{"id":15880,"date":"2026-04-16T09:23:39","date_gmt":"2026-04-16T12:23:39","guid":{"rendered":"https:\/\/sincomavi.org.br\/?p=15880"},"modified":"2026-04-16T09:23:41","modified_gmt":"2026-04-16T12:23:41","slug":"espaco-sincomavi-reune-publico-qualificado-e-consolida-demanda-por-conteudo-pratico-no-varejo","status":"publish","type":"post","link":"https:\/\/sincomavi.org.br\/?p=15880","title":{"rendered":"Espa\u00e7o Sincomavi re\u00fane p\u00fablico qualificado e consolida demanda por conte\u00fado pr\u00e1tico no varejo"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2026-04-16T09:23:39-03:00\">16 de abril de 2026<\/time><\/div>\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<p>O Espa\u00e7o Sincomavi \u2013 Por Dentro do Varejo encerrou sua programa\u00e7\u00e3o na Feicon 2026 com avalia\u00e7\u00e3o positiva da entidade. Ao longo de quatro dias, foram realizadas 20 palestras voltadas a empres\u00e1rios do com\u00e9rcio, com foco em gest\u00e3o, vendas, lideran\u00e7a e inova\u00e7\u00e3o. Segundo o Sincomavi, a iniciativa cumpriu o objetivo de oferecer conte\u00fado aplic\u00e1vel \u00e0 rotina das empresas e refor\u00e7ou a demanda do setor por informa\u00e7\u00e3o pr\u00e1tica e atualizada.<\/p>\n<\/div>\n\n\n<style>.kb-image15880_855119-d5.kb-image-is-ratio-size, .kb-image15880_855119-d5 .kb-image-is-ratio-size{max-width:174px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image15880_855119-d5.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image15880_855119-d5 .kb-image-is-ratio-size{align-self:unset;}.kb-image15880_855119-d5 figure{max-width:174px;}.kb-image15880_855119-d5 .image-is-svg, .kb-image15880_855119-d5 .image-is-svg img{width:100%;}.kb-image15880_855119-d5 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image15880_855119-d5\"><figure class=\"alignleft\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/FEICON2026_080426_16h07_NEW3582-scaled.jpg\" class=\"kb-img wp-image-15881\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/FEICON2026_080426_16h07_NEW3582-scaled.jpg 2560w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/FEICON2026_080426_16h07_NEW3582-300x200.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/FEICON2026_080426_16h07_NEW3582-1024x683.jpg 1024w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/FEICON2026_080426_16h07_NEW3582-768x512.jpg 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/FEICON2026_080426_16h07_NEW3582-1536x1024.jpg 1536w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/FEICON2026_080426_16h07_NEW3582-2048x1365.jpg 2048w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/FEICON2026_080426_16h07_NEW3582-630x420.jpg 630w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/FEICON2026_080426_16h07_NEW3582-640x427.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/FEICON2026_080426_16h07_NEW3582-681x454.jpg 681w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-group is-nowrap is-layout-flex wp-container-core-group-is-layout-ad2f72ca wp-block-group-is-layout-flex\">\n<p>A percep\u00e7\u00e3o dos palestrantes confirma o engajamento do p\u00fablico. Nina de Oliveira (foto), psic\u00f3loga e consultora especialista na gest\u00e3o de pessoas e treinamento,\u00a0 comenta que o tema lideran\u00e7a atraiu interesse por tratar de um desafio presente nas empresas. \u201cO cen\u00e1rio n\u00e3o mudar\u00e1&#8230; cabe a cada l\u00edder decodificar e entender para fazer disso uma estrat\u00e9gia, exigindo mais flexibilidade e personaliza\u00e7\u00e3o\u201d, avalia. Ela tamb\u00e9m elogiou as instala\u00e7\u00f5es dedicadas ao evento: \u201co espa\u00e7o era muito amplo e bem localizado, no cora\u00e7\u00e3o da feira\u201d.\u00a0<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Resultados superados<\/h2>\n\n\n<style>.kb-image15880_a2b19e-52.kb-image-is-ratio-size, .kb-image15880_a2b19e-52 .kb-image-is-ratio-size{max-width:194px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image15880_a2b19e-52.