{"id":7687,"date":"2022-02-01T07:21:00","date_gmt":"2022-02-01T10:21:00","guid":{"rendered":"https:\/\/sincomavi.org.br\/?p=7687"},"modified":"2022-04-06T17:34:41","modified_gmt":"2022-04-06T20:34:41","slug":"16a-simposio-sincomavi-repensando-o-futuro-do-varejo-31-03-22","status":"publish","type":"post","link":"https:\/\/sincomavi.org.br\/?p=7687","title":{"rendered":"16\u00aa Simp\u00f3sio Sincomavi &#8220;Repensando o futuro do Varejo&#8221; | 31\/03\/22"},"content":{"rendered":"<style>.wp-block-kadence-spacer.kt-block-spacer-_5975be-4e .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_5975be-4e .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_5975be-4e\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-white-color has-vivid-red-background-color has-text-color has-background wp-block-heading\">SAVE THE DATE<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"825\" height=\"182\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/02\/LOGO-16-SIMPOSIO-SINCOMAVI.png\" alt=\"\" class=\"wp-image-7688\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/02\/LOGO-16-SIMPOSIO-SINCOMAVI.png 825w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/02\/LOGO-16-SIMPOSIO-SINCOMAVI-300x66.png 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/02\/LOGO-16-SIMPOSIO-SINCOMAVI-768x169.png 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/02\/LOGO-16-SIMPOSIO-SINCOMAVI-640x141.png 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/02\/LOGO-16-SIMPOSIO-SINCOMAVI-681x150.png 681w\" sizes=\"auto, (max-width: 825px) 100vw, 825px\" \/><\/figure>\n\n\n\n<p class=\"has-text-align-center has-regular-font-size\"><strong>31 de mar\u00e7o de 2022 \u2022 das 8h30 \u00e0s 12h30 \u2022 Gratuito \u2022 Sala 211 &#8211; Mezanino<\/strong> &#8211; <strong>S\u00e3o Paulo Expo<\/strong><\/p>\n\n\n\n<p>A 16\u00aa edi\u00e7\u00e3o do Simp\u00f3sio Sincomavi ter\u00e1 como principal objetivo repassar o quadro atual do setor, suas caracter\u00edsticas, defici\u00eancias e oportunidades. Tend\u00eancias, indicadores, log\u00edstica, clientes, gest\u00e3o e inova\u00e7\u00e3o s\u00e3o alguns dos temas que ser\u00e3o apresentados.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_004102-f4 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_004102-f4 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_004102-f4\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\">PROGRAMA\u00c7\u00c3O<\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Abertura<\/strong><br>Reinaldo Pedro Correa, presidente do Sincomavi e varejista<\/li><li><strong>A centricidade do consumidor<\/strong><br>Adriano S\u00e1, mediador e professor da Funda\u00e7\u00e3o Dom Cabral<\/li><li><strong>Indicadores e tend\u00eancias<\/strong><br>Jaime Vasconcellos, economista do Sincomavi e da FecomercioSP<\/li><li><strong>O varejo de constru\u00e7\u00e3o do S\u00e9culo XXI: do ponto de distribui\u00e7\u00e3o para o ponto de solu\u00e7\u00e3o<\/strong><br>Oleg\u00e1rio Ara\u00fajo, FGVcev &#8211; Centro de Excel\u00eancia em Varejo<\/li><li><strong>O futuro da loja f\u00edsica &#8211; o fortalecimento do ponto de venda e suas transforma\u00e7\u00f5es<\/strong><br>Renato S\u00e1, CEO da Aliar Group (Tintas MC &#8211; Distribuidora Premium)<\/li><li><strong>Debate &#8211; Perguntas e Respostas<\/strong><\/li><li><strong>Encerramento<\/strong><\/li><\/ul>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_0a0bc2-bc .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_0a0bc2-bc .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_0a0bc2-bc\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Conte\u00fado<\/h2>\n\n\n<style>.kt-accordion-id_0d6da2-7d .kt-accordion-inner-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:10px;}.kt-accordion-id_0d6da2-7d .kt-accordion-panel-inner{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;background:#ffffff;padding-top:var(--global-kb-spacing-sm, 1.5rem);padding-right:var(--global-kb-spacing-sm, 1.5rem);padding-bottom:var(--global-kb-spacing-sm, 1.5rem);padding-left:var(--global-kb-spacing-sm, 1.5rem);}.kt-accordion-id_0d6da2-7d > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header{border-top-color:#555555;border-right-color:#555555;border-bottom-color:#555555;border-left-color:#555555;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;background:#f2f2f2;font-size:18px;line-height:24px;color:#555555;padding-top:14px;padding-right:16px;padding-bottom:14px;padding-left:16px;}.kt-accordion-id_0d6da2-7d:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_0d6da2-7d:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap .kt-blocks-accordion-icon-trigger:before{background:#555555;}.kt-accordion-id_0d6da2-7d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger{background:#555555;}.kt-accordion-id_0d6da2-7d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_0d6da2-7d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-icon-trigger:before{background:#f2f2f2;}.kt-accordion-id_0d6da2-7d > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header:hover, \n\t\t\t\tbody:not(.hide-focus-outline) .kt-accordion-id_0d6da2-7d .kt-blocks-accordion-header:focus-visible{color:#444444;background:#eeeeee;border-top-color:#eeeeee;border-right-color:#eeeeee;border-bottom-color:#eeeeee;border-left-color:#eeeeee;}.kt-accordion-id_0d6da2-7d:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_0d6da2-7d:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id_0d6da2-7d:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion--visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id_0d6da2-7d:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle ) .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#444444;}.kt-accordion-id_0d6da2-7d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger, body:not(.hide-focus-outline) .kt-accordion-id_0d6da2-7d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger{background:#444444;}.kt-accordion-id_0d6da2-7d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_0d6da2-7d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:hover .kt-blocks-accordion-icon-trigger:before, body:not(.hide-focus-outline) .kt-accordion-id_0d6da2-7d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:after, body:not(.hide-focus-outline) .kt-accordion-id_0d6da2-7d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible .kt-blocks-accordion-icon-trigger:before{background:#eeeeee;}.kt-accordion-id_0d6da2-7d .kt-accordion-header-wrap .kt-blocks-accordion-header:focus-visible,\n\t\t\t\t.kt-accordion-id_0d6da2-7d > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active{color:#ffffff;background:#f3690e;border-top-color:#f3690e;border-right-color:#f3690e;border-bottom-color:#f3690e;border-left-color:#f3690e;}.kt-accordion-id_0d6da2-7d:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_0d6da2-7d:not( .kt-accodion-icon-style-basiccircle ):not( .kt-accodion-icon-style-xclosecircle ):not( .kt-accodion-icon-style-arrowcircle )  > .kt-accordion-inner-wrap > .wp-block-kadence-pane > .kt-accordion-header-wrap > .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#ffffff;}.kt-accordion-id_0d6da2-7d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger{background:#ffffff;}.kt-accordion-id_0d6da2-7d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:after, .kt-accordion-id_0d6da2-7d:not( .kt-accodion-icon-style-basic ):not( .kt-accodion-icon-style-xclose ):not( .kt-accodion-icon-style-arrow ) .kt-blocks-accordion-header.kt-accordion-panel-active .kt-blocks-accordion-icon-trigger:before{background:#f3690e;}@media all and (max-width: 767px){.kt-accordion-id_0d6da2-7d .kt-accordion-inner-wrap{display:block;}.kt-accordion-id_0d6da2-7d .kt-accordion-inner-wrap .kt-accordion-pane:not(:first-child){margin-top:10px;}}<\/style>\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_0d6da2-7d kt-accordion-has-5-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basic kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane_23c997-57\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"> <strong>Painel &#8220;A centricidade do consumidor&#8221;<\/strong> <\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p> O dilema entre o que ele quer e o que vendemos. <\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"782\" height=\"563\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/02\/ADRIANOSA.jpg\" alt=\"\" class=\"wp-image-7729 size-full\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/02\/ADRIANOSA.jpg 782w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/02\/ADRIANOSA-300x216.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/02\/ADRIANOSA-768x553.jpg 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/02\/ADRIANOSA-583x420.jpg 583w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/02\/ADRIANOSA-640x461.