{"id":15915,"date":"2026-04-22T11:29:05","date_gmt":"2026-04-22T14:29:05","guid":{"rendered":"https:\/\/sincomavi.org.br\/?p=15915"},"modified":"2026-04-22T14:23:31","modified_gmt":"2026-04-22T17:23:31","slug":"webinario-arquitetura-que-vende-como-aumentar-o-faturamento-no-varejo-26-05-2026","status":"publish","type":"post","link":"https:\/\/sincomavi.org.br\/?p=15915","title":{"rendered":"Webin\u00e1rio &#8220;Arquitetura que vende: como aumentar o faturamento no varejo&#8221; | 26\/05\/2026"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><strong>Data:<\/strong>&nbsp;26\/05\/2026<br><strong>Hor\u00e1rio:<\/strong>&nbsp;9h00 \u00e0s 10h30<br><strong>Palestrantes: <\/strong>Bianca Murotani e Julia Menin<br><strong>Evento Online:<\/strong>&nbsp;Microsoft Teams<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Voc\u00ea sente que sua loja poderia vender mais com o mesmo espa\u00e7o?<\/h3>\n\n\n\n<p><strong>Neste evento, vamos mostrar como a organiza\u00e7\u00e3o, o layout e a experi\u00eancia do cliente impactam diretamente nas suas vendas \u2014 com solu\u00e7\u00f5es pr\u00e1ticas que voc\u00ea pode aplicar no seu neg\u00f3cio.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>O que voc\u00ea vai aprender:<\/strong><\/h2>\n\n\n\n<p>\u2714 Por que muitas lojas ainda s\u00e3o organizadas para estoque \u2014 e n\u00e3o para vender<br>\u2714 Onde voc\u00ea pode estar perdendo vendas sem perceber<br>\u2714 Como criar uma jornada de compra simples, intuitiva e eficiente<br>\u2714 Estrat\u00e9gias pr\u00e1ticas de exposi\u00e7\u00e3o que aumentam a convers\u00e3o<br>\u2714 Como estimular compras e elevar o ticket m\u00e9dio<br>\u2714 Como reduzir a depend\u00eancia do vendedor no processo de venda<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Na pr\u00e1tica, voc\u00ea vai descobrir como:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organizar melhor sua loja para vender mais<\/li>\n\n\n\n<li>Destacar produtos de forma estrat\u00e9gica<\/li>\n\n\n\n<li>Criar ambientes que geram desejo de compra<\/li>\n\n\n\n<li>Melhorar a experi\u00eancia do cliente dentro do ponto de venda<\/li>\n<\/ul>\n\n\n<style>.kb-image15915_ae3548-16.kb-image-is-ratio-size, .kb-image15915_ae3548-16 .kb-image-is-ratio-size{max-width:106px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image15915_ae3548-16.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image15915_ae3548-16 .kb-image-is-ratio-size{align-self:unset;}.kb-image15915_ae3548-16 figure{max-width:106px;}.kb-image15915_ae3548-16 .image-is-svg, .kb-image15915_ae3548-16 .image-is-svg img{width:100%;}.kb-image15915_ae3548-16 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image15915_ae3548-16\"><figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"314\" height=\"320\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/foto-Bianca.jpg\" alt=\"\" class=\"kb-img wp-image-15916\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/foto-Bianca.jpg 314w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/foto-Bianca-294x300.jpg 294w\" sizes=\"auto, (max-width: 314px) 100vw, 314px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Bianca Murotani: <\/strong>S\u00f3cia-diretora da GDesign, atua no desenvolvimento de projetos estrat\u00e9gicos de arquitetura focados em performance no varejo e experi\u00eancia do consumidor. Colunista da Central do Varejo e curadora de delega\u00e7\u00f5es para a NRF Retail\u2019s Big Show, em Nova York, acompanha de perto as principais tend\u00eancias globais do setor. Com forma\u00e7\u00e3o em Arquitetura Comercial e Visual Merchandising (Anhembi Morumbi) e MBA pela FGV, une estrat\u00e9gia, neg\u00f3cio e criatividade para transformar lojas em ativos de faturamento.<br><\/p>\n\n\n<style>.kb-image15915_e355c1-f4.kb-image-is-ratio-size, .kb-image15915_e355c1-f4 .kb-image-is-ratio-size{max-width:102px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image15915_e355c1-f4.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image15915_e355c1-f4 .kb-image-is-ratio-size{align-self:unset;}.kb-image15915_e355c1-f4 figure{max-width:102px;}.kb-image15915_e355c1-f4 .image-is-svg, .kb-image15915_e355c1-f4 .image-is-svg img{width:100%;}.kb-image15915_e355c1-f4 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image15915_e355c1-f4\"><figure class=\"alignleft size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"260\" height=\"318\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/foto-Julia.jpg\" alt=\"\" class=\"kb-img wp-image-15917\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/foto-Julia.jpg 260w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/foto-Julia-245x300.jpg 245w\" sizes=\"auto, (max-width: 260px) 100vw, 260px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Julia Menin: <\/strong>S\u00f3cia e coordenadora de cria\u00e7\u00e3o na GDesign, arquiteta e mestre pela USP, com especializa\u00e7\u00e3o em Neuroarquitetura pela FAAP e MBA em Gest\u00e3o de Projetos (USP\/Esalq). Atua como curadora na NRF Retail\u2019s Big Show e lidera projetos para grandes marcas como Nestl\u00e9, Mercado Livre, Stanley e Saint-Gobain. Com experi\u00eancia na cria\u00e7\u00e3o de mais de 100 lojas por ano, desenvolve solu\u00e7\u00f5es que integram arquitetura, exposi\u00e7\u00e3o de produtos e efici\u00eancia operacional para aumentar convers\u00e3o e resultados.