{"id":12494,"date":"2024-09-26T15:57:25","date_gmt":"2024-09-26T18:57:25","guid":{"rendered":"https:\/\/sincomavi.org.br\/?p=12494"},"modified":"2024-09-26T15:57:27","modified_gmt":"2024-09-26T18:57:27","slug":"publico-alvo-ainda-e-desafio-a-ser-superado-pelas-empresas","status":"publish","type":"post","link":"https:\/\/sincomavi.org.br\/?p=12494","title":{"rendered":"P\u00fablico-alvo ainda \u00e9 desafio a ser superado pelas empresas"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2024-09-26T15:57:25-03:00\">26 de setembro de 2024<\/time><\/div>\n\n\n<p>Muitos empres\u00e1rios possuem grande dificuldade em estabelecer com clareza o perfil de seus consumidores e tal realidade foi comprovada em estudo quantitativo realizado pela Serasa Experian. Ter esse dado b\u00e1sico em m\u00e3os \u00e9 essencial para que o empreendedor consiga definir uma s\u00e9rie de a\u00e7\u00f5es, como determinar linhas de produtos ou servi\u00e7os, criar campanhas de marketing e estabelecer estrat\u00e9gias assertivas e direcionadas.&nbsp;<\/p>\n\n\n\n<p>A pesquisa verificou que 25% dos empres\u00e1rios t\u00eam a identifica\u00e7\u00e3o de potenciais interessados em seus produtos ou servi\u00e7os como o maior obst\u00e1culo. J\u00e1 17% consideraram desafiador determinar quem s\u00e3o os decisores sobre a compra.\u00a0<\/p>\n\n\n<style>.kb-image12494_fe5d35-fe.kb-image-is-ratio-size, .kb-image12494_fe5d35-fe .kb-image-is-ratio-size{max-width:592px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image12494_fe5d35-fe.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image12494_fe5d35-fe .kb-image-is-ratio-size{align-self:unset;}.kb-image12494_fe5d35-fe figure{max-width:592px;}.kb-image12494_fe5d35-fe .image-is-svg, .kb-image12494_fe5d35-fe .image-is-svg img{width:100%;}.kb-image12494_fe5d35-fe .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image12494_fe5d35-fe\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"885\" height=\"578\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/09\/se1.png\" alt=\"\" class=\"kb-img wp-image-12496\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/09\/se1.png 885w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/09\/se1-300x196.png 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/09\/se1-768x502.png 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/09\/se1-643x420.png 643w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/09\/se1-640x418.png 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/09\/se1-681x445.png 681w\" sizes=\"auto, (max-width: 885px) 100vw, 885px\" \/><\/figure><\/div>\n\n\n\n<p>No caso da segmenta\u00e7\u00e3o, 39% das pessoas que participaram do trabalho deram como principal adversidade a defini\u00e7\u00e3o clara do p\u00fablico-alvo necess\u00e1rio para buscar informa\u00e7\u00f5es pertinentes. Em rela\u00e7\u00e3o ao desafio menos latente nesta vis\u00e3o, 11% relataram o desafio de integrar dados de segmenta\u00e7\u00e3o com estudos internos, visando aprimorar suas estrat\u00e9gias de marketing.<\/p>\n\n\n<style>.kb-image12494_f08014-63.kb-image-is-ratio-size, .kb-image12494_f08014-63 .kb-image-is-ratio-size{max-width:592px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image12494_f08014-63.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image12494_f08014-63 .kb-image-is-ratio-size{align-self:unset;}.kb-image12494_f08014-63 figure{max-width:592px;}.kb-image12494_f08014-63 .image-is-svg, .kb-image12494_f08014-63 .image-is-svg img{width:100%;}.kb-image12494_f08014-63 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image12494_f08014-63\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"882\" height=\"421\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/09\/se2.png\" alt=\"\" class=\"kb-img wp-image-12497\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/09\/se2.png 882w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/09\/se2-300x143.png 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/09\/se2-768x367.png 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/09\/se2-880x420.png 880w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/09\/se2-640x305.png 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/09\/se2-681x325.png 681w\" sizes=\"auto, (max-width: 882px) 100vw, 882px\" \/><\/figure><\/div>\n\n\n\n<p>Outro ponto negativo levantado pelo estudo da Serasa: a dificuldade das empresas obterem dados de comportamentos e prefer\u00eancias dos clientes (26%).<\/p>\n\n\n<style>.kb-image12494_9acdb8-43.kb-image-is-ratio-size, .kb-image12494_9acdb8-43 .kb-image-is-ratio-size{max-width:592px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image12494_9acdb8-43.