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/02\/ADRIANOSA-681x490.jpg 681w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p> <strong>Adriano Costa S\u00e1&nbsp;<\/strong>&#8211;&nbsp;Publicit\u00e1rio, cursa doutorado em&nbsp;<em>Marketing<\/em>&nbsp;na ESPM\/SP, onde fez mestrado em Inova\u00e7\u00e3o e&nbsp;<em>Marketing.&nbsp;<\/em>\u00c9 p\u00f3s-graduado com MBA em Administra\u00e7\u00e3o pelo Insper\/SP; especialista em Gest\u00e3o Estrat\u00e9gica de Marcas pela FIA \u2013 Funda\u00e7\u00e3o Instituto de Administra\u00e7\u00e3o\/SP; e certificado em&nbsp;<em>Marketing<\/em>&nbsp;pela University of Pennsylvania &#8211; The Wharton School. Autor de diversos artigos e co-autor do livro Manual de Varejo no Brasil, Editora Saint Paul. Atua como professor e palestrante sobre marcas,&nbsp;<em>marketing<\/em>&nbsp;e comportamento do consumo e varejo, gest\u00e3o, estrat\u00e9gia, inova\u00e7\u00e3o, digital, tend\u00eancias e desafios em cursos de MBA, p\u00f3s-gradua\u00e7\u00e3o e&nbsp;<em>in company<\/em>&nbsp;na FDC \u2013 Funda\u00e7\u00e3o Dom Cabral, Esalq\/USP, FIA, Saint Paul&nbsp;<em>Business<\/em>&nbsp;<em>School<\/em>, HSM, Universidade Cat\u00f3lica de Petr\u00f3polis e outras institui\u00e7\u00f5es de ensino. S\u00f3cio-diretor na consultoria A\/S Conectando Resultados. <\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_ee0b0c-5d\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"> <strong>Painel <\/strong>&#8220;<strong>Indicadores e tend\u00eancias<\/strong>&#8221; <\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>  <p><em>\u201cComo ser\u00e1 o reequil\u00edbrio do setor no p\u00f3s-pandemia, pela \u00f3tica econ\u00f4mica\u201d<\/em><\/p><\/p>\n\n\n\n<p> <li> Trajet\u00f3ria do com\u00e9rcio de materiais de constru\u00e7\u00e3o com a pandemia;<\/li><\/p>\n\n\n\n<p><li>Indicadores de desempenho setorial;<\/li><\/p>\n\n\n\n<p><li>An\u00e1lise sobre o consumo das fam\u00edlias;<\/li><\/p>\n\n\n\n<p><li>Riscos e oportunidades ao setor: Expectativas 2022. <\/li><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"223\" height=\"301\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/02\/JAIMEVASCONCELLOS.jpg\" alt=\"\" class=\"wp-image-7732 size-full\"\/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-regular-font-size\"> <strong>Jaime Vasconcellos<\/strong> &#8211; Economista do Sincomavi. Formado pela UNESP (Universidade Estadual Paulista), possui atua\u00e7\u00e3o por mais de 10 anos em an\u00e1lises macroecon\u00f4micas, setoriais, em economia regional e junto \u00e0s representa\u00e7\u00f5es sindicais empresariais. S\u00f3cio da Eagles Consultoria Econ\u00f4mica e atualmente \u00e9 economista do Sincomavi e da FecomercioSP, onde atuou como gestor da equipe econ\u00f4mica. <\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-4 kt-pane_ee0b23-98\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Painel <\/strong>&#8220;<strong>O varejo de constru\u00e7\u00e3o do s\u00e9culo XXI: do\u00a0 ponto de distribui\u00e7\u00e3o ao ponto de solu\u00e7\u00e3o<\/strong>&#8220;<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>O varejo faz as coisas do mesmo jeito h\u00e1 aproximadamente 70 anos. Neste per\u00edodo, a sociedade se transformou, mas o varejo teve poucas mudan\u00e7as. &nbsp;A pandemia foi um importante agente de transforma\u00e7\u00e3o do varejo e contribuiu para ressignificar a casa.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Sua empresa tem um prop\u00f3sito?<\/li><li>Mas, quem \u00e9 o seu cliente? E quem ser\u00e1 o seu cliente?<\/li><li>O que fazer para ser relevante para ele?<\/li><li>Sua empresa \u00e9 um distribuidor, uma empresa de servi\u00e7o ou ponto de experi\u00eancia? Ou \u00e9 tudo isso?<\/li><li>Afinal, o que \u00e9 experi\u00eancia do cliente? Qual \u00e9 a experi\u00eancia do seu funcion\u00e1rio?<\/li><\/ul>\n\n\n\n<p>S\u00e3o muitas as mudan\u00e7as e se voc\u00ea quer que a sua empresa continue relevante para os clientes ter\u00e1 que fazer coisas novas&#8230; Comece j\u00e1, antes que seja tarde!