{"id":17016,"date":"2026-08-28T08:58:30","date_gmt":"2026-08-28T11:58:30","guid":{"rendered":"https:\/\/sincomavi.org.br\/?p=17016"},"modified":"2026-08-28T08:58:30","modified_gmt":"2026-08-28T11:58:30","slug":"webinario-preco-margem-e-competitividade-na-reforma-tributaria-23-09-2026","status":"publish","type":"post","link":"https:\/\/sincomavi.org.br\/?p=17016","title":{"rendered":"Webin\u00e1rio &#8220;Pre\u00e7o, Margem e Competitividade na Reforma Tribut\u00e1ria&#8221; | 23\/09\/2026"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Data:<\/strong>\u00a023\/09\/2026<br><strong>Hor\u00e1rio:<\/strong>\u00a009h00 \u00e0s 10h30<br><strong>Palestrantes:<\/strong>\u00a0Leandro de Oliveira\u00a0e Eric Hasiler<br><strong>Evento Online:<\/strong>\u00a0Microsoft Teams<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><em>Como as novas regras impactam a forma\u00e7\u00e3o de pre\u00e7os, a negocia\u00e7\u00e3o com fornecedores e a rentabilidade.<\/em><\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conte\u00fado<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Como ser\u00e1 a l\u00f3gica da precifica\u00e7\u00e3o.<\/li>\n\n\n\n<li>Como avaliar fornecedores considerando os cr\u00e9ditos tribut\u00e1rios.<\/li>\n\n\n\n<li>Como proteger margens e aumentar a competitividade.<\/li>\n\n\n\n<li>Como integrar Compras, Comercial, Fiscal e Financeiro nas decis\u00f5es estrat\u00e9gicas.<\/li>\n\n\n\n<li>Quais ferramentas e indicadores podem apoiar a nova realidade tribut\u00e1ria.<\/li>\n\n\n\n<li>Casos pr\u00e1ticos e exemplos aplicados ao varejo.<\/li>\n<\/ul>\n\n\n<style>.kb-image17016_00b44b-9d.kb-image-is-ratio-size, .kb-image17016_00b44b-9d .kb-image-is-ratio-size{max-width:111px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image17016_00b44b-9d.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image17016_00b44b-9d .kb-image-is-ratio-size{align-self:unset;}.kb-image17016_00b44b-9d figure{max-width:111px;}.kb-image17016_00b44b-9d .image-is-svg, .kb-image17016_00b44b-9d .image-is-svg img{width:100%;}.kb-image17016_00b44b-9d .kb-image-has-overlay:after{opacity:0.3;}.kb-image17016_00b44b-9d img.kb-img, .kb-image17016_00b44b-9d .kb-img img{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}<\/style>\n<div class=\"wp-block-kadence-image kb-image17016_00b44b-9d\"><figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"259\" height=\"285\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/08\/foto-Leandro.jpg\" alt=\"\" class=\"kb-img wp-image-17018\"\/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Leandro de Oliveira<\/strong>&nbsp;\u2013 Palestrante, professor, mentor e consultor, autor do livro&nbsp;<em>Gest\u00e3o de Pricing<\/em>. Especialista em precifica\u00e7\u00e3o, rentabilidade e estrat\u00e9gia comercial, com mais de 25 anos de experi\u00eancia em grandes redes varejistas, como Carrefour, GPA, Assa\u00ed e Rold\u00e3o. Possui ampla atua\u00e7\u00e3o no setor de materiais de constru\u00e7\u00e3o e \u00e9 palestrante em eventos do SINCOMAVI desde 2017. \u00c9 p\u00f3s-graduado e MBA em Marketing, Gest\u00e3o de Neg\u00f3cios e Varejo, al\u00e9m de especialista em Pricing e Geomarketing.<\/p>\n\n\n<style>.kb-image17016_bc2519-25.kb-image-is-ratio-size, .kb-image17016_bc2519-25 .kb-image-is-ratio-size{max-width:96px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image17016_bc2519-25.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image17016_bc2519-25 .kb-image-is-ratio-size{align-self:unset;}.kb-image17016_bc2519-25 figure{max-width:96px;}.kb-image17016_bc2519-25 .image-is-svg, .kb-image17016_bc2519-25 .image-is-svg img{width:100%;}.kb-image17016_bc2519-25 .kb-image-has-overlay:after{opacity:0.3;}.kb-image17016_bc2519-25 img.kb-img, .kb-image17016_bc2519-25 .kb-img img{box-shadow:0px 0px 14px 0px rgba(0, 0, 0, 0.2);}<\/style>\n<div class=\"wp-block-kadence-image kb-image17016_bc2519-25\"><figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"333\" height=\"483\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/08\/foto-Eric-e1787917770909.jpg\" class=\"kb-img wp-image-17019\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/08\/foto-Eric-e1787917770909.jpg 333w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/08\/foto-Eric-e1787917770909-207x300.jpg 207w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/08\/foto-Eric-e1787917770909-290x420.jpg 290w\" sizes=\"auto, (max-width: 333px) 100vw, 333px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Eric Hasiler<\/strong>: Contador e especialista tribut\u00e1rio, forte atua\u00e7\u00e3o na \u00e1rea financeira, com \u00eanfase em planejamento, controle e an\u00e1lise de resultados. P\u00f3s-graduado em Administra\u00e7\u00e3o Executiva; MBA em gest\u00e3o de pessoas, Lideran\u00e7a e forma\u00e7\u00e3o em Alta Performance Comportamental. S\u00f3cio\u00a0da\u00a0E2 Educa\u00e7\u00e3o e Alta Performance \u2013 treinamento\/desenvolvimento profissional e gerencial.