{"id":16982,"date":"2026-08-25T09:00:25","date_gmt":"2026-08-25T12:00:25","guid":{"rendered":"https:\/\/sincomavi.org.br\/?p=16982"},"modified":"2026-08-25T09:00:25","modified_gmt":"2026-08-25T12:00:25","slug":"caio-camargo-lanca-livro-sobre-desafios-e-transformacao-do-varejo","status":"publish","type":"post","link":"https:\/\/sincomavi.org.br\/?p=16982","title":{"rendered":"Caio Camargo lan\u00e7a livro sobre desafios e transforma\u00e7\u00e3o do varejo"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2026-08-25T11:47:34.592Z\">25 de agosto de 2026<\/time><\/div>\n\n\n<p class=\"wp-block-paragraph\">O especialista em inova\u00e7\u00e3o no varejo Caio Camargo lan\u00e7a, no dia 31 de agosto, \u00e0s 18h30, o livro \u201cA Rua do Empreendedor\u201d. O evento ser\u00e1 realizado na Galeria Magalu, na Avenida Paulista, em S\u00e3o Paulo. A obra, publicada pela Literare Books International, utiliza uma narrativa de fic\u00e7\u00e3o para abordar mudan\u00e7as no com\u00e9rcio e os desafios enfrentados pelos empreendedores.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A hist\u00f3ria se passa em Vendanova, cidade fict\u00edcia onde o com\u00e9rcio tradicional enfrenta os impactos do avan\u00e7o dos shoppings e das compras digitais. Nesse cen\u00e1rio, a Rua do Empreendedor come\u00e7a a conviver com vitrines silenciosas e lojas fechadas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0s v\u00e9speras do festival da cidade, um consultor chega ao local com a miss\u00e3o de auxiliar os lojistas a identificar possibilidades para seus neg\u00f3cios. Ao longo da narrativa, diferentes perfis de empreendedores apresentam dilemas, erros, acertos e desafios relacionados \u00e0 atividade varejista.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O livro aborda temas como inova\u00e7\u00e3o, relacionamento com o cliente, transforma\u00e7\u00e3o dos neg\u00f3cios e valoriza\u00e7\u00e3o das caracter\u00edsticas do com\u00e9rcio local. A proposta \u00e9 discutir a adapta\u00e7\u00e3o do varejo \u00e0s mudan\u00e7as de comportamento e \u00e0s novas formas de consumo por meio das situa\u00e7\u00f5es enfrentadas pelos personagens.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cA Rua do Empreendedor\u201d tem pref\u00e1cio de Luiza Helena Trajano e 184 p\u00e1ginas. O livro est\u00e1 em pr\u00e9-venda e ter\u00e1 lan\u00e7amento oficial durante o encontro na Galeria Magalu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Servi\u00e7o<\/h2>\n\n\n<style>.kb-image16982_25068f-b6.kb-image-is-ratio-size, .kb-image16982_25068f-b6 .kb-image-is-ratio-size{max-width:122px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image16982_25068f-b6.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image16982_25068f-b6 .kb-image-is-ratio-size{align-self:unset;}.kb-image16982_25068f-b6 figure{max-width:122px;}.kb-image16982_25068f-b6 .image-is-svg, .kb-image16982_25068f-b6 .image-is-svg img{width:100%;}.kb-image16982_25068f-b6 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image16982_25068f-b6\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"673\" height=\"1024\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/08\/CAPA-673x1024.jpg\" alt=\"\" class=\"kb-img wp-image-16983\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/08\/CAPA-673x1024.jpg 673w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/08\/CAPA-197x300.jpg 197w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/08\/CAPA-768x1168.jpg 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/08\/CAPA-276x420.jpg 276w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/08\/CAPA-640x974.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/08\/CAPA-681x1036.jpg 681w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/08\/CAPA.jpg 986w\" sizes=\"auto, (max-width: 673px) 100vw, 673px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u201cA Rua do Empreendedor\u201d<\/strong><br><strong>Autor: <\/strong>Caio Camargo, especialista em inova\u00e7\u00e3o no varejo<br><strong>Editora:<\/strong> Literare Books International<br><strong>P\u00e1ginas: <\/strong>184<br><strong>Pre\u00e7o:<\/strong> R$ 71,91<br><strong>Lan\u00e7amento: <\/strong>31 de agosto, \u00e0s 18h30<br><strong>Onde comprar: <\/strong><a href=\"https:\/\/www.amazon.com.br\/Rua-Empreendedor-tradicional-com%C3%A9rcio-digital\/dp\/8594556691\/ref=sr_1_1?s=books&amp;sr=1-1&amp;text=Caio+Camargo\" target=\"_blank\" rel=\"noreferrer noopener\">clique aqui<\/a><br><strong>Local:<\/strong> Galeria Magalu, Avenida Paulista, S\u00e3o Paulo<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O especialista em inova\u00e7\u00e3o no varejo Caio Camargo lan\u00e7a, no dia 31 de agosto, \u00e0s 18h30, o livro \u201cA Rua do Empreendedor\u201d. O evento ser\u00e1 realizado na Galeria Magalu, na Avenida Paulista, em S\u00e3o Paulo. A obra, publicada pela Literare Books International, utiliza uma narrativa de fic\u00e7\u00e3o para abordar mudan\u00e7as no com\u00e9rcio e os desafios [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16985,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[153],"tags":[199,1839,1329,200],"class_list":["post-16982","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-comercio","tag-lancamento","tag-livro","tag-varejo"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/16982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16982"}],"version-history":[{"count":1,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/16982\/revisions"}],"predecessor-version":[{"id":16984,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/16982\/revisions\/16984"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/media\/16985"}],"wp:attachment":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}