<br><\/p>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.sympla.com.br\/evento-online\/arquitetura-que-vende\/3395249\">INSCREVA-SE<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:15px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mais informa\u00e7\u00f5es<\/strong><br>Telefone 11 3488-8200 | cursos@sincomavi.org.br<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\">Realiza\u00e7\u00e3o<\/h2>\n\n\n<style>.kb-image15915_5b7899-a7.kb-image-is-ratio-size, .kb-image15915_5b7899-a7 .kb-image-is-ratio-size{max-width:292px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image15915_5b7899-a7.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image15915_5b7899-a7 .kb-image-is-ratio-size{align-self:unset;}.kb-image15915_5b7899-a7{max-width:292px;}.image-is-svg.kb-image15915_5b7899-a7{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image15915_5b7899-a7 img{width:100%;}.kb-image15915_5b7899-a7 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image15915_5b7899-a7 size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"347\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/05\/LOGO-SINCOMAVI-1024x347.png\" alt=\"\" class=\"kb-img wp-image-8219\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/05\/LOGO-SINCOMAVI-1024x347.png 1024w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/05\/LOGO-SINCOMAVI-300x102.png 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/05\/LOGO-SINCOMAVI-768x260.png 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/05\/LOGO-SINCOMAVI-1536x520.png 1536w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/05\/LOGO-SINCOMAVI-2048x694.png 2048w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/05\/LOGO-SINCOMAVI-1240x420.png 1240w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/05\/LOGO-SINCOMAVI-640x217.png 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/05\/LOGO-SINCOMAVI-681x231.png 681w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Apoio<\/h2>\n\n\n<style>.kb-image15915_9fd511-4d.kb-image-is-ratio-size, .kb-image15915_9fd511-4d .kb-image-is-ratio-size{max-width:263px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image15915_9fd511-4d.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image15915_9fd511-4d .kb-image-is-ratio-size{align-self:unset;}.kb-image15915_9fd511-4d{max-width:263px;}.image-is-svg.kb-image15915_9fd511-4d{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image15915_9fd511-4d img{width:100%;}.kb-image15915_9fd511-4d .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image15915_9fd511-4d size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/logo-gd-pos-Editado-1024x576.png\" alt=\"\" class=\"kb-img wp-image-15922\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/logo-gd-pos-Editado-1024x576.png 1024w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/logo-gd-pos-Editado-300x169.png 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/logo-gd-pos-Editado-768x432.png 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/logo-gd-pos-Editado-1536x864.png 1536w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/logo-gd-pos-Editado-747x420.png 747w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/logo-gd-pos-Editado-640x360.png 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/logo-gd-pos-Editado-681x383.png 681w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/logo-gd-pos-Editado.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>ATEN\u00c7\u00c3O<\/strong>:<br>\u00b7 Gratuito somente para empresas contribuintes do Sincomavi e parceiros, n\u00e3o contribuinte ser\u00e1 cobrado o valor de R$ 225,00, por inscri\u00e7\u00e3o.<br>\u00b7 Ap\u00f3s aprovada a sua inscri\u00e7\u00e3o, receber\u00e1 por email, o link da sala de aula para o dia do evento.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Data:&nbsp;26\/05\/2026Hor\u00e1rio:&nbsp;9h00 \u00e0s 10h30Palestrantes: Bianca Murotani e Julia MeninEvento Online:&nbsp;Microsoft Teams Voc\u00ea sente que sua loja poderia vender mais com o mesmo espa\u00e7o? Neste evento, vamos mostrar como a organiza\u00e7\u00e3o, o layout e a experi\u00eancia do cliente impactam diretamente nas suas vendas \u2014 com solu\u00e7\u00f5es pr\u00e1ticas que voc\u00ea pode aplicar no seu neg\u00f3cio. O que voc\u00ea [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15920,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[175,1],"tags":[1745,199,1746,181,243,32,200,75,343,459],"class_list":["post-15915","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agenda","category-sem-categoria","tag-arquitetura","tag-comercio","tag-design-de-loja","tag-evento","tag-exposicao","tag-gestao","tag-varejo","tag-vendas","tag-webinar","tag-webinario"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/15915","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15915"}],"version-history":[{"count":4,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/15915\/revisions"}],"predecessor-version":[{"id":15928,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/15915\/revisions\/15928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/media\/15920"}],"wp:attachment":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15915"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15915"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15915"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}