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image15880_a2b19e-52 .kb-image-is-ratio-size{align-self:unset;}.kb-image15880_a2b19e-52 figure{max-width:194px;}.kb-image15880_a2b19e-52 .image-is-svg, .kb-image15880_a2b19e-52 .image-is-svg img{width:100%;}.kb-image15880_a2b19e-52 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image15880_a2b19e-52\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/FEICON2026_080426_14h12_NEW3401-683x1024.jpg\" alt=\"\" class=\"kb-img wp-image-15882\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/FEICON2026_080426_14h12_NEW3401-683x1024.jpg 683w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/FEICON2026_080426_14h12_NEW3401-200x300.jpg 200w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/FEICON2026_080426_14h12_NEW3401-768x1152.jpg 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/FEICON2026_080426_14h12_NEW3401-1024x1536.jpg 1024w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/FEICON2026_080426_14h12_NEW3401-1365x2048.jpg 1365w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/FEICON2026_080426_14h12_NEW3401-280x420.jpg 280w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/FEICON2026_080426_14h12_NEW3401-640x960.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/FEICON2026_080426_14h12_NEW3401-681x1022.jpg 681w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/FEICON2026_080426_14h12_NEW3401-scaled.jpg 1707w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure><\/div>\n\n\n\n<p>Carol Pitarelli (foto), respons\u00e1vel pela palestra \u201cVendas Inteligentes: Dados, IA e Gest\u00e3o no Novo Varejo da Constru\u00e7\u00e3o\u201d, em 8 de abril, destacou a participa\u00e7\u00e3o ativa dos presentes. \u201cVer todos os lugares ocupados, um p\u00fablico extremamente participativo, fazendo perguntas, anotando cada insight\u2026 foi realmente emocionante\u201d, afirma. Ela ressalta ainda que a abordagem sobre uso de CRM e intelig\u00eancia artificial evidenciou ganhos diretos em efici\u00eancia e resultados. \u201cTecnologia n\u00e3o \u00e9 sobre futuro\u2026 \u00e9 sobre resultado agora\u201d, completa.<\/p>\n\n\n\n<p>Andr\u00e9a Nista Richter, respons\u00e1vel pela organiza\u00e7\u00e3o do evento e gerente de Neg\u00f3cios do Sincomavi, acredita que os resultados superaram as expectativas. \u201cTivemos uma programa\u00e7\u00e3o intensa, com diversas palestras que, em muitos momentos, contaram com p\u00fablico expressivo e participativo\u201d, destaca. \u201cMais do que assistir, o p\u00fablico interagiu, questionou e se envolveu com os assuntos abordados\u201d. Para a entidade, o n\u00edvel de participa\u00e7\u00e3o registrado ao longo da programa\u00e7\u00e3o \u00e9 o principal indicador de sucesso e refor\u00e7a a import\u00e2ncia de iniciativas voltadas \u00e0 capacita\u00e7\u00e3o cont\u00ednua do varejo.<\/p>\n\n\n\n<p>Fotos: Nicholas Vallone &#8211; Divulga\u00e7\u00e3o Feicon<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>O Espa\u00e7o Sincomavi \u2013 Por Dentro do Varejo encerrou sua programa\u00e7\u00e3o na Feicon 2026 com avalia\u00e7\u00e3o positiva da entidade. Ao longo de quatro dias, foram realizadas 20 palestras voltadas a empres\u00e1rios do com\u00e9rcio, com foco em gest\u00e3o, vendas, lideran\u00e7a e inova\u00e7\u00e3o. Segundo o Sincomavi, a iniciativa cumpriu o objetivo de oferecer conte\u00fado aplic\u00e1vel \u00e0 rotina [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15883,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[153],"tags":[199,1296,181,1720,178,200],"class_list":["post-15880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-comercio","tag-espaco-sincomavi","tag-evento","tag-feicon-2026","tag-treinamento","tag-varejo"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/15880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15880"}],"version-history":[{"count":1,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/15880\/revisions"}],"predecessor-version":[{"id":15884,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/15880\/revisions\/15884"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/media\/15883"}],"wp:attachment":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}