{"id":11934,"date":"2024-06-24T10:43:57","date_gmt":"2024-06-24T13:43:57","guid":{"rendered":"https:\/\/sincomavi.org.br\/?p=11934"},"modified":"2024-06-20T10:51:24","modified_gmt":"2024-06-20T13:51:24","slug":"figital-livro-ensina-como-fazer-o-marketing-do-futuro","status":"publish","type":"post","link":"https:\/\/sincomavi.org.br\/?p=11934","title":{"rendered":"Figital: livro ensina como fazer o marketing do futuro"},"content":{"rendered":"\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n\n\n<div class=\"wp-block-post-date\"><time datetime=\"2024-06-24T10:43:57-03:00\">24 de junho de 2024<\/time><\/div>\n\n\n<p>Os professores Ros\u00e1rio Pomp\u00e9ia e S\u00edlvio Meira acabam de lan\u00e7ar o livro \u201cMarketing do Futuro\u201d, Editora Almedina Brasil &#8211; Selo Actual, que tem a ambiciosa meta de apresentar um m\u00e9todo para ajudar a resolver os desafios no campo \u201cfigital\u201d \u2013 um combo de marketing e inova\u00e7\u00e3o que se aplica a uma nova realidade com dimens\u00f5es f\u00edsica, digital e social. A Teoria AEIOU, criada pelos autores, busca oferecer ferramentas para a cria\u00e7\u00e3o de estrat\u00e9gias que consigam engajar as pessoas como clientes e gerar valor sustent\u00e1vel em um ambiente competitivo digital, interconectado e em tempo real.&nbsp;<\/p>\n\n\n\n<p>Por meio de linguagem clara e acess\u00edvel, a obra traz ainda uma an\u00e1lise do trabalho desenvolvido por Google, Facebook, Amazon, Magalu, WeChat e PinDuoDuo e os ecossistemas criados por essas marcas, que ultrapassam a simples transa\u00e7\u00e3o comercial.<\/p>\n\n\n<style>.wp-block-kadence-column.kb-section-dir-horizontal > .kt-inside-inner-col > .kt-info-box11934_ea2f23-a7 .kt-blocks-info-box-link-wrap{max-width:unset;}.kt-info-box11934_ea2f23-a7 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);border-top-left-radius:30px;border-top-right-radius:30px;border-bottom-right-radius:30px;border-bottom-left-radius:30px;background:#ffffff;padding-top:var(--global-kb-spacing-xs, 1rem);padding-right:var(--global-kb-spacing-xs, 1rem);padding-bottom:var(--global-kb-spacing-xs, 1rem);padding-left:var(--global-kb-spacing-xs, 1rem);}.kt-info-box11934_ea2f23-a7.wp-block-kadence-infobox{max-width:100%;}.kt-info-box11934_ea2f23-a7 .kadence-info-box-image-inner-intrisic-container{max-width:97px;}.kt-info-box11934_ea2f23-a7 .kadence-info-box-image-inner-intrisic-container .kadence-info-box-image-intrisic{padding-bottom:146.6667%;width:300px;height:0px;max-width:100%;}.kt-info-box11934_ea2f23-a7 .kadence-info-box-icon-container .kt-info-svg-icon, .kt-info-box11934_ea2f23-a7 .kt-info-svg-icon-flip, .kt-info-box11934_ea2f23-a7 .kt-blocks-info-box-number{font-size:50px;}.kt-info-box11934_ea2f23-a7 .kt-blocks-info-box-media{border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;padding-top:20px;padding-right:20px;padding-bottom:20px;padding-left:20px;margin-top:0px;margin-right:20px;margin-bottom:0px;margin-left:0px;}.kt-info-box11934_ea2f23-a7 .kt-infobox-textcontent h2.kt-blocks-info-box-title{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;margin-top:5px;margin-right:0px;margin-bottom:10px;margin-left:0px;}.kt-info-box11934_ea2f23-a7 .kt-blocks-info-box-learnmore{background:transparent;border-width:0px 0px 0px 0px;padding-top:4px;padding-right:8px;padding-bottom:4px;padding-left:8px;margin-top:10px;margin-right:0px;margin-bottom:10px;margin-left:0px;}@media all and (max-width: 1024px){.kt-info-box11934_ea2f23-a7 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}@media all and (max-width: 767px){.kt-info-box11934_ea2f23-a7 .kt-blocks-info-box-link-wrap{border-top:5px solid var(--global-palette7, #eeeeee);border-right:5px solid var(--global-palette7, #eeeeee);border-bottom:5px solid var(--global-palette7, #eeeeee);border-left:5px solid var(--global-palette7, #eeeeee);}}<\/style>\n<div class=\"wp-block-kadence-infobox kt-info-box11934_ea2f23-a7\"><span class=\"kt-blocks-info-box-link-wrap info-box-link kt-blocks-info-box-media-align-left kt-info-halign-left\"><div class=\"kt-blocks-info-box-media-container\"><div class=\"kt-blocks-info-box-media kt-info-media-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic-container\"><div class=\"kadence-info-box-image-intrisic kt-info-animate-none\"><div