host do podcast PDV &#8211; Por Dentro do Varejo, colunista do portal New Trade, retail thinker da Varejo180 e colaborador frequente da Super Varejo e do blog Preven\u00e7\u00e3o de Perdas. Curador e coordenador t\u00e9cnico de miss\u00f5es internacionais para a NRF &#8211; Retail\u2019s Big Show, Euroshop e Summer Fancy Food. Engenheiro Eletr\u00f4nico- USP, Mestre em Gest\u00e3o da Inova\u00e7\u00e3o-UFSCar. Experiente na constru\u00e7\u00e3o de equipes comerciais e implanta\u00e7\u00e3o de novos produtos\/tecnologias: RFID, IoT, EAS, Video Analytics, Apps.<\/p>\n\n\n\n<p><strong>APOIO<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"471\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/INWAVE-marca-principal-cores--1024x471.png\" alt=\"\" class=\"wp-image-7882\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/INWAVE-marca-principal-cores--1024x471.png 1024w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/INWAVE-marca-principal-cores--300x138.png 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/INWAVE-marca-principal-cores--768x353.png 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/INWAVE-marca-principal-cores--1536x706.png 1536w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/INWAVE-marca-principal-cores--2048x942.png 2048w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/INWAVE-marca-principal-cores--913x420.png 913w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/INWAVE-marca-principal-cores--640x294.png 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/INWAVE-marca-principal-cores--681x313.png 681w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-4 kt-inner-tab_d4ae20-d8\"><div class=\"kt-tab-inner-content-inner\">\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>4 passos para aumentar a produtividade da sua equipe de vendas<\/strong><\/h2>\n\n\n\n<p class=\"has-text-align-center\"><em>\u201cAssuma definitivamente o controle do seu processo de vendas\u201d<\/em><\/p>\n\n\n\n<p><strong>T\u00d3PICOS<\/strong><\/p>\n\n\n\n<ul class=\"has-white-color has-vivid-red-background-color has-text-color has-background wp-block-list\"><li>Como planejar as prioridades de treinamento e desenvolvimento dos colaboradores na empresa;<\/li><li>A import\u00e2ncia da t\u00e9cnica adequada de treinamento para a reten\u00e7\u00e3o dos conhecimentos;<\/li><li>Como manter um fluxo de comunica\u00e7\u00e3o acess\u00edvel para o desenvolvimento;<\/li><li>Implementar um sistema de acompanhamento eficaz.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:24% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"606\" height=\"559\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/MIRANDA.jpg\" alt=\"\" class=\"wp-image-7797 size-full\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/MIRANDA.jpg 606w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/MIRANDA-300x277.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/MIRANDA-455x420.jpg 455w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-regular-font-size\"><strong>Marcello Miranda &#8211;<\/strong> Profissional com mais de 30 anos de mercado, atuando no segmento de bens de consumo em empresas multinacionais como Nestl\u00e9, P&amp;G e Grupo Mars, sempre na \u00e1rea comercial, desenvolveu l\u00edderes e equipes (ind\u00fastria e com\u00e9rcio) por todo o Pa\u00eds. Por 14 anos atuou como Diretor Administrativo na empresa Center Mega, rede de varejo de materiais para constru\u00e7\u00e3o, sendo respons\u00e1vel pela implanta\u00e7\u00e3o de novos conceitos de gest\u00e3o, treinamentos e o desenvolvimento dos colaboradores. Publicit\u00e1rio, Consultor e Palestrante da MM Treinamentos.<\/p>\n\n\n\n<p><strong>APOIO<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"435\" height=\"395\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/MM_LOGO.png\" alt=\"\" class=\"wp-image-7838\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/MM_LOGO.png 435w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/MM_LOGO-300x272.png 300w\" sizes=\"auto, (max-width: 435px) 100vw, 435px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-tab kt-tab-inner-content kt-inner-tab-5 kt-inner-tab_2ff771-8e\"><div class=\"kt-tab-inner-content-inner\">\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>Metaverso: Oportunidades e Desafios do Varejo Brasileiro<\/strong><\/h2>\n\n\n\n<p><strong>T\u00d3PICOS<\/strong><\/p>\n\n\n\n<ul class=\"has-white-color has-vivid-green-cyan-background-color has-text-color has-background wp-block-list\"><li>Metaverso &#8211; Por que agora?