<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"375\" height=\"415\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/02\/OLEGARIO.jpg\" alt=\"\" class=\"wp-image-7733 size-full\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/02\/OLEGARIO.jpg 375w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/02\/OLEGARIO-271x300.jpg 271w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-regular-font-size\"><strong>Oleg\u00e1rio Ara\u00fajo<\/strong> &#8211; Pesquisador e professor do FGVcev da FGV EAESP, especialista em varejo. Cofundador da ag\u00eancia Intelig\u00eancia360, especializada em intelig\u00eancia empresarial. Conselheiro consultivo da Pricefy e Local.e. Embaixador do instituto Mulheres do Varejo &#8211; IMDV. Colunista na Guia da Farm\u00e1cia, SuperHiper e SuperVarejo. Formado em Administra\u00e7\u00e3o de empresas pela PUC-SP, tem MBA em Gest\u00e3o de Empresas pela FIA-USP, com extens\u00e3o em varejo pela Youngstown State University e mestrado em Administra\u00e7\u00e3o de Empresas pela FGV EAESP na linha de Estrat\u00e9gias de Marketing. Sua trajet\u00f3ria profissional inclui a revista Supermercado Moderno, Associa\u00e7\u00e3o Brasileira de Supermercados (ABRAS), Vantine &amp; Associados, Indicator\/Gfk e Nielsen, onde foi Key Account Manager, gerente de contas nacionais e diretor de atendimento ao varejo e atacado. Foi membro do Jury do Sial D\u2019or, representando o Brasil e a revista SuperHiper na avalia\u00e7\u00e3o de tend\u00eancias e produtos mais inovadores junto com <em>especialistas de varejo de 31 pa\u00edses<\/em>.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane_30b6b7-6d\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Painel <\/strong>&#8220;<strong>O Futuro da loja f\u00edsica: fortalecimento e transforma\u00e7\u00f5es<\/strong>&#8220;<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>A loja f\u00edsica t\u00e1 ON !<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Pra pensar no futuro precisamos entender quem consome;<\/li><li>Gera\u00e7\u00e3o Z e Alpha;<\/li><li>Mudan\u00e7as p\u00f3s COVID &#8211; impactos;<\/li><li>explos\u00e3o do varejo (pesquisas).<\/li><\/ul>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile is-vertically-aligned-top\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"678\" height=\"516\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/02\/RENATOSA.jpg\" alt=\"\" class=\"wp-image-7734 size-full\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/02\/RENATOSA.jpg 678w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/02\/RENATOSA-300x228.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/02\/RENATOSA-552x420.jpg 552w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/02\/RENATOSA-80x60.jpg 80w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/02\/RENATOSA-100x75.jpg 100w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/02\/RENATOSA-640x487.jpg 640w\" sizes=\"auto, (max-width: 678px) 100vw, 678px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-regular-font-size\"> <strong>Renato S\u00e1 <\/strong>&#8211; Formado em Marketing pela Universidade Paulista, e um apaixonado por Marketing e Varejo, Renato S\u00e1 \u00e9 s\u00f3cio e CEO do Grupo Aliar, holding que atualmente \u00e9 uma das maiores refer\u00eancias em varejo e distribui\u00e7\u00e3o, com atua\u00e7\u00e3o no Brasil e Am\u00e9rica Latina (Tintas MC, Tintas MC Franchising, Distribuidora Premium, MC Export, entre outras). <\/p>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_fac583-4c .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_fac583-4c .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_fac583-4c\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Apoio<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"726\" height=\"108\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/02\/APOIO.jpg\" alt=\"\" class=\"wp-image-7735\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/02\/APOIO.jpg 726w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/02\/APOIO-300x45.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/02\/APOIO-640x95.