{"id":15015,"date":"2026-01-07T11:40:01","date_gmt":"2026-01-07T14:40:01","guid":{"rendered":"https:\/\/sincomavi.org.br\/?p=15015"},"modified":"2026-01-19T13:54:53","modified_gmt":"2026-01-19T16:54:53","slug":"webinario-apagao-de-talentos-marca-e-inovacao-a-servico-das-pessoas-11-02-2026","status":"publish","type":"post","link":"https:\/\/sincomavi.org.br\/?p=15015","title":{"rendered":"Webin\u00e1rio &#8220;Apag\u00e3o de Talentos &#8211; Marca e Inova\u00e7\u00e3o a Servi\u00e7o das Pessoas&#8221; | 11\/02\/2026"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2026-01-07T11:40:01-03:00\">7 de janeiro de 2026<\/time><\/div>\n\n\n<p class=\"has-white-color has-vivid-cyan-blue-background-color has-text-color has-background has-link-color wp-elements-faffecc505857f83c04fa72e9270aae9\"><strong>REUNI\u00c3O GRUPO CONSTRHUIR<\/strong><\/p>\n\n\n\n<p><strong>Data:<\/strong>\u00a011\/02\/2026<br><strong>Hor\u00e1rio:<\/strong>\u00a009h00 \u00e0s 10h30<br><strong>Palestrantes:<\/strong>\u00a0 Adriano Kogachi S\u00e1<br><strong>Evento Online:<\/strong>\u00a0Zoom<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Conte\u00fado<\/strong><\/h2>\n\n\n\n<p><strong>1. O que est\u00e1 por tr\u00e1s do \u2018apag\u00e3o\u2019&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Contexto atual da escassez de m\u00e3o de obra; N\u00e3o \u00e9 falta de pessoas \u2014 \u00e9 falta de preparo, prop\u00f3sito e ambientes saud\u00e1veis.<\/li>\n<\/ul>\n\n\n\n<p><strong>2. Employer Branding como resposta estrat\u00e9gica \u00e0 escassez&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>O RH como coautor da marca empregadora; uma empresa que atrai, e n\u00e3o apenas procura talentos.<\/li>\n<\/ul>\n\n\n\n<p><strong>3. Inova\u00e7\u00e3o Humanizada: criando experi\u00eancias que ret\u00eam<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Como redesenhar momentos cr\u00edticos da jornada do colaborador; Inova\u00e7\u00e3o sem grandes investimentos: m\u00e9todos \u00e1geis aplicados ao RH.<\/li>\n<\/ul>\n\n\n\n<p>Com a escassez de m\u00e3o-de-obra, n\u00e3o vence quem procura mais \u2014 vence quem cuida melhor. Os profissionais ficam onde se sentem vistos, desenvolvidos e inspirados. E \u00e9 exatamente a\u00ed que marca e inova\u00e7\u00e3o se tornam o novo atrativo estrat\u00e9gico do RH moderno.<\/p>\n\n\n\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box15015_9adee2-6f .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box15015_9adee2-6f .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#ffffff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box15015_9adee2-6f.wp-block-kadence-infobox{max-width:100%;}.kt-info-box15015_9adee2-6f .kadence-info-box-image-inner-intrisic-container{max-width:100px;}.kt-info-box15015_9adee2-6f .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:102.3026%;width:304px;height:0px;max-width:100%;}.kt-info-box15015_9adee2-6f .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box15015_9adee2-6f .kt-info-svg-icon-flip, .kt-info-box15015_9adee2-6f .kt-blocks-info-box-number{font-size:50px;}.kt-info-box15015_9adee2-6f .kt-blocks-info-box-media{border-radius:200px;overflow:hidden;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box15015_9adee2-6f .kt-blocks-info-box-media .kadence-info-box-image-intrisic img{border-radius:200px;}.kt-info-box15015_9adee2-6f .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box15015_9adee2-6f .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box15015_9adee2-6f .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box15015_9adee2-6f .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box15015_9adee2-6f\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2025\/02\/foto-Adriano.jpeg\" alt=\"\" width=\"304\" height=\"311\" class=\"kt-info-box-image wp-image-13277\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2025\/02\/foto-Adriano.jpeg 304w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2025\/02\/foto-Adriano-293x300.jpeg 293w\" sizes=\"auto, (max-width: 304px) 100vw, 304px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">Adriano Kogachi S\u00e1<\/h2><p class=\"kt-blocks-info-box-text\">Professor, palestrante e s\u00f3cio-diretor da A\/S Consultoria de Gest\u00e3o e Marketing.