{"id":15803,"date":"2026-04-08T11:08:15","date_gmt":"2026-04-08T14:08:15","guid":{"rendered":"https:\/\/sincomavi.org.br\/?p=15803"},"modified":"2026-04-08T12:02:43","modified_gmt":"2026-04-08T15:02:43","slug":"simposio-sincomavi-reune-173-participantes-e-debate-eficiencia-e-transformacao-do-varejo-na-feicon","status":"publish","type":"post","link":"https:\/\/sincomavi.org.br\/?p=15803","title":{"rendered":"Simp\u00f3sio Sincomavi re\u00fane 173 participantes e debate efici\u00eancia e transforma\u00e7\u00e3o do varejo na Feicon"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2026-04-08T11:08:15-03:00\">8 de abril de 2026<\/time><\/div>\n\n\n<p>A 20\u00aa edi\u00e7\u00e3o do Simp\u00f3sio Sincomavi foi realizada na manh\u00e3 de 7 de abril, durante a Feicon 2026, no S\u00e3o Paulo Expo, reunindo 173 participantes. O evento, promovido pelo Sincomavi com apoio da Feicon e do Sicredi, manteve a proposta de discutir tend\u00eancias, cen\u00e1rios econ\u00f4micos e estrat\u00e9gias para o varejo de materiais de constru\u00e7\u00e3o, com foco em gest\u00e3o, tecnologia e comportamento do consumidor. A abertura dos trabalhos ficou por conta do presidente da entidade, Reinaldo Pedro Correa.&nbsp;<\/p>\n\n\n\n<p>A programa\u00e7\u00e3o abordou o contexto econ\u00f4mico e os desafios do setor, marcado por crescimento mais moderado do consumo, juros elevados e retra\u00e7\u00e3o recente do segmento de materiais de constru\u00e7\u00e3o. As apresenta\u00e7\u00f5es destacaram que o desempenho das empresas tende a depender menos da expans\u00e3o da demanda e mais da efici\u00eancia operacional, do controle de custos e da capacidade de planejamento, como bem lembrou o professor doutor Adriano Kogachi S\u00e1. Ele ressaltou que, segundo pesquisa da JSM, somente 11% das lojas de material de constru\u00e7\u00e3o no Brasil t\u00eam gest\u00e3o profissional. Tamb\u00e9m foi destacado o importante papel desempenhado pelo mercado da manuten\u00e7\u00e3o e dos pequenos reparos como sustenta\u00e7\u00e3o das vendas em um cen\u00e1rio mais restritivo.<\/p>\n\n\n<style>.kb-image15803_219470-bc.kb-image-is-ratio-size, .kb-image15803_219470-bc .kb-image-is-ratio-size{max-width:294px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image15803_219470-bc.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image15803_219470-bc .kb-image-is-ratio-size{align-self:unset;}.kb-image15803_219470-bc figure{max-width:294px;}.kb-image15803_219470-bc .image-is-svg, .kb-image15803_219470-bc .image-is-svg img{width:100%;}.kb-image15803_219470-bc .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image15803_219470-bc\"><figure class=\"alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"531\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/olegario2.jpg\" alt=\"\" class=\"kb-img wp-image-15808\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/olegario2.jpg 900w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/olegario2-300x177.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/olegario2-768x453.jpg 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/olegario2-712x420.jpg 712w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/olegario2-640x378.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/olegario2-681x402.jpg 681w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure><\/div>\n\n\n\n<p>Outro eixo central do encontro foi a transforma\u00e7\u00e3o do varejo a partir do uso de tecnologia e dados. O professor Oleg\u00e1rio Ara\u00fajo e o consultor Eduardo Yamashita, diretor da Gouv\u00eaa Intelig\u00eancia, deram grande \u00eanfase a esses temas. As discuss\u00f5es indicaram que a intelig\u00eancia artificial passa a atuar n\u00e3o apenas como suporte, mas como ferramenta de execu\u00e7\u00e3o de tarefas operacionais, com impacto direto em estoque, precifica\u00e7\u00e3o e atendimento. Ao mesmo tempo, eles refor\u00e7aram que o diferencial competitivo permanece na experi\u00eancia do cliente, exigindo equil\u00edbrio entre automa\u00e7\u00e3o e atendimento humano qualificado.<\/p>\n\n\n<style>.kb-image15803_b0f837-2e.kb-image-is-ratio-size, .kb-image15803_b0f837-2e .kb-image-is-ratio-size{max-width:315px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image15803_b0f837-2e.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image15803_b0f837-2e .kb-image-is-ratio-size{align-self:unset;}.kb-image15803_b0f837-2e figure{max-width:315px;}.kb-image15803_b0f837-2e .image-is-svg, .kb-image15803_b0f837-2e .image-is-svg img{width:100%;}.kb-image15803_b0f837-2e .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image15803_b0f837-2e\"><figure class=\"alignleft size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/mat-1024x768.jpg\" alt=\"\" class=\"kb-img wp-image-15806\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/mat-1024x768.jpg 1024w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/mat-300x225.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/mat-768x576.jpg 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/mat-1536x1152.jpg 1536w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/mat-2048x1536.jpg 2048w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/mat-560x420.jpg 560w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/mat-80x60.jpg 80w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/mat-100x75.jpg 100w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/mat-180x135.jpg 180w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/mat-238x178.jpg 238w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/mat-265x198.jpg 265w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/mat-640x480.