{"id":16197,"date":"2026-05-26T14:04:08","date_gmt":"2026-05-26T17:04:08","guid":{"rendered":"https:\/\/sincomavi.org.br\/?p=16197"},"modified":"2026-05-26T14:04:09","modified_gmt":"2026-05-26T17:04:09","slug":"escala-6x1-pode-reduzir-pib-e-pressionar-varejo","status":"publish","type":"post","link":"https:\/\/sincomavi.org.br\/?p=16197","title":{"rendered":"Escala 6&#215;1 pode reduzir PIB e pressionar varejo"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2026-05-26T14:04:08-03:00\">26 de maio de 2026<\/time><\/div>\n\n\n<p>O fim da escala 6&#215;1 pode provocar impactos relevantes no varejo brasileiro e gerar reflexos na economia do Pa\u00eds. Estudo desenvolvido pelo IBEVAR &#8211; Instituto Brasileiro de Executivos de Varejo &amp; Mercado de Consumo em parceria com a FIA Business School aponta que a mudan\u00e7a no modelo de jornada pode reduzir entre 0,25 e 0,32 ponto percentual do Produto Interno Bruto (PIB), dependendo da forma de implanta\u00e7\u00e3o e do avan\u00e7o tecnol\u00f3gico das empresas.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Impacto na gera\u00e7\u00e3o de riqueza \u2014 implanta\u00e7\u00e3o imediata<\/strong><\/p>\n\n\n<style>.kb-table-container16197_78595c-84{overflow-x:auto;}.kb-table-container .kb-table16197_78595c-84 th{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);text-align:center;}.kb-table-container .kb-table16197_78595c-84 td{padding-top:var(--global-kb-spacing-xxs, 0.5rem);padding-right:var(--global-kb-spacing-xxs, 0.5rem);padding-bottom:var(--global-kb-spacing-xxs, 0.5rem);padding-left:var(--global-kb-spacing-xxs, 0.5rem);text-align:left;}<\/style><div class=\"kb-table-container kb-table-container16197_78595c-84 wp-block-kadence-table\"><table class=\"kb-table kb-table16197_78595c-84\">\n<tr class=\"kb-table-row kb-table-row16197_69d746-8e\">\n<td class=\"kb-table-data kb-table-data16197_639c24-0b\">\n\n<p><strong>Segmento<\/strong><\/p>\n\n<\/16197_639c24-0b>\n\n<td class=\"kb-table-data kb-table-data16197_dabb5a-b8\">\n\n<p><strong><strong>Pequenas<\/strong><\/strong><\/p>\n\n<\/16197_dabb5a-b8>\n\n<td class=\"kb-table-data kb-table-data16197_141297-cb\">\n\n<p><strong>Grandes Redes<\/strong><\/p>\n\n<\/16197_141297-cb>\n\n<td class=\"kb-table-data kb-table-data16197_739858-c2\">\n\n<p><strong>% do PIB<\/strong><\/p>\n\n<\/16197_739858-c2>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row16197_bd2c65-61\">\n<td class=\"kb-table-data kb-table-data16197_2c5df0-90\">\n\n<p>Supermercados<\/p>\n\n<\/16197_2c5df0-90>\n\n<td class=\"kb-table-data kb-table-data16197_54459d-9b\">\n\n<p><strong>-5,9%<\/strong><\/p>\n\n<\/16197_54459d-9b>\n\n<td class=\"kb-table-data kb-table-data16197_40cb09-c6\">\n\n<p><strong>-5,0%<\/strong><\/p>\n\n<\/16197_40cb09-c6>\n\n<td class=\"kb-table-data kb-table-data16197_791607-70\">\n\n<p><strong>2,80%<\/strong><\/p>\n\n<\/16197_791607-70>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row16197_6e1dd9-d2\">\n<td class=\"kb-table-data kb-table-data16197_09fc1c-59\">\n\n<p>Tecidos, vestu\u00e1rio, cal\u00e7ados<\/p>\n\n<\/16197_09fc1c-59>\n\n<td class=\"kb-table-data kb-table-data16197_1263bf-16\">\n\n<p><strong>-6,1%<\/strong><\/p>\n\n<\/16197_1263bf-16>\n\n<td class=\"kb-table-data kb-table-data16197_f87e94-a5\">\n\n<p><strong>-5,0%<\/strong><\/p>\n\n<\/16197_f87e94-a5>\n\n<td class=\"kb-table-data kb-table-data16197_8dc8e9-fe\">\n\n<p><strong>0,60%<\/strong><\/p>\n\n<\/16197_8dc8e9-fe>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row16197_9c2919-28\">\n<td