<\/li><li>O Metaverso como canal<\/li><li>Os 3 Pilares do Metaverso para o Varejo<\/li><li>Como planejar sua entrada no Metaverso<\/li><\/ul>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\" style=\"grid-template-columns:22% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"571\" height=\"651\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/CAIO_AVATAR.jpg\" alt=\"\" class=\"wp-image-7798 size-full\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/CAIO_AVATAR.jpg 571w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/CAIO_AVATAR-263x300.jpg 263w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/CAIO_AVATAR-368x420.jpg 368w\" sizes=\"auto, (max-width: 571px) 100vw, 571px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-regular-font-size\"><strong>Caio Jahara &#8211; <\/strong>empreendedor nato e cofundador \/ CEO da R2U, empresa de solu\u00e7\u00f5es em Realidade Aumentada para o varejo. Atualmente, tamb\u00e9m \u00e9 Chief of Growth Officer da Converge \u2013 BU da R2U \u2013 sendo a primeira solu\u00e7\u00e3o one-stop-shop para o varejo no metaverso da Am\u00e9rica Latina.<\/p>\n\n\n\n<p><strong>APOIO<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"592\" height=\"408\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/R2U_CONVERGE.png\" alt=\"\" class=\"wp-image-7839\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/R2U_CONVERGE.png 592w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/R2U_CONVERGE-300x207.png 300w\" sizes=\"auto, (max-width: 592px) 100vw, 592px\" \/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns_959ee4-5d{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns_959ee4-5d .kt-button{font-weight:normal;font-style:normal;}.kt-btns_959ee4-5d .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns_959ee4-5d .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns_959ee4-5d .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_959ee4-5d .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns_959ee4-5d .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns_959ee4-5d .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_959ee4-5d .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kt-btn-align-center kt-btn-tablet-align-inherit kt-btn-mobile-align-inherit kt-btns-wrap kt-btns_959ee4-5d\"><div class=\"kt-btn-wrap kt-btn-wrap-0\"><a class=\"kt-button button kt-btn-0-action kt-btn-size-standard kt-btn-style-basic kt-btn-svg-show-always kt-btn-has-text-true kt-btn-has-svg-false\" href=\"https:\/\/na.eventscloud.com\/ereg\/newreg.php?eventid=655324&amp;categoryid=4258367\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"kt-btn-inner-text\">CREDENCIAL FEICON<\/span><\/a><\/div><\/div>\n\n\n\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-cyan-bluish-gray-background-color has-background\"><strong>PASSAPORTE DE VACINA<\/strong><br>Conforme Decreto 60.488, de 27 de Agosto de 2021 e suas futuras atualiza\u00e7\u00f5es, ser\u00e1 obrigat\u00f3ria a apresenta\u00e7\u00e3o de comprovante vacinal de duas doses (ou uma no caso da Jansen)&nbsp;&nbsp;contra o COVID-19 para acesso aos eventos, por meio de comprovante f\u00edsico, ou pelas plataformas Vacivida, ConectaSUS e e-sa\u00fade.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_d60337-80 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_d60337-80 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_d60337-80\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Curadoria: Sincomavi Local: Estande E011 &#8211; \u00c1rea de Exposi\u00e7\u00f5es da Feicon 2022 &#8211; S\u00e3o Paulo Expo Datas: 29 e 31 de Mar\u00e7o Investimento: gratuito V\u00e1rias palestras est\u00e3o programadas para a \u00e1rea de exposi\u00e7\u00e3o da Feicon (Rua E011), nos dias 29 e 31, dentro do N\u00facleo de Conte\u00fado. N\u00e3o \u00e9 necess\u00e1rio inscri\u00e7\u00e3o pr\u00e9via para participar, o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7813,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[175],"tags":[181,684,382,335,887],"class_list":["post-7780","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agenda","tag-evento","tag-feicon","tag-gratuito","tag-nucleo-de-conteudo","tag-programacao"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/7780","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7780"}],"version-history":[{"count":48,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/7780\/revisions"}],"predecessor-version":[{"id":7931,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/7780\/revisions\/7931"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/media\/7813"}],"wp:attachment":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7780"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7780"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7780"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}