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/mat-681x511.jpg 681w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n\n<p>Por fim, S\u00e9rgio Ferraz, diretor de Vendas Digitais, E-commerce, Retail Media e Vendas \u00e0 Dist\u00e2ncia na Leroy Merlin Brasil, apresentou o \u201cCase: Omnichannel na Leroy Merlin: Transformando Dados em Vendas Rent\u00e1veis\u201d, demonstrando a experi\u00eancia da empresa no desenvolvimento e integra\u00e7\u00e3o entre os canais f\u00edsicos e digitais, bem como a intensifica\u00e7\u00e3o da estrat\u00e9gia de personaliza\u00e7\u00e3o da jornada do consumidor. Essa palestra causou muito interesse dos participantes por demonstrar que \u00e9 poss\u00edvel explorar o mercado online mesmo contando com uma opera\u00e7\u00e3o de pequeno porte. Al\u00e9m disso, S\u00e9rgio abriu dados que comprovam a evolu\u00e7\u00e3o dessas a\u00e7\u00f5es adotadas pela Leroy Merlin no segmento de vendas digitais: maior frequ\u00eancia de compra, ticket m\u00e9dio mais elevado e maior fideliza\u00e7\u00e3o. Tais resultados refor\u00e7am a necessidade de estruturar dados e processos para capturar todo esse potencial.<\/p>\n\n\n\n<p>Outro ponto que chamou a aten\u00e7\u00e3o foi o projeto \u201cCanal Inteligente\u201d, realizado em parceria com a Meta e utilizando o WhatsApp no atendimento. Tal a\u00e7\u00e3o tem proporcionado \u00f3timos resultados para a empresa, tanto em rela\u00e7\u00e3o \u00e0 satisfa\u00e7\u00e3o dos clientes como no caixa com maior volume de vendas e aumento na fideliza\u00e7\u00e3o. Isso porque \u00e9 poss\u00edvel, com a ajuda da Intelig\u00eancia Artificial e automa\u00e7\u00e3o, atender necessidades bastante espec\u00edficas dos consumidores, inclusive a elabora\u00e7\u00e3o de or\u00e7amentos.<\/p>\n\n\n<style>.kb-image15803_e91273-8f.kb-image-is-ratio-size, .kb-image15803_e91273-8f .kb-image-is-ratio-size{max-width:585px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image15803_e91273-8f.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image15803_e91273-8f .kb-image-is-ratio-size{align-self:unset;}.kb-image15803_e91273-8f figure{max-width:585px;}.kb-image15803_e91273-8f .image-is-svg, .kb-image15803_e91273-8f .image-is-svg img{width:100%;}.kb-image15803_e91273-8f .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image15803_e91273-8f\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"968\" height=\"763\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/ABANDONO.jpg\" alt=\"\" class=\"kb-img wp-image-15805\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/ABANDONO.jpg 968w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/ABANDONO-300x236.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/ABANDONO-768x605.jpg 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/ABANDONO-533x420.jpg 533w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/ABANDONO-640x504.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/ABANDONO-681x537.jpg 681w\" sizes=\"auto, (max-width: 968px) 100vw, 968px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-right\"><strong>Fonte: Leroy Merlin<\/strong><\/p>\n\n\n\n<p>Ao completar 20 edi\u00e7\u00f5es, o Simp\u00f3sio Sincomavi consolidou-se como espa\u00e7o de an\u00e1lise e troca de informa\u00e7\u00f5es estrat\u00e9gicas para empres\u00e1rios do setor. A edi\u00e7\u00e3o de 2026 refor\u00e7ou a necessidade de adapta\u00e7\u00e3o das empresas a um ambiente mais competitivo, com foco em efici\u00eancia, uso inteligente de dados e fortalecimento do relacionamento com o cliente.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped has-very-light-gray-to-cyan-bluish-gray-gradient-background has-background td-modal-on-gallery wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"601\" data-id=\"15828\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_093608.jpg\" alt=\"\" class=\"wp-image-15828\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_093608.jpg 900w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_093608-300x200.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_093608-768x513.jpg 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_093608-629x420.jpg 629w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_093608-537x360.jpg 537w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_093608-640x427.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_093608-681x455.jpg 681w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"602\" data-id=\"15827\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_083309-1024x602.jpg\" alt=\"\" class=\"wp-image-15827\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_083309-1024x602.jpg 1024w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_083309-300x176.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_083309-768x452.jpg 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_083309-1536x903.jpg 1536w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_083309-2048x1204.jpg 2048w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_083309-714x420.jpg 714w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_083309-640x376.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_083309-681x400.jpg 681w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"477\" data-id=\"15826\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_085857.jpg\" alt=\"\" class=\"wp-image-15826\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_085857.jpg 900w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_085857-300x160.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_085857-768x407.jpg 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_085857-792x420.jpg 792w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_085857-640x339.