{"id":12980,"date":"2024-12-13T14:35:59","date_gmt":"2024-12-13T17:35:59","guid":{"rendered":"https:\/\/sincomavi.org.br\/?p=12980"},"modified":"2025-01-10T14:20:37","modified_gmt":"2025-01-10T17:20:37","slug":"webinario-marca-empregadora-e-estrategia-de-negocios-12-02-2025","status":"publish","type":"post","link":"https:\/\/sincomavi.org.br\/?p=12980","title":{"rendered":"Webin\u00e1rio &#8220;Marca empregadora e estrat\u00e9gia de neg\u00f3cios&#8221; | 12\/02\/2025"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2024-12-13T14:35:59-03:00\">13 de dezembro de 2024<\/time><\/div>\n\n\n<p class=\"has-white-color has-vivid-cyan-blue-background-color has-text-color has-background has-link-color dropcapp2 wp-elements-22d1cbd77e9cf4646519977210fd1632\" style=\"margin-top:18px\"><strong>REUNI\u00c3O GRUPO CONSTRHUIR<\/strong><\/p>\n\n\n\n<p><strong>Data:<\/strong>&nbsp;12\/02\/2025<br><strong>Hor\u00e1rio:<\/strong>&nbsp;9h00 \u00e0s 10h30<br><strong>Palestrante:<\/strong>&nbsp;Adriano Costa Kogachi S\u00e1<br><strong>Evento Online:<\/strong>&nbsp;Microsoft Teams<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conte\u00fado<\/h2>\n\n\n\n<p><em><strong>Como a constru\u00e7\u00e3o de uma marca empregadora s\u00f3lida est\u00e1 se tornando t\u00e3o importante quanto o branding tradicional para consumidores.<\/strong><\/em><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Conex\u00e3o entre uma marca empregadora forte e o impacto nos resultados de neg\u00f3cio, como inova\u00e7\u00e3o, produtividade e engajamento.<\/li>\n\n\n\n<li>Como as empresas podem utilizar sua cultura organizacional para fortalecer sua marca empregadora e se diferenciar no mercado.<\/li>\n\n\n\n<li>Casos pr\u00e1ticos de empresas que escalaram rapidamente por investirem na experi\u00eancia do colaborador.<\/li>\n\n\n\n<li>Tend\u00eancias emergentes em marca empregadora, como diversidade e inclus\u00e3o, impacto ambiental e flexibilidade no trabalho.<\/li>\n\n\n\n<li>O papel da comunica\u00e7\u00e3o interna e externa na consolida\u00e7\u00e3o de uma marca empregadora forte.<\/li>\n<\/ul>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box12980_50546f-1d .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box12980_50546f-1d .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#0693e3;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 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all and (max-width: 1024px){.kt-info-box12980_50546f-1d .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box12980_50546f-1d .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box12980_50546f-1d\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/ADRIANO.jpg\" alt=\"\" width=\"782\" height=\"563\" class=\"kt-info-box-image wp-image-7795\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/ADRIANO.jpg 782w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/ADRIANO-300x216.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/ADRIANO-768x553.jpg 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/ADRIANO-583x420.jpg 583w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/ADRIANO-640x461.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2022\/03\/ADRIANO-681x490.jpg 681w\" sizes=\"auto, (max-width: 782px) 100vw, 782px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\"><strong>Adriano Costa Kogachi S\u00e1<\/strong><\/h2><p class=\"kt-blocks-info-box-text\"><strong>Professor, palestrante e s\u00f3cio-diretor da A\/S Consultoria de Marketing.<\/strong><br>Publicit\u00e1rio, doutorando em\u202fMarketing\u202fna ESPM\/SP. Mestre em Inova\u00e7\u00e3o e\u202fMarketing.\u202fP\u00f3s-graduado com MBA em Administra\u00e7\u00e3o pelo Insper\/SP; especialista em Gest\u00e3o Estrat\u00e9gica de Marcas pela FIA (Fund.Instituto de Adm.\/SP); e certificado em\u202fMarketing\u202fpela University of Pennsylvania &#8211; The Wharton School. Coautor do livro Manual de Varejo no Brasil, Ed.Saint Paul.<\/p><\/div><\/span><\/div>\n\n\n<style>.wp-block-kadence-advancedbtn.kb-btns12980_111704-ea{gap:var(--global-kb-gap-xs, 0.5rem );justify-content:center;align-items:center;}.kt-btns12980_111704-ea .kt-button{font-weight:normal;font-style:normal;}.kt-btns12980_111704-ea .kt-btn-wrap-0{margin-right:5px;}.wp-block-kadence-advancedbtn.kt-btns12980_111704-ea .kt-btn-wrap-0 .kt-button{color:#555555;border-color:#555555;}.wp-block-kadence-advancedbtn.kt-btns12980_111704-ea .