{"id":1472,"date":"2019-04-12T17:24:58","date_gmt":"2019-04-12T20:24:58","guid":{"rendered":"https:\/\/sincomavi.org.br\/?p=1472"},"modified":"2019-10-07T17:51:39","modified_gmt":"2019-10-07T20:51:39","slug":"15a-simposio-sincomavi-omnicanalidade-nao-e-mais-um-sonho","status":"publish","type":"post","link":"https:\/\/sincomavi.org.br\/?p=1472","title":{"rendered":"15\u00aa Simp\u00f3sio Sincomavi: omnicanalidade n\u00e3o \u00e9 mais um sonho"},"content":{"rendered":"\n<p>Realizado em 11 de abril, no S\u00e3o Paulo Expo, durante a <a rel=\"noreferrer noopener\" aria-label=\"Feicon Batimat (abre numa nova aba)\" href=\"https:\/\/www.feicon.com.br\/pt-br.html\" target=\"_blank\"><strong>Feicon Batimat<\/strong><\/a> 2019, a 15\u00aa edi\u00e7\u00e3o do Simp\u00f3sio Sincomavi conseguiu dar uma vis\u00e3o muito abrangente do atual momento do com\u00e9rcio varejista mundial e os participantes se mostraram muito satisfeitos com os ensinamentos e exemplos repassados pelos palestrantes. Com p\u00fablico de cerca de 250 pessoas, o evento teve in\u00edcio com a abertura do presidente do Sincomavi, Reinaldo Pedro Correa. Em seu pronunciamento, foram destacadas as novas parcerias firmadas pelo Sincomavi e o importante movimento de regulariza\u00e7\u00e3o das embalagens de produtos comercializados pela categoria (<a rel=\"noreferrer noopener\" aria-label=\"veja mais sobre esse assunto aqui (abre numa nova aba)\" href=\"https:\/\/sincomavi.org.br\/campanha-sobre-embalagens-tem-otima-avaliacao\/\" target=\"_blank\"><strong>veja mais sobre esse assunto aqui<\/strong><\/a>). <\/p>\n\n\n<style>.kb-gallery-id-_a860fe-55 .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-_a860fe-55 .kb-slide-item .kb-gal-image-radius img{border-radius:0px 0px 0px 0px;;}.wp-block-kadence-advancedgallery.kb-gallery-wrap-id-_a860fe-55{overflow:visible;}.kb-gallery-id-_a860fe-55 .kadence-blocks-gallery-item .kb-gal-image-radius, .kb-gallery-id-_a860fe-55 .kadence-blocks-gallery-thumb-item .kb-gal-image-radius{box-shadow:4px 2px 14px 0px rgba(0, 0, 0, 0.2);}.kb-gallery-id-_a860fe-55 .kadence-blocks-gallery-item:hover .kb-gal-image-radius, .kb-gallery-id-_a860fe-55 .kadence-blocks-gallery-thumb-item:hover .kb-gal-image-radius{box-shadow:4px 2px 14px 0px rgba(0, 0, 0, 0.2);}.kb-gallery-wrap-id-_a860fe-55.wp-block-kadence-advancedgallery{overflow:visible;}.kb-gallery-wrap-id-_a860fe-55.wp-block-kadence-advancedgallery .kt-blocks-carousel{overflow:visible;}<\/style><div class=\"kb-gallery-wrap-id-_a860fe-55 alignnone wp-block-kadence-advancedgallery\"><div class=\"kb-gallery-ul kb-gallery-non-static kb-gallery-type-slider kb-gallery-id-_a860fe-55 kb-gallery-caption-style-bottom-hover kb-gallery-filter-none\" data-image-filter=\"none\" data-lightbox-caption=\"true\"><div class=\"kt-blocks-carousel splide kt-carousel-container-dotstyle-dark kt-carousel-arrowstyle-whiteondark kt-carousel-dotstyle-dark kb-slider-group-arrow kb-slider-arrow-position-center\" data-slider-anim-speed=\"400\" data-slider-scroll=\"1\" data-slider-arrows=\"true\" data-slider-fade=\"true\" data-slider-dots=\"true\" data-slider-type=\"slider\" data-slider-hover-pause=\"false\" data-slider-auto=\"1\" data-slider-speed=\"2050\" data-show-pause-button=\"false\"><div class=\"splide__track\"><ul class=\"kt-blocks-carousel-init kb-blocks-slider splide__list\"><li class=\"kb-slide-item kb-gallery-slide-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-1.jpg\" width=\"922\" height=\"615\" alt=\"\" data-full-image=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-1.jpg\" data-light-image=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-1.jpg\" data-id=\"1473\" class=\"wp-image-1473 skip-lazy\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-1.jpg 922w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-1-300x200.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-1-768x512.jpg 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-1-630x420.jpg 630w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-1-640x427.