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image12494_9acdb8-43 .kb-image-is-ratio-size{align-self:unset;}.kb-image12494_9acdb8-43 figure{max-width:592px;}.kb-image12494_9acdb8-43 .image-is-svg, .kb-image12494_9acdb8-43 .image-is-svg img{width:100%;}.kb-image12494_9acdb8-43 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image12494_9acdb8-43\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"888\" height=\"484\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/09\/se3.png\" alt=\"\" class=\"kb-img wp-image-12498\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/09\/se3.png 888w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/09\/se3-300x164.png 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/09\/se3-768x419.png 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/09\/se3-771x420.png 771w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/09\/se3-640x350.png 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/09\/se3-681x371.png 681w\" sizes=\"auto, (max-width: 888px) 100vw, 888px\" \/><\/figure><\/div>\n\n\n\n<p>Por fim, 28% das empresas consideraram o \u201cteste com a base de clientes interna antes do lan\u00e7amento ao p\u00fablico externo\u201d como o maior desafio nessa frente. Tamb\u00e9m foi bastante citada \u201ca necessidade de realizar m\u00faltiplos testes para identificar quais p\u00fablicos geram melhores resultados\u201d, com 26% das escolhas.<\/p>\n\n\n<style>.kb-image12494_b0ad19-a6.kb-image-is-ratio-size, .kb-image12494_b0ad19-a6 .kb-image-is-ratio-size{max-width:592px;width:100%;}.wp-block-kadence-column > .kt-inside-inner-col > .kb-image12494_b0ad19-a6.kb-image-is-ratio-size, .wp-block-kadence-column > .kt-inside-inner-col > .kb-image12494_b0ad19-a6 .kb-image-is-ratio-size{align-self:unset;}.kb-image12494_b0ad19-a6 figure{max-width:592px;}.kb-image12494_b0ad19-a6 .image-is-svg, .kb-image12494_b0ad19-a6 .image-is-svg img{width:100%;}.kb-image12494_b0ad19-a6 .kb-image-has-overlay:after{opacity:0.3;}<\/style>\n<div class=\"wp-block-kadence-image kb-image12494_b0ad19-a6\"><figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"877\" height=\"424\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/09\/se4.png\" alt=\"\" class=\"kb-img wp-image-12499\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/09\/se4.png 877w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/09\/se4-300x145.png 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/09\/se4-768x371.png 768w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/09\/se4-869x420.png 869w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/09\/se4-640x309.png 640w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/09\/se4-681x329.png 681w\" sizes=\"auto, (max-width: 877px) 100vw, 877px\" \/><\/figure><\/div>\n\n\n\n<p>O estudo do Serasa se estendeu ainda \u00e0s etapas mais comuns realizadas pelas empresas durante e depois das campanhas de marketing. 40% apontou a produ\u00e7\u00e3o de \u201cestudos de mercado para conhecer melhor a sua audi\u00eancia antes de lan\u00e7ar a campanha\u201d e, durante a execu\u00e7\u00e3o, a \u201cmedi\u00e7\u00e3o de resultados\u201d (33%), seguida pelo \u201cenriquecimento de dados para complementar bases internas ou externas\u201d (28%).<\/p>\n\n\n\n<p>A tecnologia tem sido um grande aliado para resolver essas dificuldades dos empres\u00e1rios. A pr\u00f3pria Serasa Experian busca suprir seus clientes de ferramentas de segmenta\u00e7\u00e3o eficiente. Outra op\u00e7\u00e3o s\u00e3o as chamadas personas sint\u00e9ticas, que conseguem simular comportamentos humanos, abrindo a possibilidade por meio da intelig\u00eancia artificial de seu emprego em v\u00e1rias frentes &#8211; veja mais detalhes no artigo assinado por Alex Espinosa, head de Inova\u00e7\u00e3o da CBA B+G <strong>&lt;<a href=\"https:\/\/sincomavi.org.br\/?p=12489\" target=\"_blank\" rel=\"noreferrer noopener\">CLIQUE AQUI<\/a>><\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Muitos empres\u00e1rios possuem grande dificuldade em estabelecer com clareza o perfil de seus consumidores e tal realidade foi comprovada em estudo quantitativo realizado pela Serasa Experian. Ter esse dado b\u00e1sico em m\u00e3os \u00e9 essencial para que o empreendedor consiga definir uma s\u00e9rie de a\u00e7\u00f5es, como determinar linhas de produtos ou servi\u00e7os, criar campanhas de marketing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":12500,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[153],"tags":[199,1347,156,556,32,620,182,59,160,1339,200],"class_list":["post-12494","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-comercio","tag-dados","tag-economia","tag-estrategia","tag-gestao","tag-levantamento","tag-marketing","tag-marketing-digital","tag-pesquisa","tag-publico-alvo","tag-varejo"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/12494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=12494"}],"version-history":[{"count":1,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/12494\/revisions"}],"predecessor-version":[{"id":12501,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/12494\/revisions\/12501"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/media\/12500"}],"wp:attachment":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=12494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=12494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=12494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}