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns12980_111704-ea .kt-btn-wrap-0 .kt-button:focus{color:#ffffff;border-color:#444444;}.wp-block-kadence-advancedbtn.kt-btns12980_111704-ea .kt-btn-wrap-0 .kt-button::before{display:none;}.wp-block-kadence-advancedbtn.kt-btns12980_111704-ea .kt-btn-wrap-0 .kt-button:hover, .wp-block-kadence-advancedbtn.kt-btns12980_111704-ea .kt-btn-wrap-0 .kt-button:focus{background:#444444;}<\/style>\n<div class=\"wp-block-kadence-advancedbtn kb-buttons-wrap kb-btns12980_111704-ea\"><style>ul.menu .wp-block-kadence-advancedbtn .kb-btn12980_2fcc83-6b.kb-button{width:initial;}<\/style><a class=\"kb-button kt-button button kb-btn12980_2fcc83-6b kt-btn-size-standard kt-btn-width-type-auto kb-btn-global-fill  kt-btn-has-text-true kt-btn-has-svg-false  wp-block-kadence-singlebtn\" href=\"https:\/\/www.sympla.com.br\/evento-online\/marca-empregadora-e-estrategia-de-negocios\/2792373%20\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"kt-btn-inner-text\">INSCREVA-SE<\/span><\/a><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\"><strong>Mais informa\u00e7\u00f5es:<\/strong><br><strong>telefone (11) 3488-8200 ou constrhuir@sincomavi.org.br<\/strong><\/h2>\n\n\n\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-left\">Realiza\u00e7\u00e3o<\/h2>\n\n\n<style>.kb-image12980_2b3d2f-03 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image12980_2b3d2f-03 size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"147\" height=\"107\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2019\/08\/LOGO_CONSTRHUIR.jpg\" alt=\"\" class=\"kb-img wp-image-707\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Patroc\u00ednio<\/h2>\n\n\n<style>.kb-image12980_9b5a66-4d .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image12980_9b5a66-4d size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"871\" height=\"100\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/12\/PATROCINADORES-BRUNCH.png\" alt=\"\" class=\"kb-img wp-image-12981\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/12\/PATROCINADORES-BRUNCH.png 871w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/12\/PATROCINADORES-BRUNCH-300x34.png 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/12\/PATROCINADORES-BRUNCH-768x88.png 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/12\/PATROCINADORES-BRUNCH-640x73.png 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/12\/PATROCINADORES-BRUNCH-681x78.png 681w\" sizes=\"auto, (max-width: 871px) 100vw, 871px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Apoio<\/h2>\n\n\n<style>.kb-image12980_e5a6c5-fc .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<figure class=\"wp-block-kadence-image kb-image12980_e5a6c5-fc size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"116\" height=\"45\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/12\/LOGO-AS.png\" alt=\"\" class=\"kb-img wp-image-12982\"\/><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n","protected":false},"excerpt":{"rendered":"<p>REUNI\u00c3O GRUPO CONSTRHUIR Data:&nbsp;12\/02\/2025Hor\u00e1rio:&nbsp;9h00 \u00e0s 10h30Palestrante:&nbsp;Adriano Costa Kogachi S\u00e1Evento Online:&nbsp;Microsoft Teams Conte\u00fado Como a constru\u00e7\u00e3o de uma marca empregadora s\u00f3lida est\u00e1 se tornando t\u00e3o importante quanto o branding tradicional para consumidores. Mais informa\u00e7\u00f5es:telefone (11) 3488-8200 ou constrhuir@sincomavi.org.br Realiza\u00e7\u00e3o Patroc\u00ednio Apoio<\/p>\n","protected":false},"author":1,"featured_media":12983,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[175],"tags":[199,178,200,459],"class_list":["post-12980","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agenda","tag-comercio","tag-treinamento","tag-varejo","tag-webinario"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/12980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12980"}],"version-history":[{"count":5,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/12980\/revisions"}],"predecessor-version":[{"id":13036,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/12980\/revisions\/13036"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/media\/12983"}],"wp:attachment":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}