\u202fDoutor e Mestre em\u202fMarketing\u202fpela ESPM\/SP. P\u00f3s-graduado com MBA em Administra\u00e7\u00e3o pelo Insper\/SP; especialista em Gest\u00e3o Estrat\u00e9gica de Marcas pela FIA (Fund.Instituto de Adm.\/USP); e certificado em\u202fMarketing\u202fpela University of Pennsylvania &#8211; The Wharton School. Coautor do livro Manual de Varejo no Brasil, Ed.Saint Paul.<br><\/p><\/div><\/span><\/div>\n\n\n\n<div style=\"height:53px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.sympla.com.br\/evento-online\/apagao-de-talentos\/3237075\">INSCREVA-SE<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Mais informa\u00e7\u00f5es<\/strong><br>(11) 3488-8200 | constrhuir@sincomavi.org.br<\/h2>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Realiza\u00e7\u00e3o<\/strong><\/h2>\n\n\n<style>.kb-image15015_07fbf3-f5.kb-image-is-ratio-size, .kb-image15015_07fbf3-f5 .kb-image-is-ratio-size{max-width:142px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image15015_07fbf3-f5.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image15015_07fbf3-f5 .kb-image-is-ratio-size{align-self:unset;}.kb-image15015_07fbf3-f5{max-width:142px;}.image-is-svg.kb-image15015_07fbf3-f5{-webkit-flex:0 1 100%;flex:0 1 100%;}.image-is-svg.kb-image15015_07fbf3-f5 img{width:100%;}.kb-image15015_07fbf3-f5 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image15015_07fbf3-f5 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2025\/03\/CONSTRHUIR30-WEB.png\" alt=\"\" class=\"kb-img wp-image-13363\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2025\/03\/CONSTRHUIR30-WEB.png 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2025\/03\/CONSTRHUIR30-WEB-150x150.png 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Patroc\u00ednio<\/strong><\/h2>\n\n\n<style>.kb-image15015_5322be-25 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image15015_5322be-25 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"186\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2025\/12\/Patrocinadores.jpg\" alt=\"\" class=\"kb-img wp-image-15017\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2025\/12\/Patrocinadores.jpg 696w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2025\/12\/Patrocinadores-300x80.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2025\/12\/Patrocinadores-640x171.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2025\/12\/Patrocinadores-681x182.jpg 681w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>REUNI\u00c3O GRUPO CONSTRHUIR Data:\u00a011\/02\/2026Hor\u00e1rio:\u00a009h00 \u00e0s 10h30Palestrantes:\u00a0 Adriano Kogachi S\u00e1Evento Online:\u00a0Zoom Conte\u00fado 1. O que est\u00e1 por tr\u00e1s do \u2018apag\u00e3o\u2019&nbsp; 2. Employer Branding como resposta estrat\u00e9gica \u00e0 escassez&nbsp; 3. Inova\u00e7\u00e3o Humanizada: criando experi\u00eancias que ret\u00eam Com a escassez de m\u00e3o-de-obra, n\u00e3o vence quem procura mais \u2014 vence quem cuida melhor. Os profissionais ficam onde se sentem [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":15019,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[175],"tags":[149,185,1175,177,253,1385,31,1362,343,459],"class_list":["post-15015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agenda","tag-grupo-constrhuir","tag-inovacao","tag-marca","tag-palestra","tag-recursos-humanos","tag-relacoes-de-trabalho","tag-rh","tag-talentos","tag-webinar","tag-webinario"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/15015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15015"}],"version-history":[{"count":2,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/15015\/revisions"}],"predecessor-version":[{"id":15018,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/15015\/revisions\/15018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/media\/15019"}],"wp:attachment":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15015"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=15015"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=15015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}