class=\"kb-table-data kb-table-data16197_1e8b2c-2e\">\n\n<p>Material de constru\u00e7\u00e3o<\/p>\n\n<\/16197_1e8b2c-2e>\n\n<td class=\"kb-table-data kb-table-data16197_2ffba5-e2\">\n\n<p><strong>-5,6%<\/strong><\/p>\n\n<\/16197_2ffba5-e2>\n\n<td class=\"kb-table-data kb-table-data16197_db4674-01\">\n\n<p><strong>-4,7%<\/strong><\/p>\n\n<\/16197_db4674-01>\n\n<td class=\"kb-table-data kb-table-data16197_368696-50\">\n\n<p><strong>0,60%<\/strong><\/p>\n\n<\/16197_368696-50>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row16197_e82779-28\">\n<td class=\"kb-table-data kb-table-data16197_f317d7-b3\">\n\n<p>Material de escrit\u00f3rio<\/p>\n\n<\/16197_f317d7-b3>\n\n<td class=\"kb-table-data kb-table-data16197_4a42ef-ed\">\n\n<p><strong>-5,5%<\/strong><\/p>\n\n<\/16197_4a42ef-ed>\n\n<td class=\"kb-table-data kb-table-data16197_5bae96-6e\">\n\n<p><strong>-4,6%<\/strong><\/p>\n\n<\/16197_5bae96-6e>\n\n<td class=\"kb-table-data kb-table-data16197_3dd4fc-4a\">\n\n<p><strong>0,20%<\/strong><\/p>\n\n<\/16197_3dd4fc-4a>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row16197_d2d5b2-d9\">\n<td class=\"kb-table-data kb-table-data16197_49557d-02\">\n\n<p>M\u00f3veis e eletrodom\u00e9sticos<\/p>\n\n<\/16197_49557d-02>\n\n<td class=\"kb-table-data kb-table-data16197_f69b64-5d\">\n\n<p><strong>-5,5%<\/strong><\/p>\n\n<\/16197_f69b64-5d>\n\n<td class=\"kb-table-data kb-table-data16197_6c1580-81\">\n\n<p><strong>-4,6%<\/strong><\/p>\n\n<\/16197_6c1580-81>\n\n<td class=\"kb-table-data kb-table-data16197_d39c9d-22\">\n\n<p><strong>0,60%<\/strong><\/p>\n\n<\/16197_d39c9d-22>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row16197_beece6-bc\">\n<td class=\"kb-table-data kb-table-data16197_91e9e6-86\">\n\n<p>Inform\u00e1tica e comunica\u00e7\u00e3o<\/p>\n\n<\/16197_91e9e6-86>\n\n<td class=\"kb-table-data kb-table-data16197_8f06b6-a5\">\n\n<p><strong>-5,3%<\/strong><\/p>\n\n<\/16197_8f06b6-a5>\n\n<td class=\"kb-table-data kb-table-data16197_d012e0-e4\">\n\n<p><strong>-4,4%<\/strong><\/p>\n\n<\/16197_d012e0-e4>\n\n<td class=\"kb-table-data kb-table-data16197_7fbb5a-47\">\n\n<p><strong>0,40%<\/strong><\/p>\n\n<\/16197_7fbb5a-47>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row16197_012d49-74\">\n<td class=\"kb-table-data kb-table-data16197_a2e5d2-cc\">\n\n<p>Autom\u00f3veis<\/p>\n\n<\/16197_a2e5d2-cc>\n\n<td class=\"kb-table-data kb-table-data16197_86389a-c9\">\n\n<p><strong>-5,0%<\/strong><\/p>\n\n<\/16197_86389a-c9>\n\n<td class=\"kb-table-data kb-table-data16197_98b882-94\">\n\n<p><strong>-4,1%<\/strong><\/p>\n\n<\/16197_98b882-94>\n\n<td class=\"kb-table-data kb-table-data16197_5a0f00-40\">\n\n<p><strong>1,00%<\/strong><\/p>\n\n<\/16197_5a0f00-40>\n<\/tr>\n\n<tr class=\"kb-table-row kb-table-row16197_78b7c1-f0\">\n<td class=\"kb-table-data kb-table-data16197_87df42-9d\">\n\n<p>Combust\u00edveis e lubrificantes<\/p>\n\n<\/16197_87df42-9d>\n\n<td class=\"kb-table-data kb-table-data16197_cd3d8d-23\">\n\n<p><strong>-4,6%<\/strong><\/p>\n\n<\/16197_cd3d8d-23>\n\n<td class=\"kb-table-data kb-table-data16197_df702b-d6\">\n\n<p><strong>-3,6%<\/strong><\/p>\n\n<\/16197_df702b-d6>\n\n<td class=\"kb-table-data kb-table-data16197_6e278c-ea\">\n\n<p><strong>0,80%<\/strong><\/p>\n\n<\/16197_6e278c-ea>\n<\/tr>\n<\/table><\/div>\n\n\n<p class=\"has-text-align-right\"><strong>Fonte: <em>Estudo &#8216;Impacto da Mudan\u00e7a da Escala 6 por 1 na Gera\u00e7\u00e3o de Riqueza pelo Varejo&#8217;<\/em><\/strong><\/p>\n\n\n\n<p>O levantamento revela que o varejo seria um dos setores mais afetados pela altera\u00e7\u00e3o, principalmente devido \u00e0s caracter\u00edsticas operacionais de atividades que funcionam diariamente, como supermercados, farm\u00e1cias e lojas de materiais de constru\u00e7\u00e3o. Existe a necessidade desses setores em manter equipes durante toda a semana, o que elevaria os custos operacionais. Claudio Felisoni, presidente do IBEVAR e professor da FIA Business School, lembra que \u201co varejo n\u00e3o para. Quando o funcion\u00e1rio folga, algu\u00e9m precisa ocupar o balc\u00e3o\u201d.