{"id":6676,"date":"2021-07-20T14:21:27","date_gmt":"2021-07-20T17:21:27","guid":{"rendered":"https:\/\/sincomavi.org.br\/?p=6676"},"modified":"2021-07-20T14:21:28","modified_gmt":"2021-07-20T17:21:28","slug":"latino-americanos-novos-habitos-de-consumo","status":"publish","type":"post","link":"https:\/\/sincomavi.org.br\/?p=6676","title":{"rendered":"Latino-americanos: novos h\u00e1bitos de consumo"},"content":{"rendered":"<style>.wp-block-kadence-spacer.kt-block-spacer-_d64c09-55 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_d64c09-55 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_d64c09-55\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\" style=\"height:60px\"><hr class=\"kt-divider\" style=\"border-top-color:#eee;border-top-width:1px;width:80%;border-top-style:solid\"\/><\/div><\/div>\n\n\n\n<p>Estudo realizado pela Kantar busca elucidar as mudan\u00e7as que ocorreram nos h\u00e1bitos de consumidores do mundo, inclusive da Am\u00e9rica Latina. O Bar\u00f4metro Covid-19, nome do trabalho, revela que os brasileiros passaram a dar maior import\u00e2ncia para higiene (36%) e aumentaram suas compras online (30%) em compara\u00e7\u00e3o ao per\u00edodo antes da pandemia.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"589\" height=\"188\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2021\/07\/kantar_barometro.jpg\" alt=\"\" class=\"wp-image-6679\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2021\/07\/kantar_barometro.jpg 589w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2021\/07\/kantar_barometro-300x96.jpg 300w\" sizes=\"auto, (max-width: 589px) 100vw, 589px\" \/><figcaption>Fonte: Bar\u00f4metro COVID-19. Kantar<\/figcaption><\/figure>\n\n\n\n<p>O Bar\u00f4metro tamb\u00e9m verificou que os latino-americanos passaram a trabalhar mais de suas resid\u00eancias (home office) e se mant\u00eam mais conectados do que a m\u00e9dia mundial, com destaque para o Brasil com a cita\u00e7\u00e3o de aumento no uso de meios digitais (24%). Em rela\u00e7\u00e3o ao home office, os brasileiros ficaram na segunda posi\u00e7\u00e3o, perdendo apenas para os colombianos.<\/p>\n\n\n\n<p>Para Luciana Piedemonte, diretora de Brand &amp; Commerce da divis\u00e3o Insights da Kantar, o isolamento social mundou a forma de comprar na Am\u00e9rica Latina. \u201cEntre os pa\u00edses da regi\u00e3o, a Argentina era o pa\u00eds que tinha o canal de compras online mais desenvolvido antes da pandemia. J\u00e1\u00a0Brasil e M\u00e9xico eram os que apresentavam menor penetra\u00e7\u00e3o desse canal. A pandemia serviu como um catalisador para o e-commerce no Brasil\u201d.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"597\" height=\"220\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2021\/07\/kantar_barometro2.jpg\" alt=\"\" class=\"wp-image-6678\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2021\/07\/kantar_barometro2.jpg 597w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2021\/07\/kantar_barometro2-300x111.jpg 300w\" sizes=\"auto, (max-width: 597px) 100vw, 597px\" \/><figcaption>Fonte: Bar\u00f4metro COVID-19. Kantar<\/figcaption><\/figure>\n\n\n<style>.wp-block-kadence-spacer.kt-block-spacer-_e107b1-d0 .kt-block-spacer{height:60px;}.wp-block-kadence-spacer.kt-block-spacer-_e107b1-d0 .kt-divider{border-top-width:1px;height:1px;border-top-color:#eee;width:80%;border-top-style:solid;}<\/style>\n<div class=\"wp-block-kadence-spacer aligncenter kt-block-spacer-_e107b1-d0\"><div class=\"kt-block-spacer kt-block-spacer-halign-center\" style=\"height:60px\"><hr class=\"kt-divider\" style=\"border-top-color:#eee;border-top-width:1px;width:80%;border-top-style:solid\"\/><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Estudo realizado pela Kantar busca elucidar as mudan\u00e7as que ocorreram nos h\u00e1bitos de consumidores do mundo, inclusive da Am\u00e9rica Latina. O Bar\u00f4metro Covid-19, nome do trabalho, revela que os brasileiros passaram a dar maior import\u00e2ncia para higiene (36%) e aumentaram suas compras online (30%) em compara\u00e7\u00e3o ao per\u00edodo antes da pandemia. O Bar\u00f4metro tamb\u00e9m verificou [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6680,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[153],"tags":[225,349,397,163,620,160],"class_list":["post-6676","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-consumo","tag-coronavirus","tag-covid-19","tag-estudo","tag-levantamento","tag-pesquisa"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/6676","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6676"}],"version-history":[{"count":1,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/6676\/revisions"}],"predecessor-version":[{"id":6681,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/6676\/revisions\/6681"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/media\/6680"}],"wp:attachment":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6676"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=6676"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=6676"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}