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-1-681x454.jpg 681w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" \/><\/div><\/div><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-slide-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-2.jpg\" width=\"922\" height=\"615\" alt=\"\" data-full-image=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-2.jpg\" data-light-image=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-2.jpg\" data-id=\"1474\" class=\"wp-image-1474 skip-lazy\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-2.jpg 922w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-2-300x200.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-2-768x512.jpg 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-2-630x420.jpg 630w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-2-640x427.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-2-681x454.jpg 681w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" \/><\/div><\/div><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-slide-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-3.jpg\" width=\"922\" height=\"615\" alt=\"\" data-full-image=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-3.jpg\" data-light-image=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-3.jpg\" data-id=\"1475\" class=\"wp-image-1475 skip-lazy\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-3.jpg 922w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-3-300x200.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-3-768x512.jpg 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-3-630x420.jpg 630w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-3-640x427.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-3-681x454.jpg 681w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" \/><\/div><\/div><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-slide-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-4.jpg\" width=\"922\" height=\"615\" alt=\"\" data-full-image=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-4.jpg\" data-light-image=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-4.jpg\" data-id=\"1476\" class=\"wp-image-1476 skip-lazy\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-4.jpg 922w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-4-300x200.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-4-768x512.jpg 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-4-630x420.jpg 630w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-4-640x427.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-4-681x454.jpg 681w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" \/><\/div><\/div><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-slide-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-5.jpg\" width=\"880\" height=\"564\" alt=\"\" data-full-image=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-5.jpg\" data-light-image=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-5.jpg\" data-id=\"1477\" class=\"wp-image-1477 skip-lazy\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-5.jpg 880w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-5-300x192.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-5-768x492.jpg 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-5-655x420.jpg 655w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-5-341x220.jpg 341w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-5-640x410.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-5-681x436.jpg 681w\" sizes=\"auto, (max-width: 880px) 100vw, 880px\" \/><\/div><\/div><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-slide-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-6.jpg\" width=\"922\" height=\"615\" alt=\"\" data-full-image=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-6.jpg\" data-light-image=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-6.jpg\" data-id=\"1478\" class=\"wp-image-1478 skip-lazy\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-6.jpg 922w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-6-300x200.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-6-768x512.jpg 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-6-630x420.jpg 630w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-6-640x427.