class=\"kadence-info-box-image-inner-intrisic\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/06\/figital.jpg\" alt=\"\" width=\"300\" height=\"440\" class=\"kt-info-box-image wp-image-11935\" srcset=\"https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/06\/figital.jpg 300w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/06\/figital-205x300.jpg 205w, https:\/\/sincomavi.org.br\/wp-content\/uploads\/2024\/06\/figital-286x420.jpg 286w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"kt-infobox-textcontent\"><h2 class=\"kt-blocks-info-box-title\">Marketing do Futuro<\/h2><p class=\"kt-blocks-info-box-text\">Autores: Ros\u00e1rio Pomp\u00e9ia e Silvio Meira\u00a0<br\/>Editora: Almedina Brasil &#8211; Selo Actual<br\/>ISBN: 9786587019932<br\/>P\u00e1ginas: 420<br\/>Formato: 23x16x1,9cm<br\/>Pre\u00e7o: R$ 99,00\u00a0<br\/>Onde encontrar: <a href=\"https:\/\/www.almedina.com.br\/produto\/marketing-do-futuro-12653\">Almedina Brasil<\/a> | <a href=\"https:\/\/www.amazon.com.br\/Marketing-Futuro-Resolver-Desafios-Plataformas\/dp\/6587019935\">Amazon<\/a>\u00a0\u00a0<br\/><\/p><\/div><\/span><\/div>\n\n\n\n<div style=\"height:28px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Sobre os autores<\/h2>\n\n\n\n<p><strong>Ros\u00e1rio Pomp\u00e9ia<\/strong>&nbsp;\u00e9 Mestre em Comunica\u00e7\u00e3o Social pela Universidade Federal de Pernambuco (UFPE), jornalista, cientista pol\u00edtica, fundadora e strategy master da LeFil Company e professora na Escola de Marketing do Futuro. Tem mais de 15 anos de experi\u00eancia profissional em Consultoria Estrat\u00e9gica e de Opera\u00e7\u00f5es de Marketing, atendendo de startups e pequenas empresas a multinacionais de muitos mercados. Junto com Silvio Meira, escreveu o Manifesto do Marketing do Futuro (<a href=\"http:\/\/marketingdofuturo.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketingdofuturo.org<\/a>).&nbsp;<strong>Redes sociais:&nbsp;<\/strong><a href=\"https:\/\/www.linkedin.com\/in\/rosariopompeia\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>&nbsp; \/&nbsp;<a href=\"https:\/\/www.instagram.com\/rosario_pompeia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/p>\n\n\n\n<p><strong>Silvio Meira<\/strong>&nbsp;\u00e9 engenheiro eletr\u00f4nico (ITA), MSc em Computa\u00e7\u00e3o (UFPE), PhD (Computing, Kent, \u201985), fundador e cientista-chefe da TDS.company, professor extraordin\u00e1rio da Cesar.school e Distinguished Research Fellow da Asia School of Business. Meira \u00e9 um dos fundadores do CESAR e do PORTO DIGITAL, onde preside o Conselho de Administra\u00e7\u00e3o. Autor do livro \u201cO que \u00e9 Estrat\u00e9gia?\u201d, \u00e9 membro dos Conselhos da CI&amp;T, Magalu, MRV e professor na Escola de Marketing do Futuro.&nbsp;<strong>Redes sociais:&nbsp;<\/strong><a href=\"https:\/\/www.linkedin.com\/in\/silviomeira\/\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a>&nbsp;\/&nbsp;<a href=\"https:\/\/www.instagram.com\/silvio_meira\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity is-style-default\"\/>\n","protected":false},"excerpt":{"rendered":"<p>Os professores Ros\u00e1rio Pomp\u00e9ia e S\u00edlvio Meira acabam de lan\u00e7ar o livro \u201cMarketing do Futuro\u201d, Editora Almedina Brasil &#8211; Selo Actual, que tem a ambiciosa meta de apresentar um m\u00e9todo para ajudar a resolver os desafios no campo \u201cfigital\u201d \u2013 um combo de marketing e inova\u00e7\u00e3o que se aplica a uma nova realidade com dimens\u00f5es [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":11936,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[153],"tags":[199,1356,1329,182,200],"class_list":["post-11934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias","tag-comercio","tag-ecossistemas","tag-livro","tag-marketing","tag-varejo"],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/11934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11934"}],"version-history":[{"count":1,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/11934\/revisions"}],"predecessor-version":[{"id":11937,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/posts\/11934\/revisions\/11937"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=\/wp\/v2\/media\/11936"}],"wp:attachment":[{"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/sincomavi.org.br\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}