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/02\/APOIO-681x101.jpg 681w\" sizes=\"auto, (max-width: 726px) 100vw, 726px\" \/><\/figure>\n\n\n\n<p class=\"has-vivid-red-color has-text-color\"><strong>EVENTO OFICIAL<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/02\/logo-FEICON_01-positivo-1024x466.jpg\" alt=\"\" class=\"wp-image-7690\" width=\"215\" height=\"83\"\/><\/figure>\n\n\n\n<div style=\"height:22px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"has-text-align-center has-luminous-vivid-orange-color has-text-color wp-block-heading\"><strong>Garanta a sua vaga na 16\u00aa edi\u00e7\u00e3o do Simp\u00f3sio Sincomavi no link abaixo<\/strong><\/h2>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns_53abdc-3c{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns_53abdc-3c .kt-button{font-weight:normal;font-style:normal;}.kt-btns_53abdc-3c .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns_53abdc-3c .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns_53abdc-3c .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_53abdc-3c .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns_53abdc-3c .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns_53abdc-3c .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns_53abdc-3c .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kt-btn-align-center kt-btn-tablet-align-inherit kt-btn-mobile-align-inherit kt-btns-wrap kt-btns_53abdc-3c\"><div class=\"kt-btn-wrap kt-btn-wrap-0\"><a class=\"kt-button button kt-btn-0-action kt-btn-size-standard kt-btn-style-basic kt-btn-svg-show-always kt-btn-has-text-true kt-btn-has-svg-false\" href=\"https:\/\/www.sympla.com.br\/xvi-simposio-sincomavi-repensando-o-futuro-do-varejo__1495669\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"kt-btn-inner-text\">INSCRI\u00c7\u00c3O GRATUITA<\/span><\/a><\/div><\/div>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-white-color has-luminous-vivid-orange-background-color has-text-color has-background\" style=\"font-size:20px\">Aten\u00e7\u00e3o: para ter acesso ao evento \u00e9 necess\u00e1rio realizar o credenciamento da Feicon. <br>Caso n\u00e3o tenha feito ainda sua credencial, <a href=\"https:\/\/na.eventscloud.com\/ereg\/newreg.php?eventid=655324&amp;categoryid=4269922&amp;subcategoryid=4269925\" target=\"_blank\" rel=\"noreferrer noopener\"><em>clique aqui<\/em><\/a>.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_7b586e-c0 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_7b586e-c0 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_7b586e-c0\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Passaporte de Vacina<\/h2>\n\n\n\n<p>Conforme Decreto 60.488, de 27 de Agosto de 2021 e suas futuras atualiza\u00e7\u00f5es, ser\u00e1 obrigat\u00f3ria a apresenta\u00e7\u00e3o de comprovante vacinal de duas doses (ou uma no caso da Jansen)&nbsp;&nbsp;contra o COVID-19 para acesso ao evento, atrav\u00e9s de comprovante f\u00edsico, ou pelas plataformas Vacivida, ConectaSUS e e-sa\u00fade.<\/p>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_91f61d-44 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_91f61d-44 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_91f61d-44\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\"><hr class=\"kt-divider\"\/><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>SAVE THE DATE 31 de mar\u00e7o de 2022 \u2022 das 8h30 \u00e0s 12h30 \u2022 Gratuito \u2022 Sala 211 &#8211; Mezanino &#8211; S\u00e3o Paulo Expo A 16\u00aa edi\u00e7\u00e3o do Simp\u00f3sio Sincomavi ter\u00e1 como principal objetivo repassar o quadro atual do setor, suas caracter\u00edsticas, defici\u00eancias e oportunidades. Tend\u00eancias, indicadores, log\u00edstica, clientes, gest\u00e3o e inova\u00e7\u00e3o s\u00e3o alguns dos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7691,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[175],"tags":[181,684,382,259],"class_list":["post-7687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agenda","tag-evento","tag-feicon","tag-gratuito","tag-simposio-sincomavi"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/7687","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7687"}],"version-history":[{"count":26,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/7687\/revisions"}],"predecessor-version":[{"id":7930,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/7687\/revisions\/7930"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/media\/7691"}],"wp:attachment":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7687"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7687"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7687"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}