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-6-681x454.jpg 681w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" \/><\/div><\/div><\/figure><\/div><\/div><\/li><li class=\"kb-slide-item kb-gallery-slide-item splide__slide\"><div class=\"kadence-blocks-gallery-item\"><div class=\"kadence-blocks-gallery-item-inner\"><figure class=\"kb-gallery-figure kadence-blocks-gallery-item-hide-caption\"><div class=\"kb-gal-image-radius\"><div class=\"kb-gallery-image-contain kadence-blocks-gallery-intrinsic kb-gallery-image-ratio-land32 kb-has-image-ratio-land32\" ><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-7.jpg\" width=\"922\" height=\"615\" alt=\"\" data-full-image=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-7.jpg\" data-light-image=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-7.jpg\" data-id=\"1479\" class=\"wp-image-1479 skip-lazy\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-7.jpg 922w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-7-300x200.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-7-768x512.jpg 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-7-630x420.jpg 630w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-7-640x427.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/10\/simposio-7-681x454.jpg 681w\" sizes=\"auto, (max-width: 922px) 100vw, 922px\" \/><\/div><\/div><\/figure><\/div><\/div><\/li><\/ul><\/div><\/div><\/div><\/div>\n\n\n<p>Em seguida, o consultor e professor Adriano S\u00e1, que\nmediou os trabalhos, deu uma pequena introdu\u00e7\u00e3o ao tema do evento \u201cVarejo 4.0 \u2013\na nova era\u201d &nbsp;e aproveitou para defender o\npapel fundamental desempenhado pelo \u201cprop\u00f3sito\u201d da marca para o sucesso do\nneg\u00f3cio, citou, como exemplos, os casos emblem\u00e1ticos da Natura e Riachuelo. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ecossistemas chineses<\/h2>\n\n\n\n<p>A primeira palestrante do dia ficou sob a responsabilidade da consultora Flavia Pini, diretora de Marketing da HiPartners Capital &amp; Work, que concentrou foco nas solu\u00e7\u00f5es encontradas pela China em rela\u00e7\u00e3o a integra\u00e7\u00e3o entre com\u00e9rcio eletr\u00f4nico e f\u00edsico, sistemas de pagamento e processos log\u00edsticos. Esses verdadeiros ecossistemas, que t\u00eam como pontos altos o Baidu e o Alibaba, s\u00e3o capazes de responder por todas as necessidades dos consumidores chineses, proporcionando praticidade e conforto nas compras tanto online como offline. Ressaltou a alta digitaliza\u00e7\u00e3o da popula\u00e7\u00e3o daquele pa\u00eds e, logicamente, as diferen\u00e7as entre os mercados brasileiro e chin\u00eas, principalmente em rela\u00e7\u00e3o \u00e0 forma de governo e o modo como toda a for\u00e7a de um pa\u00eds pode ser direcionada para um objetivo comum. <\/p>\n\n\n\n<p>Patr\u00edcia Cotti, diretora Executiva do IBEVAR &#8211;\nInstituto Brasileiro de Executivos de Varejo, tamb\u00e9m citou o modelo chin\u00eas,\napontou as dificuldades da implanta\u00e7\u00e3o da omnicanalidade e como varejistas do\nmundo inteiro, sobretudo da Europa e Estados Unidos, est\u00e3o enfrentando esse\ndesafio. A ado\u00e7\u00e3o de solu\u00e7\u00f5es inovadoras foi ressaltada na apresenta\u00e7\u00e3o, como lojas\noperando como esta\u00e7\u00f5es de coleta para produtos comprados pela internet (Target)\ne se valendo de cat\u00e1logos eletr\u00f4nicos no ponto de venda f\u00edsico, recurso capaz\nde integrar todo o sistema, diminuindo os custos do ponto de venda e\nproporcionando uma melhor experi\u00eancia de compra ao consumidor. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Case Obramax<\/h2>\n\n\n\n<p>Para finalizar a primeira parte da programa\u00e7\u00e3o, Hubert Desmarest, Diretor da Obramax, revelou o caminho seguido pela empresa para a ado\u00e7\u00e3o do conceito de omnicanalidade e os primeiros resultados da opera\u00e7\u00e3o. Sem negar as dificuldades de implanta\u00e7\u00e3o, Hubert demonstrou como a presen\u00e7a na internet influencia positivamente as vendas pelo televendas e nas lojas f\u00edsicas. Toda a opera\u00e7\u00e3o acaba por se beneficiar com a integra\u00e7\u00e3o, tornando todo o sistema mais forte e a marca mais presente na vida dos consumidores.