{"id":12653,"date":"2024-10-23T08:40:00","date_gmt":"2024-10-23T11:40:00","guid":{"rendered":"https:\/\/sincomavi.org.br\/?p=12653"},"modified":"2024-10-23T08:29:41","modified_gmt":"2024-10-23T11:29:41","slug":"web-analytics-cultura-de-dados-nas-empresas","status":"publish","type":"post","link":"https:\/\/sincomavi.org.br\/?p=12653","title":{"rendered":"Web Analytics: cultura de dados nas empresas"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2024-10-23T08:40:00-03:00\">23 de outubro de 2024<\/time><\/div>\n\n\n<p>O livro <strong>&#8220;Web Analytics &#8211; Uma abordagem \u00e0 cultura de an\u00e1lise de dados nas empresas&#8221;<\/strong>, de <strong>Erick Beltrami Formaggio<\/strong>, oferece um guia para entender o comportamento dos clientes em neg\u00f3cios online, analisando conte\u00fados, fontes de tr\u00e1fego e identificando problemas que afetam o lucro. Com foco no uso correto de ferramentas como o Google Analytics, o autor explora como otimizar campanhas, melhorar a experi\u00eancia do usu\u00e1rio e aumentar as convers\u00f5es.<\/p>\n\n\n\n<p>Erick, com quase 20 anos de experi\u00eancia em tecnologia, aborda temas como Business Intelligence (BI), pir\u00e2mide de indicadores e ferramentas de an\u00e1lise. Para exemplificar, o livro acompanha a jornada de <strong>Sophie<\/strong>, uma profissional fict\u00edcia de web analytics, que implementa a cultura de dados em uma empresa de e-commerce. A hist\u00f3ria ajuda os leitores a entender os principais indicadores e estrat\u00e9gias de monitoramento de tr\u00e1fego e receitas.<\/p>\n\n\n\n<p>O autor tamb\u00e9m ensina a construir dashboards e destaca o uso de intelig\u00eancia artificial para aprimorar an\u00e1lises. Ao final, a obra oferece dicas de habilidades essenciais para quem atua no setor, ajudando profissionais de marketing, empreendedores e analistas a dominar a an\u00e1lise de dados no ambiente digital, ganhando vantagem competitiva em um mercado data driven.<\/p>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box12653_a9917f-bd .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box12653_a9917f-bd .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#ffffff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box12653_a9917f-bd.wp-block-kadence-infobox{max-width:100%;}.kt-info-box12653_a9917f-bd .kadence-info-box-image-inner-intrisic-container{max-width:194px;}.kt-info-box12653_a9917f-bd .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:148.4058%;width:1725px;height:0px;max-width:100%;}.kt-info-box12653_a9917f-bd .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box12653_a9917f-bd .kt-info-svg-icon-flip, .kt-info-box12653_a9917f-bd .kt-blocks-info-box-number{font-size:50px;}.kt-info-box12653_a9917f-bd .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:4px;padding-right:4px;padding-bottom:4px;padding-left:4px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box12653_a9917f-bd .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box12653_a9917f-bd .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box12653_a9917f-bd .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box12653_a9917f-bd .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box12653_a9917f-bd\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/10\/web-analytics-scaled.jpg\" alt=\"\" width=\"1725\" height=\"2560\" class=\"kt-info-box-image wp-image-12654\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/10\/web-analytics-scaled.jpg 1725w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/10\/web-analytics-202x300.jpg 202w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/10\/web-analytics-690x1024.jpg 690w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/10\/web-analytics-768x1140.jpg 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/10\/web-analytics-1035x1536.jpg 1035w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/10\/web-analytics-1380x2048.jpg 1380w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/10\/web-analytics-283x420.jpg 283w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/10\/web-analytics-640x950.jpg 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/10\/web-analytics-681x1011.jpg 681w\" sizes=\"auto, (max-width: 1725px) 100vw, 1725px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">Web Analytics \u2013 Uma abordagem \u00e0 cultura de an\u00e1lise de dados nas empresas<\/h2><p class=\"kt-blocks-info-box-text\"><strong>Autor<\/strong>: Erick Beltrami Formaggio<br><strong>Editora<\/strong>: DVS Editora<br><strong>ISBN<\/strong>:\u00a0978-6556951300<br><strong>P\u00e1ginas<\/strong>: 248<br><strong>Pre\u00e7o<\/strong>: R$ 84,00<br><strong>Onde encontrar<\/strong>:\u00a0<a href=\"https:\/\/a.co\/d\/4bkvcrg\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a><\/p><\/div><\/span><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Sobre o autor<\/h2>\n\n\n\n<p><strong>Erick Beltrami Formaggio<\/strong> &#8211; Bacharel em Sistemas de Informa\u00e7\u00e3o e p\u00f3s-graduado em Gest\u00e3o de Neg\u00f3cios, Data Science, Tecnologias Aplicadas \u00e0 Educa\u00e7\u00e3o, Privacidade e Prote\u00e7\u00e3o de Dados Pessoais, e Seguran\u00e7a da Informa\u00e7\u00e3o, Erick construiu uma base s\u00f3lida em diversas \u00e1reas da tecnologia. Especialista em SEO e Web Analytics, \u00e9 autor do livro SEO &#8211; Search Engine Optimization: Conceitos, Pr\u00e1ticas e Casos Importantes, refer\u00eancia para profissionais na \u00e1rea. Atualmente, \u00e9 Head de Performance na OSF Digital.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n","protected":false},"excerpt":{"rendered":"<p>O livro &#8220;Web Analytics &#8211; Uma abordagem \u00e0 cultura de an\u00e1lise de dados nas empresas&#8221;, de Erick Beltrami Formaggio, oferece um guia para entender o comportamento dos clientes em neg\u00f3cios online, analisando conte\u00fados, fontes de tr\u00e1fego e identificando problemas que afetam o lucro. Com foco no uso correto de ferramentas como o Google Analytics, o [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12656,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[153],"tags":[510,476,1347,1329,182,59,75,1476],"class_list":["post-12653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-business-intelligence","tag-campanhas","tag-dados","tag-livro","tag-marketing","tag-marketing-digital","tag-vendas","tag-web-analytics"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/12653","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12653"}],"version-history":[{"count":1,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/12653\/revisions"}],"predecessor-version":[{"id":12657,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/12653\/revisions\/12657"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/media\/12656"}],"wp:attachment":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12653"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12653"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12653"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}