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-fe48e5de wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.sympla.com.br\/evento-online\/preco-margem-e-competitividade-na-reforma-tributaria\/3557220\">INSCREVA-SE<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Realiza\u00e7\u00e3o<\/strong><\/h2>\n\n\n<style>.kb-image17016_43ed92-57 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image17016_43ed92-57 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"272\" height=\"90\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/08\/LOGOSINCOMAVI_.png\" alt=\"\" class=\"kb-img wp-image-157\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Apoio<\/strong><\/h2>\n\n\n<style>.kb-image17016_32cc1c-f2.kb-image-is-ratio-size, .kb-image17016_32cc1c-f2 .kb-image-is-ratio-size{max-width:274px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image17016_32cc1c-f2.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image17016_32cc1c-f2 .kb-image-is-ratio-size{align-self:unset;}.kb-image17016_32cc1c-f2{max-width:274px;}.image-is-svg.kb-image17016_32cc1c-f2{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image17016_32cc1c-f2 img{width:100%;}.kb-image17016_32cc1c-f2 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image17016_32cc1c-f2 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"566\" height=\"146\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/08\/Logo-Pricing_Leandro.jpg\" alt=\"\" class=\"kb-img wp-image-17020\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/08\/Logo-Pricing_Leandro.jpg 566w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/08\/Logo-Pricing_Leandro-300x77.jpg 300w\" sizes=\"auto, (max-width: 566px) 100vw, 566px\" \/><\/figure>\n\n\n<style>.kb-image17016_ddcf98-57.kb-image-is-ratio-size, .kb-image17016_ddcf98-57 .kb-image-is-ratio-size{max-width:149px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image17016_ddcf98-57.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image17016_ddcf98-57 .kb-image-is-ratio-size{align-self:unset;}.kb-image17016_ddcf98-57{max-width:149px;}.image-is-svg.kb-image17016_ddcf98-57{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image17016_ddcf98-57 img{width:100%;}.kb-image17016_ddcf98-57 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image17016_ddcf98-57 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"249\" height=\"255\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/08\/logo-E2.jpg\" alt=\"\" class=\"kb-img wp-image-17021\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>ATEN\u00c7\u00c3O<\/strong>:<br>Gratuito somente para empresas contribuintes do Sincomavi e parceiros, n\u00e3o contribuinte ser\u00e1 cobrado o valor de R$ 350,00, por inscri\u00e7\u00e3o.<br>Ap\u00f3s aprovada a sua inscri\u00e7\u00e3o, receber\u00e1 por email, o link da sala de aula para o dia do evento.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Data:\u00a023\/09\/2026Hor\u00e1rio:\u00a009h00 \u00e0s 10h30Palestrantes:\u00a0Leandro de Oliveira\u00a0e Eric HasilerEvento Online:\u00a0Microsoft Teams Como as novas regras impactam a forma\u00e7\u00e3o de pre\u00e7os, a negocia\u00e7\u00e3o com fornecedores e a rentabilidade. Conte\u00fado Leandro de Oliveira&nbsp;\u2013 Palestrante, professor, mentor e consultor, autor do livro&nbsp;Gest\u00e3o de Pricing. Especialista em precifica\u00e7\u00e3o, rentabilidade e estrat\u00e9gia comercial, com mais de 25 anos de experi\u00eancia em grandes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":17024,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[175],"tags":[199,181,177,1709,284,178,200,343,459],"class_list":["post-17016","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agenda","tag-comercio","tag-evento","tag-palestra","tag-precificacao","tag-reforma-tributaria","tag-treinamento","tag-varejo","tag-webinar","tag-webinario"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/17016","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=17016"}],"version-history":[{"count":2,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/17016\/revisions"}],"predecessor-version":[{"id":17023,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/17016\/revisions\/17023"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/media\/17024"}],"wp:attachment":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=17016"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=17016"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=17016"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}