<\/p>\n\n\n\n<p>As apresenta\u00e7\u00f5es de Lucas Boletta, gerente Comercial do B2W Marketplace, e Luis Henrique Pelizon Loureiro, diretor Comercial da Rakuten, que finalizaram os trabalhos do 15\u00ba Simp\u00f3sio Sincomavi, tamb\u00e9m serviram para demonstrar os servi\u00e7os j\u00e1 oferecidos no mercado brasileiro. No primeiro caso, o marketplace, que proporciona confiabilidade, tecnologia de ponta e sistemas integrados de pagamento e log\u00edstica. Da mesma forma, a Rakuten, plataforma de com\u00e9rcio eletr\u00f4nico (lojas virtuais), oferece sistema de pagamentos, integra\u00e7\u00e3o com os correios e operadores log\u00edsticos e, at\u00e9 mesmo, os principais marketplaces do Brasil. Essas solu\u00e7\u00f5es, adotadas no mundo inteiro, s\u00e3o o primeiro passo n\u00e3o s\u00f3 para marcar presen\u00e7a no mundo online, incrementar vendas e proporcionar uma melhor experi\u00eancia de compra aos clientes, mas tamb\u00e9m como caminho mais r\u00e1pido e simples para t\u00e3o sonhada omnicanalidade.<\/p>\n\n\n<style>.wp-block-kadence-iconlist.kt-svg-icon-list-items_05bcf1-4b:not(.this-stops-third-party-issues){margin-top:0px;margin-bottom:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_05bcf1-4b ul.kt-svg-icon-list:not(.this-prevents-issues):not(.this-stops-third-party-issues):not(.tijsloc){margin-top:0px;margin-right:0px;margin-bottom:var(--global-kb-spacing-sm, 1.5rem);margin-left:0px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_05bcf1-4b ul.kt-svg-icon-list{grid-row-gap:5px;}.wp-block-kadence-iconlist.kt-svg-icon-list-items_05bcf1-4b ul.kt-svg-icon-list .kt-svg-icon-list-item-wrap .kt-svg-icon-list-single{margin-right:10px;}.kt-svg-icon-list-items_05bcf1-4b ul.kt-svg-icon-list .kt-svg-icon-list-level-0 .kt-svg-icon-list-single svg{font-size:20px;}<\/style>\n<div class=\"wp-block-kadence-iconlist kt-svg-icon-list-items kt-svg-icon-list-items_05bcf1-4b kt-svg-icon-list-columns-1 alignnone\"><ul class=\"kt-svg-icon-list\"><li class=\"kt-svg-icon-list-style-default kt-svg-icon-list-item-wrap kt-svg-icon-list-item-0\"><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-svg-icon-list-single kt-svg-icon-list-single-fe_arrowRightCircle\"><svg style=\"display:inline-block;vertical-align:middle\" viewbox=\"0 0 24 24\" height=\"20\" width=\"20\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"><\/circle><polyline points=\"12 16 16 12 12 8\"><\/polyline><line x1=\"8\" y1=\"12\" x2=\"16\" y2=\"12\"><\/line><\/svg><\/div><span class=\"kt-svg-icon-list-text\"><strong>A pr\u00f3xima edi\u00e7\u00e3o do Simp\u00f3sio Sincomavi j\u00e1 est\u00e1 marcada para o dia 02 de abril de 2020, durante a Feicon Batimat, no S\u00e3o Paulo Expo.<\/strong><\/span><\/li><\/ul><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Realizado em 11 de abril, no S\u00e3o Paulo Expo, durante a Feicon Batimat 2019, a 15\u00aa edi\u00e7\u00e3o do Simp\u00f3sio Sincomavi conseguiu dar uma vis\u00e3o muito abrangente do atual momento do com\u00e9rcio varejista mundial e os participantes se mostraram muito satisfeitos com os ensinamentos e exemplos repassados pelos palestrantes. Com p\u00fablico de cerca de 250 pessoas, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1480,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[153],"tags":[181,259],"class_list":["post-1472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-evento","tag-simposio-sincomavi"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/1472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1472"}],"version-history":[{"count":2,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/1472\/revisions"}],"predecessor-version":[{"id":1482,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/1472\/revisions\/1482"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/media\/1480"}],"wp:attachment":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}