<\/p>\n\n\n\n<p>No cen\u00e1rio de implanta\u00e7\u00e3o imediata da nova jornada, as perdas na gera\u00e7\u00e3o de riqueza do varejo poderiam variar entre 3,6% e 6,1%, conforme o segmento e o porte das empresas. O com\u00e9rcio de materiais de constru\u00e7\u00e3o aparece entre os mais impactados, com retra\u00e7\u00e3o estimada de 5,6% nas pequenas lojas e de 4,7% nas grandes redes.<\/p>\n\n\n\n<p>O levantamento aponta ainda que grandes redes possuem maior capacidade de adapta\u00e7\u00e3o por meio da automa\u00e7\u00e3o e do uso de tecnologias, enquanto pequenos neg\u00f3cios enfrentariam maiores dificuldades para absorver o aumento dos custos trabalhistas. Entre os exemplos citados est\u00e3o sistemas de self-checkout, automa\u00e7\u00e3o log\u00edstica e intelig\u00eancia artificial aplicada \u00e0s opera\u00e7\u00f5es. Considerando que o varejo representa aproximadamente 8% do PIB nacional, a proje\u00e7\u00e3o \u00e9 de uma queda na gera\u00e7\u00e3o de riqueza do setor de 0,32 ponto percentual do PIB em um cen\u00e1rio de implanta\u00e7\u00e3o imediata da medida (redu\u00e7\u00e3o m\u00ednima). O c\u00e1lculo n\u00e3o inclui efeitos indiretos sobre fornecedores, log\u00edstica e consumo.<\/p>\n\n\n\n<p>O trabalho do IBEVAR verificou ainda a possibilidade de um per\u00edodo de transi\u00e7\u00e3o gradual ao longo de dez anos. Nesse caso, o impacto econ\u00f4mico seria menor, especialmente se houver crescimento de produtividade e avan\u00e7o tecnol\u00f3gico nas empresas. No cen\u00e1rio considerado otimista, a perda cairia de 0,31 ponto percentual no primeiro ano para 0,25 ponto no d\u00e9cimo ano.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>O fim da escala 6&#215;1 pode provocar impactos relevantes no varejo brasileiro e gerar reflexos na economia do Pa\u00eds. Estudo desenvolvido pelo IBEVAR &#8211; Instituto Brasileiro de Executivos de Varejo &amp; Mercado de Consumo em parceria com a FIA Business School aponta que a mudan\u00e7a no modelo de jornada pode reduzir entre 0,25 e 0,32 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":16199,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[153],"tags":[1714,199,156,1498,620,158,160,200,75],"class_list":["post-16197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-6x1","tag-comercio","tag-economia","tag-ibevar","tag-levantamento","tag-material-de-construcao","tag-pesquisa","tag-varejo","tag-vendas"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/16197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16197"}],"version-history":[{"count":2,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/16197\/revisions"}],"predecessor-version":[{"id":16200,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/16197\/revisions\/16200"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/media\/16199"}],"wp:attachment":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=16197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=16197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}