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_085857-681x361.jpg 681w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"507\" data-id=\"15825\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_085915.jpg\" alt=\"\" class=\"wp-image-15825\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_085915.jpg 900w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_085915-300x169.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_085915-768x433.jpg 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_085915-746x420.jpg 746w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_085915-640x361.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_085915-681x384.jpg 681w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"565\" data-id=\"15824\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_122628.jpg\" alt=\"\" class=\"wp-image-15824\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_122628.jpg 900w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_122628-300x188.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_122628-768x482.jpg 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_122628-669x420.jpg 669w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_122628-640x402.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_122628-681x428.jpg 681w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"453\" data-id=\"15823\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_123024.jpg\" alt=\"\" class=\"wp-image-15823\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_123024.jpg 900w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_123024-300x151.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_123024-768x387.jpg 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_123024-834x420.jpg 834w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_123024-640x322.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_123024-681x343.jpg 681w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"524\" data-id=\"15822\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_122600.jpg\" alt=\"\" class=\"wp-image-15822\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_122600.jpg 900w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_122600-300x175.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_122600-768x447.jpg 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_122600-721x420.jpg 721w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_122600-640x373.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_122600-681x396.jpg 681w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"524\" data-id=\"15821\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_093818.jpg\" alt=\"\" class=\"wp-image-15821\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_093818.jpg 900w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_093818-300x175.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_093818-768x447.jpg 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_093818-721x420.jpg 721w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_093818-640x373.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_093818-681x396.jpg 681w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"529\" data-id=\"15820\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_104313.jpg\" alt=\"\" class=\"wp-image-15820\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_104313.jpg 900w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_104313-300x176.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_104313-768x451.jpg 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_104313-715x420.jpg 715w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_104313-640x376.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_104313-681x400.jpg 681w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"602\" data-id=\"15819\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_114413.jpg\" alt=\"\" class=\"wp-image-15819\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_114413.jpg 900w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_114413-300x201.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_114413-768x514.jpg 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_114413-628x420.jpg 628w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_114413-537x360.jpg 537w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_114413-640x428.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2026\/04\/20260407_114413-681x456.jpg 681w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" 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O evento, promovido pelo Sincomavi com apoio da Feicon e do Sicredi, manteve a proposta de discutir tend\u00eancias, cen\u00e1rios econ\u00f4micos e estrat\u00e9gias para o varejo de materiais de constru\u00e7\u00e3o, com [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15807,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[153],"tags":[378,199,34,165,156,684,158,259,48,208,200,75],"class_list":["post-15803","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-atendimento","tag-comercio","tag-comercio-eletronico","tag-e-commerce","tag-economia","tag-feicon","tag-material-de-construcao","tag-simposio-sincomavi","tag-tecnologia","tag-tendencia","tag-varejo","tag-vendas"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/15803","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15803"}],"version-history":[{"count":8,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/15803\/revisions"}],"predecessor-version":[{"id":15835,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/15803\/revisions\/15835"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/media\/15807"}],"wp:attachment":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}